{"id":98167,"date":"2023-02-13T11:54:52","date_gmt":"2023-02-13T16:54:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98167"},"modified":"2023-02-14T13:49:38","modified_gmt":"2023-02-14T18:49:38","slug":"cossette-signe-la-nouvelle-campagne-publicitaire-dhydrosolution","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-publicitaire-dhydrosolution\/","title":{"rendered":"Cossette signe la nouvelle campagne publicitaire d\u2019HydroSolution"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HS-2560x1440-1-1024x576.jpg\" alt=\"\" class=\"wp-image-98168\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HS-2560x1440-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HS-2560x1440-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HS-2560x1440-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HS-2560x1440-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HS-2560x1440-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>La nouvelle campagne de communication d\u2019HydroSolution, con\u00e7ue et cr\u00e9\u00e9e par Cossette et port\u00e9e par une nouvelle plateforme cr\u00e9ative, vise \u00e0 renforcer le leadership de la marque dans le march\u00e9 ainsi qu\u2019\u00e0 promouvoir les avantages de son service cl\u00e9s en main.<\/strong><\/p>\n<p>HydroSolution est le leader de l\u2019industrie dans la vente et l\u2019installation de chauffe-eau au Qu\u00e9bec, et ce, depuis 65 ans. C\u2019est d\u2019ailleurs cette expertise \u00e9prouv\u00e9e qui a inspir\u00e9 la campagne : ses \u00e9quipes sont tellement bonnes dans ce qu\u2019elles font, que si elles tentaient autre chose, comme les arts martiaux, elles seraient probablement les meilleures dans ce domaine aussi.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"On vend et installe des chauffe-eau, pis on est vraiment bons. 30 secondes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0qtygjS6g6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Ancr\u00e9s dans un univers cin\u00e9matographique qui rend hommage aux films d\u2019action asiatiques populaires dans les ann\u00e9es 60 et 70, les messages misent sur le divertissement et la l\u00e9g\u00e8ret\u00e9 pour d\u00e9montrer qu\u2019HydroSolution s\u2019occupe r\u00e9ellement de faire tout le travail quand vient le temps d\u2019installer un chauffe-eau. Ils assurent ainsi une continuit\u00e9 avec la tonalit\u00e9 accessible et ludique \u00e9tablie par la marque ces derni\u00e8res ann\u00e9es.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On a imagin\u00e9 une campagne qui allait sortir de l\u2019ordinaire et du travail qu\u2019on a fait dans le pass\u00e9 pour la marque. Le concept est \u00e9clat\u00e9 et polyvalent et permet \u00e0 HydroSolution de se d\u00e9marquer comme entreprise de services \u00bb, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette.&nbsp;<\/p>\n<\/blockquote>\n<p>L\u2019offensive publicitaire sera diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio et sur le web. Elle pr\u00e9voit \u00e9galement des d\u00e9clinaisons mettant de l\u2019avant deux nouveaux produits qui s\u2019ajoutent au portefeuille de l\u2019entreprise : l\u2019installation des thermopompes et des bornes de recharge \u00e9lectriques.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La campagne s\u2019inscrit parfaitement dans l\u2019\u00e9volution de notre discours de marque, mais \u00e9galement dans la diversification de nos produits et services. C\u2019\u00e9tait important pour nous de r\u00e9it\u00e9rer notre engagement \u00e0 offrir un accompagnement et une assistance compl\u00e8te aux consommateur(-trice)s, peu importe leur besoin \u00bb, affirme Caroline Blazy, directrice principale, ventes et marketing chez HydroSolution.<\/p>\n<\/blockquote>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Annonceur&nbsp;:&nbsp;HydroSolution<\/li>\n<li>Client(e)s : Caroline Blazy, Nicolas Ayotte&nbsp;<\/li>\n<li>Agence&nbsp;: Cossette<\/li>\n<li>Vice-pr\u00e9sidence principale, cr\u00e9ation : Anne-Claude Ch\u00e9nier<\/li>\n<li>Direction de cr\u00e9ation : Richard Rochette-Villeneuve<\/li>\n<li>Conception-r\u00e9daction : S\u00e9bastien Forget<\/li>\n<li>Direction artistique : Nicolas Baillargeon<\/li>\n<li>Strat\u00e9gie : R\u00e9mi Charpentier<\/li>\n<li>Produit : Zo\u00e9 B\u00e9land, L\u00e9a Breton&nbsp;<\/li>\n<li>Production d\u2019agence : Septi\u00e8me&nbsp;<\/li>\n<li>Production \u00e9lectronique : Joannie Roy&nbsp;&nbsp;<\/li>\n<li>Maison de production : Nova Film&nbsp;<\/li>\n<li>R\u00e9alisation : Patrick Boivin<\/li>\n<li>Production : Dominik Beaulieu<\/li>\n<li>Direction photo : Steve Asselin<\/li>\n<li>Coordination de cascades : Tyler Hall<\/li>\n<li>Direction artistiques : Camille Parent<\/li>\n<li>Stylisme : Val\u00e9rie Gagnon-Hamel<\/li>\n<li>Postproduction: Studio \u00c9l\u00e9ment \u2013 Jason Arbour<\/li>\n<li>Son : Circonflex&nbsp;&nbsp;<\/li>\n<li>Agence m\u00e9dia&nbsp;: Cossette M\u00e9dia<\/li>\n<li>Planification et activation m\u00e9dia : Marie-Mich\u00e8le Lapointe, Karine Grenier,&nbsp;<\/li>\n<li>Vincent Francoeur-L\u00e9vesque<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98167\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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