{"id":97736,"date":"2023-01-11T06:44:10","date_gmt":"2023-01-11T11:44:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=97736"},"modified":"2023-01-11T06:44:12","modified_gmt":"2023-01-11T11:44:12","slug":"specialized-canada-choisit-bloom-pour-accelerer-sa-presence-numerique-au-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/specialized-canada-choisit-bloom-pour-accelerer-sa-presence-numerique-au-canada\/","title":{"rendered":"Specialized Canada choisit Bloom pour acc\u00e9l\u00e9rer sa pr\u00e9sence num\u00e9rique au Canada"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"537\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom-1024x537.png\" alt=\"\" class=\"wp-image-97740\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom-1024x537.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 janvier 2023<\/p>\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.specialized.com\/ca\/fr\" target=\"_blank\">Specialized Canada<\/a>\u00a0choisit l&rsquo;agence de marketing de performance\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/makeitbloom.com\/fr\/\" target=\"_blank\">Bloom<\/a>\u00a0comme partenaire num\u00e9rique canadien pour 2023. Fond\u00e9e en 1974, Specialized propose des v\u00e9los et des \u00e9quipements de cyclisme de haute qualit\u00e9. L&rsquo;entreprise est r\u00e9put\u00e9e, entre autres, pour ses produits novateurs, durables et \u00e0 la fine pointe de la technologie.<\/strong><\/p>\n<p>Specialized Canada poss\u00e9dait d\u00e9j\u00e0 un r\u00e9seau de +170 d\u00e9taillants partenaires de confiance \u00e0 travers le pays. Pour lancer son expansion num\u00e9rique au Canada, l&rsquo;entreprise a lanc\u00e9 son site Web transactionnel canadien en 2021. Pour r\u00e9aliser sa prochaine phase de croissance, tant pour Specialized que pour ses d\u00e9taillants, leur plan est d&rsquo;acc\u00e9l\u00e9rer la connexion directe avec les cyclistes par le biais du commerce \u00e9lectronique et le ramassage en magasin. Bloom a pour mandat d&rsquo;augmenter les ventes en ligne de tous les segments de produits, qu&rsquo;il s&rsquo;agisse de v\u00e9los, de v\u00e9los \u00e9lectriques ou d&rsquo;\u00e9quipements pour hommes et femmes.<\/p>\n<p>Afin d&rsquo;aider Specialized Canada \u00e0 atteindre ses objectifs d&rsquo;affaires, Bloom sera responsable de l&rsquo;\u00e9laboration d&rsquo;un plan m\u00e9dia 360\u00b0 et de l&rsquo;ex\u00e9cution de chaque campagne num\u00e9rique sur diverses plateformes, y compris les moteurs de recherche et les m\u00e9dias sociaux.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La vente en ligne d&rsquo;articles sp\u00e9cialis\u00e9s, tels que des v\u00e9los de grande qualit\u00e9, est un d\u00e9fi que nous sommes impatients de relever. Selon moi, la cl\u00e9 pour r\u00e9aliser des campagnes num\u00e9riques qui atteignent cet objectif est d&rsquo;avoir une compr\u00e9hension profonde du parcours d&rsquo;achat et de construire une strat\u00e9gie qui inclut \u00e0 la fois le d\u00e9veloppement de la marque et le marketing de performance \u00bb explique Franz Fontaine, Vice-pr\u00e9sident de la strat\u00e9gie chez Bloom.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes tr\u00e8s heureux de nous associer \u00e0 Bloom pour nous soutenir dans le prochain chapitre de la croissance du commerce \u00e9lectronique de Specialized Canada. Nous avons de grandes ambitions pour l&rsquo;industrie canadienne du v\u00e9lo et nous sommes convaincus que l&rsquo;exp\u00e9rience de Bloom sera cl\u00e9 pour nous aider \u00e0 atteindre ces objectifs \u00bb, affirme Nora Arzoumanian, Leader exp\u00e9rience digitale chez Specialized Canada.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97736\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/specialized-canada-choisit-bloom-pour-accelerer-sa-presence-numerique-au-canada\/\"  data-item_title=\"Specialized Canada choisit Bloom pour acc\u00e9l\u00e9rer sa pr\u00e9sence num\u00e9rique au Canada\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom-1024x537.png\"  data-item_date=\"2023-01-11T06:44:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Specialized Canada choisit l&rsquo;agence de marketing de performance Bloom comme partenaire num\u00e9rique canadien pour 2023. Fond\u00e9e en 1974, Specialized propose des v\u00e9los et des \u00e9quipements de cyclisme de haute qualit\u00e9. L&rsquo;entreprise est r\u00e9put\u00e9e, entre autres, pour ses produits novateurs, durables et \u00e0 la fine pointe de la technologie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97736\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/specialized-canada-choisit-bloom-pour-accelerer-sa-presence-numerique-au-canada\/\"  data-item_title=\"Specialized Canada choisit Bloom pour acc\u00e9l\u00e9rer sa pr\u00e9sence num\u00e9rique au Canada\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Bloom-1024x537.png\"  data-item_date=\"2023-01-11T06:44:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":97740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[814,243,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97736"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=97736"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97736\/revisions"}],"predecessor-version":[{"id":97741,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97736\/revisions\/97741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/97740"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=97736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=97736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=97736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}