{"id":97825,"date":"2023-01-16T15:17:00","date_gmt":"2023-01-16T20:17:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=97825"},"modified":"2023-01-18T15:28:07","modified_gmt":"2023-01-18T20:28:07","slug":"touche-gagne-deux-clients-majeurs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/touche-gagne-deux-clients-majeurs\/","title":{"rendered":"Touch\u00e9! gagne deux clients majeurs"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-1024x576.png\" alt=\"\" class=\"wp-image-97827\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>16 janvier 2023<\/p>\n<p><strong>Apr\u00e8s un rigoureux processus d\u2019appel d\u2019offres, Tourisme Montr\u00e9al choisit de poursuivre sa collaboration avec son agence m\u00e9dia des dix derni\u00e8res ann\u00e9es\u00a0: Touch\u00e9!.<\/strong><\/p>\n<p>Touch\u00e9! poursuivra son travail aupr\u00e8s de Tourisme Montr\u00e9al et ses diff\u00e9rents partenaires afin de faire rayonner la m\u00e9tropole au Canada, aux \u00c9tats-Unis et \u00e0 l\u2019international. Touch\u00e9! aura \u00e0 sa charge la strat\u00e9gie m\u00e9dia globale, la planification, les achats m\u00e9dia et la mesure de performance de l\u2019organisme.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est une p\u00e9riode charni\u00e8re pour Tourisme Montr\u00e9al qui navigue dans une nouvelle r\u00e9alit\u00e9 pour les voyageurs mondiaux. Touch\u00e9! est le partenaire de choix pour nous appuyer dans notre volont\u00e9 de performance de la destination. Leur connaissance approfondie de l\u2019industrie touristique et leur \u00e9quipe chevronn\u00e9e en strat\u00e9gie m\u00e9dia et analytique font de Touch\u00e9! les meilleurs alli\u00e9s pour Tourisme Montr\u00e9al. \u00bb, explique Sylvie Charette, Chef de la direction Marketing chez Tourisme Montr\u00e9al.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est une grande fiert\u00e9 pour nous de poursuivre l\u2019aventure avec Tourisme Montr\u00e9al. \u00bb, rajoute Karine Courtemanche, cheffe de la direction de Touch\u00e9!. \u00ab Nous avons h\u00e2te de mettre \u00e0 profit notre expertise et notre cr\u00e9ativit\u00e9 au service des r\u00e9sultats de Tourisme Montr\u00e9al afin de faire la promotion de notre m\u00e9tropole ador\u00e9e \u00e0 travers le monde. \u00bb<\/p>\n<\/blockquote>\n<p>2022 aura finalement \u00e9t\u00e9 une belle ann\u00e9e touristique pour Montr\u00e9al en d\u00e9pit des difficult\u00e9s encore bien pr\u00e9sentes. Les \u00e9quipes travaillent d\u00e9j\u00e0 \u00e0 la pr\u00e9paration des campagnes estivales pour 2023 avec \u00e0 l\u2019avant-plan le d\u00e9veloppement de plusieurs nouveaux march\u00e9s, comme l\u2019Ouest canadien et am\u00e9ricain.<\/p>\n<p>Touch\u00e9! a \u00e9galement \u00e9largie son mandat et agit depuis le 1er octobre dernier \u00e0 titre d\u2019agence de r\u00e9f\u00e9rence (AOR) pour toutes les banni\u00e8res de METRO Inc. dans les march\u00e9s du Qu\u00e9bec et de l\u2019Ontario.<\/p>\n<p>L\u2019agence est responsable de la strat\u00e9gie m\u00e9dia, la planification et l\u2019achat m\u00e9dia pour les placements traditionnels et num\u00e9riques de notori\u00e9t\u00e9 et de consid\u00e9ration. Les bureaux de Montr\u00e9al et Toronto travaillent de concert sur l\u2019ensemble de marques du groupe.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97825\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/touche-gagne-deux-clients-majeurs\/\"  data-item_title=\"Touch\u00e9! gagne deux clients majeurs\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-1024x576.png\"  data-item_date=\"2023-01-16T15:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un rigoureux processus d\u2019appel d\u2019offres, Tourisme Montr\u00e9al choisit de poursuivre sa collaboration avec son agence m\u00e9dia des dix derni\u00e8res ann\u00e9es : Touch\u00e9!.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97825\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/touche-gagne-deux-clients-majeurs\/\"  data-item_title=\"Touch\u00e9! gagne deux clients majeurs\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/Touche_Illustrations-1024x576.png\"  data-item_date=\"2023-01-16T15:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":97827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,322,508],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97825"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=97825"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97825\/revisions"}],"predecessor-version":[{"id":97828,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/97825\/revisions\/97828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/97827"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=97825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=97825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=97825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}