{"id":98061,"date":"2023-02-09T08:12:00","date_gmt":"2023-02-09T13:12:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98061"},"modified":"2023-02-10T09:45:56","modified_gmt":"2023-02-10T14:45:56","slug":"qui-seront-les-annonceurs-et-vedettes-du-super-bowl-lvii","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/qui-seront-les-annonceurs-et-vedettes-du-super-bowl-lvii\/","title":{"rendered":"Qui seront les annonceurs et vedettes du Super Bowl LVII ?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"678\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams-1024x678.jpeg\" alt=\"\" class=\"wp-image-98075\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams-1024x678.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams-300x199.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams-768x508.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Serena Williams en vedette de la nouvelle publicit\u00e9 de R\u00e9my Martin<\/figcaption><\/figure>\n<p>7 f\u00e9vrier 2023<\/p>\n<p><strong>Chaque ann\u00e9e, les annonceurs pr\u00e9sents au Super Bowl et le contenu qu\u2019ils choisissent de pr\u00e9senter refl\u00e8tent un tant soit peu l\u2019air du temps. Voyons un aper\u00e7u des messages qui seront pr\u00e9sent\u00e9s cette ann\u00e9e lors de la classique du football am\u00e9ricain, ce dimanche 12 f\u00e9vrier.<\/strong><\/p>\n<p>L\u2019Am\u00e9rique et le reste du monde oscillent pr\u00e9sentement entre inflation et r\u00e9cession. Cela n&rsquo;a toutefois pas emp\u00each\u00e9 le prix des publicit\u00e9s du Super Bowl d\u2019atteindre une fois de plus un nouveau record, \u00e0 plus de 7 millions de dollars par message de 30 secondes. \u00c0 titre de r\u00e9f\u00e9rence, celui-ci \u00e9tait de 3,8 millions il y a 10 ans.<\/p>\n<p>Le contexte \u00e9conomique semble n\u00e9anmoins avoir eu un impact sur le type d&rsquo;annonceurs pr\u00e9sents. Les fabricants d\u2019automobile seront moins nombreux cette ann\u00e9e, eux qui sont affect\u00e9s par diff\u00e9rents vents de face, dont des probl\u00e8mes d\u2019approvisionnement. Apr\u00e8s une ann\u00e9e 2022 difficile, les plateformes de cryptomonnaie seront aussi plus discr\u00e8tes cette ann\u00e9e. <a href=\"https:\/\/isarta.com\/infos\/les-publicites-du-super-bowl-lvi-analysees-par-raphael-cote-et-guillaume-st-hilaire-de-cossette\/\" data-type=\"post\" data-id=\"89744\">L\u2019an dernier<\/a>, nombreuses d\u2019entre elles comptaient parmi les annonceurs du grand \u00e9v\u00e9nement.<\/p>\n<p>Autre virage majeur cette ann\u00e9e\u00a0: le spectacle de la mi-temps sera pr\u00e9sent\u00e9 par Apple, et non par Pepsi, comme ce f\u00fbt le cas dans les dix derni\u00e8res ann\u00e9es. Pepsi ne sera toutefois pas absente du grand \u00e9v\u00e9nement sportif, o\u00f9 elle mettra notamment de l\u2019avant les com\u00e9diens Ben Stiller et Steve Martin ainsi que son produit Zero Sugar.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pepsi Zero Sugar Super Bowl LVII Teaser #1 | Ben Stiller &amp; Steve Martin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4wPyZpCeJ6c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>De nouveaux venus<\/strong><\/p>\n<p>Encore cette ann\u00e9e, quelques entreprises tenteront le coup d\u2019une premi\u00e8re publicit\u00e9 au Super Bowl. C\u2019est le cas notamment de la plateforme de <a href=\"https:\/\/youtu.be\/sS5c0dWofQY\">vid\u00e9os sur demande Tubi<\/a>, ainsi que de l\u2019entreprise de logiciels Workday. <\/p>\n<p>D\u2019autres annonceurs, nouveaux en 2022, font un retour pour une deuxi\u00e8me ann\u00e9e. C\u2019est le cas de Rakuten, qui ram\u00e8ne cette ann\u00e9e l&rsquo;actrice Alicia Silverstone dans un r\u00f4le qui a contribu\u00e9 \u00e0 sa renomm\u00e9e dans les ann\u00e9es 90.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cher is back. | Rakuten Big Game Teaser\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EWP1UrhQLrM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Des v\u00e9t\u00e9rans<\/strong><\/p>\n<p>\u00c0 l\u2019oppos\u00e9, plusieurs v\u00e9t\u00e9rans de longue date seront de retour comme annonceurs. Doritos en sera cette ann\u00e9e \u00e0 sa 23<sup>e<\/sup> pr\u00e9sence cons\u00e9cutive. Parmi les autres habitu\u00e9s, notons Avocados From Mexico ou encore Pringles, qui a concoct\u00e9 un message mettant en vedette la chanteuse Meghan Trainor.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pringles Big Game 2023 Ad Teaser \u2013 Meghan Trainor :15\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XG5E-dY_Tr4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Parmi les v\u00e9t\u00e9rans, il ne faut surtout pas oublier l\u2019icone des marques du Super Bowl&nbsp;: Budweiser.