{"id":98139,"date":"2023-02-09T09:23:38","date_gmt":"2023-02-09T14:23:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98139"},"modified":"2023-02-09T09:23:42","modified_gmt":"2023-02-09T14:23:42","slug":"le-groupe-rioux-fait-confiance-a-hula-hoop","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-groupe-rioux-fait-confiance-a-hula-hoop\/","title":{"rendered":"Le groupe Rioux fait confiance \u00e0 Hula Hoop"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800-1024x585.jpg\" alt=\"\" class=\"wp-image-98140\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Pr\u00eat \u00e0 donner un vent de fra\u00eecheur \u00e0 la marque m\u00e8re, l\u2019entreprise d\u2019origine gasp\u00e9sienne a choisi Hula Hoop Montr\u00e9al comme agence r\u00e9f\u00e9rente pour l\u2019\u00e9laboration de leur strat\u00e9gie de marque et la cr\u00e9ation de la nouvelle image du holding.<\/strong><\/p>\n<p>Fond\u00e9e par M. Bertrand Rioux en 1958, Groupe Rioux est aujourd\u2019hui la soci\u00e9t\u00e9 m\u00e8re de six entreprises \u0153uvrant dans cinq secteurs d\u2019activit\u00e9s, soit; la construction, le manufacturier, l\u2019immobilier, l\u2019h\u00f4tellerie et la gestion d\u2019une r\u00e9sidence pour a\u00een\u00e9s.<\/p>\n<p>Hula Hoop obtient du m\u00eame coup le mandat de rebrand pour <em>Ri\u00f4tel<\/em>; cha\u00eene h\u00f4teli\u00e8re du Groupe offrant des exp\u00e9riences authentiques dans ses \u00e9tablissements de Matane, Perc\u00e9, et Bonaventure et bient\u00f4t ailleurs au Qu\u00e9bec, ainsi que <em>Habitation Mont-Carleton<\/em>; une entreprise ax\u00e9e sur l\u2019innovation, \u0153uvrant dans la construction d\u2019habitations modulaire et qui vient tout juste d\u2019\u00eatre acquise par le Groupe. L\u2019ex\u00e9cution de ces trois mandats se fera simultan\u00e9ment dans l\u2019ann\u00e9e en cours.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La croissance de notre entreprise nous a amen\u00e9 \u00e0 revoir notre strat\u00e9gie et notre image de marque. Pour nous, l\u2019expertise en strat\u00e9gie et en <em>branding <\/em>de Hula Hoop cadrait tr\u00e8s bien avec nos valeurs et nos objectifs. De leur confier Ri\u00f4tel et HMC, qui en \u00e9taient au m\u00eame stade que la marque m\u00e8re, allait \u00e9galement de soi. Cet accompagnement nous assurera, entre autres, une uniformit\u00e9 strat\u00e9gique et cr\u00e9ative \u00bb, soutient Charles-Alexandre Rioux, directeur strat\u00e9gie et d\u00e9veloppement des affaires chez Groupe Rioux.<\/p>\n<\/blockquote>\n<p>Suite \u00e0 la finalisation de la nouvelle identit\u00e9 Ri\u00f4tel d\u00e9but 2023, l\u2019agence est \u00e0 d\u00e9velopper une campagne nationale qui sortira au printemps. Cette campagne de notori\u00e9t\u00e9 sera l\u2019occasion de faire conna\u00eetre et de faire vivre le nouveau positionnement de la marque h\u00f4teli\u00e8re aux Qu\u00e9b\u00e9cois.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est l\u2019occasion de voir grand! Travailler trois marques sous le m\u00eame chapeau nous permet de pousser au maximum nos r\u00e9flexions, notre expertise et nos talents. Groupe Rioux est un partenaire chevronn\u00e9, inspirant et id\u00e9al pour notre croissance. Nous aimons beaucoup leur dynamique; on accompagne une entreprise qui a comme valeur l\u2019excellence et la relation long terme avec ses clients. C\u2019est fantastique comme partenariat! \u00bb, exprime Marc-Andr\u00e9 Dionne, pr\u00e9sident et chef des op\u00e9rations chez Hula Hoop Montr\u00e9al.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98139\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-groupe-rioux-fait-confiance-a-hula-hoop\/\"  data-item_title=\"Le groupe Rioux fait confiance \u00e0 Hula Hoop\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800-1024x585.jpg\"  data-item_date=\"2023-02-09T09:23:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00eat \u00e0 donner un vent de fra\u00eecheur \u00e0 la marque m\u00e8re, l\u2019entreprise d\u2019origine gasp\u00e9sienne a choisi Hula Hoop Montr\u00e9al comme agence r\u00e9f\u00e9rente pour l\u2019\u00e9laboration de leur strat\u00e9gie de marque et la cr\u00e9ation de la nouvelle image du holding.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98139\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-groupe-rioux-fait-confiance-a-hula-hoop\/\"  data-item_title=\"Le groupe Rioux fait confiance \u00e0 Hula Hoop\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_RIOUX_Header_1400x800-1024x585.jpg\"  data-item_date=\"2023-02-09T09:23:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":98140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[967],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98139"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98139"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98139\/revisions"}],"predecessor-version":[{"id":98141,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98139\/revisions\/98141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98140"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}