{"id":97915,"date":"2023-01-24T12:50:00","date_gmt":"2023-01-24T17:50:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=97915"},"modified":"2023-01-24T12:50:04","modified_gmt":"2023-01-24T17:50:04","slug":"lohdq-lance-une-campagne-360-pour-valoriser-le-role-des-hygienistes-dentaires-signee-casacom","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lohdq-lance-une-campagne-360-pour-valoriser-le-role-des-hygienistes-dentaires-signee-casacom\/","title":{"rendered":"L\u2019OHDQ lance une campagne 360 pour valoriser le r\u00f4le des hygi\u00e9nistes dentaires sign\u00e9e CASACOM"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/image-1024x575.jpg\" alt=\"\" class=\"wp-image-97916\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/image-1024x575.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/image-300x168.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/image-768x431.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/image.jpg 1231w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>24 janvier 2023<\/p>\n<p><strong>L\u2019Ordre des hygi\u00e9nistes dentaires du Qu\u00e9bec (OHDQ)\u00a0et CASACOM\u00a0lancent\u00a0une campagne\u00a0360 afin de\u00a0sensibiliser les Qu\u00e9b\u00e9cois et Qu\u00e9b\u00e9coises\u00a0\u00e0\u00a0la modernisation de la profession d\u2019hygi\u00e9niste\u00a0dentaire.\u202f\u00a0<\/strong><\/p>\n<p>Depuis l\u2019entr\u00e9e en\u00a0vigueur\u00a0de la\u00a0Loi\u00a015 1e\u00a024 septembre 2020,\u00a0les hygi\u00e9nistes dentaires ont plus d&rsquo;autonomie.\u00a0Toutefois,\u00a0la diversit\u00e9 des activit\u00e9s que ces\u00a0professionnel.le.s\u00a0peuvent exercer demeure m\u00e9connue du grand public.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne t\u00e9l\u00e9 OHDQ : Les talents cach\u00e9s des hygi\u00e9nistes dentaires\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZXDry8sev6g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>C\u2019est pourquoi l\u2019OHDQ a fait appel \u00e0 CASACOM afin de concevoir une campagne\u00a0comportant une publicit\u00e9 t\u00e9l\u00e9\u00a0et radio,\u00a0une strat\u00e9gie de contenu num\u00e9rique\u00a0et\u00a0d\u2019achat m\u00e9dia\u00a0ainsi que la mise \u00e0 jour du microsite\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/masantemonsourire.com\/\" target=\"_blank\">masantemonsourire.com<\/a>\u00a0:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Si les Qu\u00e9b\u00e9cois.es consid\u00e8rent leur hygi\u00e9niste dentaire comme\u00a0un.e\u00a0professionnel.le\u00a0\u00e0 part enti\u00e8re et ont le r\u00e9flexe de dire \u201cje vais voir mon hygi\u00e9niste dentaire\u201d, nous aurons atteint notre objectif ultime \u00bb,<strong>\u00a0<\/strong>explique Sophie\u00a0Lecavalier, responsable des communications pour l\u2019OHDQ.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne OHDQ : vox pop\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8pWH60-4vJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Il\u00a0nous fallait d\u00e9ployer une campagne qui marque les esprits.\u00a0Notre publicit\u00e9\u00a0fait sourire\u00a0et sort\u00a0du traditionnel d\u00e9cor d&rsquo;un cabinet de sant\u00e9 buccodentaire, qui peut para\u00eetre froid et st\u00e9rile. Nous avons plut\u00f4t opt\u00e9 pour une direction artistique chaleureuse\u00a0au niveau de la direction photo, des d\u00e9cors et du stylisme \u00bb, pr\u00e9cise Catherine Chantal-Boivin, vice-pr\u00e9sidente, Cr\u00e9ation chez CASACOM.\u00a0<\/p>\n<\/blockquote>\n<p>Les\u00a0contenus m\u00e9dias sociaux\u00a0de la campagne se veulent\u00a0\u00e0 la fois informatifs et ludiques.\u00a0S\u2019ajoute \u00e0 cela\u00a0une vid\u00e9o\u00a0vox\u00a0pop\u00a0candide qui sonde la population qu\u00e9b\u00e9coise sur les\u00a0actes\u00a0professionnels\u00a0exerc\u00e9s\u00a0des hygi\u00e9nistes dentaires.<\/p>\n<p>D\u2019autre part, plusieurs\u00a0contenus informationnels\u00a0ont \u00e9t\u00e9\u00a0cr\u00e9\u00e9s\u00a0et rassembl\u00e9s sur\u00a0le microsite\u00a0<em>Ma sant\u00e9, mon sourire<\/em>, con\u00e7u sp\u00e9cifiquement pour le grand public.\u00a0Cette campagne est le fruit d\u2019une collaboration de longue date entre CASACOM et l\u2019OHDQ.\u00a0\u202f\u00a0<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/mail.google.com\/mail\/u\/2?ui=2&amp;ik=dbda3d4232&amp;attid=0.2&amp;permmsgid=msg-f:1755832756756074229&amp;th=185df896e770cef5&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ9gBz4tmU6GZXdacwDHZUHtxQntDaR4j2sVnFQv0JyP7_tbLAVkRmW-3PeljXM-rM77BuTtiU_eF9bAsW1mMxgVew0dnkiX4iNrXuqPiqy6A811xddhbbXkv2w&amp;disp=emb\" alt=\"\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong>&nbsp;<\/p>\n<ul>\n<li>Client : Ordre des hygi\u00e9nistes dentaires du Qu\u00e9bec\u00a0(OHDQ)\u00a0<\/li>\n<li>Agence : CASACOM\u00a0<\/li>\n<li>Maison de production : La Gu\u00e9rilla\u00a0<\/li>\n<li>Direction artistique : Catherine Chantal-Boivin\u00a0<\/li>\n<li>Conception pub t\u00e9l\u00e9 : Nicolas Massey,\u00a011:11\u00a0<\/li>\n<li>R\u00e9alisation\u00a0:\u00a0Cristina Martins\u00a0<\/li>\n<li>Production : Francis Bourque\u00a0<\/li>\n<li>Design graphique : F\u00e9lix Langlois-Gauvin\u00a0<\/li>\n<li>Communication marketing et num\u00e9rique : Adrienne York,\u00a0Gwenevere\u00a0Daigle-Lapointe, C\u00e9line-Audr\u00e9e\u00a0H\u00e9bert\u00a0Desautels\u00a0et Laurent\u00a0Palacio-Tellier\u00a0<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97915\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lohdq-lance-une-campagne-360-pour-valoriser-le-role-des-hygienistes-dentaires-signee-casacom\/\"  data-item_title=\"L\u2019OHDQ lance une campagne 360 pour valoriser le r\u00f4le des hygi\u00e9nistes dentaires sign\u00e9e CASACOM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/01\/image-1024x575.jpg\"  data-item_date=\"2023-01-24T12:50:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Ordre des hygi\u00e9nistes dentaires du Qu\u00e9bec (OHDQ) et CASACOM lancent une campagne 360 afin de sensibiliser les Qu\u00e9b\u00e9cois et Qu\u00e9b\u00e9coises \u00e0 la modernisation de la profession d\u2019hygi\u00e9niste dentaire.\u202f <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_97915\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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