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Budweiser | SBLVII Six Degrees of Bud\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/dChVB7iKSg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Budweiser aura de la comp\u00e9tition alors que d\u2019autres marques de bi\u00e8res et spiritueux auront aussi leur moment de gloire lors du Super Bowl. &nbsp;En effet, il s\u2019agit cette ann\u00e9e de <a href=\"https:\/\/www.cnn.com\/2022\/07\/15\/business-food\/anheuser-busch-molson-coors-super-bowl-deal\/index.html\">la premi\u00e8re fois en 33 ans<\/a> que Anheuser-Busch n\u2019aura pas l\u2019exclusivit\u00e9 comme annonceur de breuvages alcoolis\u00e9s.<\/p>\n<p>Molson Coors sera parmi les annonceurs qui profiteront de la vitrine qui leur est dor\u00e9navant offerte. R\u00e9my Martin sera aussi de la partie et mettra en vedette la nouvelle retrait\u00e9e du tennis, Serena Williams. La grande championne sera doublement pr\u00e9sente lors du Super Bowl LVII, elle qui s\u2019est \u00e9galement associ\u00e9e avec la marque Michelob Ultra.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ULTRA Club | Dynamic Duo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Qvm0jCAEf0o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<hr class=\"wp-block-separator\"\/>\n<p><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-de-communication-efficace\/4\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/5d\/5d8a7d_Plan-de-com---NEW2.jpg\" alt=\"B\u00e2tir un plan de communication efficace | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-de-communication-efficace\/4\" target=\"_blank\">B\u00e2tir un plan de communication efficace | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-un-plan-de-communication-efficace\/4\" target=\"_blank\"><\/p>\n<p>Ma\u00eetriser les principes de base ainsi que les diff\u00e9rentes\u00a0\u00e9tapes incontournables d\u2019\u00e9laboration d\u2019un bon plan de communication.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-une-campagne-de-publicite-efficace-strategie-planification-et-achat-media-360\/76\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/images\/entete.jpg\" alt=\"Formations en Marketing \/ Num\u00e9rique - En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-une-campagne-de-publicite-efficace-strategie-planification-et-achat-media-360\/76\" target=\"_blank\">Formations en Marketing \/ Num\u00e9rique &#8211; En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-une-campagne-de-publicite-efficace-strategie-planification-et-achat-media-360\/76\" target=\"_blank\"><\/p>\n<p>Formations en marketing, communication, num\u00e9rique, digital, r\u00e9seaux sociaux. Classes virtuelles (webinaires interactifs \u00e0 distance), en salle ou en entreprise. Montr\u00e9al et partout au Qu\u00e9bec.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98061\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/qui-seront-les-annonceurs-et-vedettes-du-super-bowl-lvii\/\"  data-item_title=\"Qui seront les annonceurs et vedettes du Super Bowl LVII ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams-1024x678.jpeg\"  data-item_date=\"2023-02-09T08:12:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, les annonceurs pr\u00e9sents au Super Bowl et le contenu qu\u2019ils choisissent de pr\u00e9senter refl\u00e8tent un tant soit peu l\u2019air du temps. Voyons un aper\u00e7u des messages qui seront pr\u00e9sent\u00e9s cette ann\u00e9e lors de la classique du football am\u00e9ricain, ce dimanche 12 f\u00e9vrier.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98061\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/qui-seront-les-annonceurs-et-vedettes-du-super-bowl-lvii\/\"  data-item_title=\"Qui seront les annonceurs et vedettes du Super Bowl LVII ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/serena-williams-1024x678.jpeg\"  data-item_date=\"2023-02-09T08:12:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":98075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1428,3],"tags":[1487,177,635],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98061"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98061"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98061\/revisions"}],"predecessor-version":[{"id":98076,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98061\/revisions\/98076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98075"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}