{"id":98347,"date":"2023-02-28T06:51:17","date_gmt":"2023-02-28T11:51:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98347"},"modified":"2023-02-28T06:51:18","modified_gmt":"2023-02-28T11:51:18","slug":"une-nouvelle-identite-pour-cintech-signee-hula-hoop","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-identite-pour-cintech-signee-hula-hoop\/","title":{"rendered":"Une nouvelle identit\u00e9 pour Cintech sign\u00e9e Hula Hoop"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_12-1024x585.jpg\" alt=\"\" class=\"wp-image-98351\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_12-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_12-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_12-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_12-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_12-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>27 f\u00e9vrier 2023<\/p>\n<p><strong>Cintech agroalimentaire, OBNL offrant son expertise et son soutien technologique aux entreprises agroalimentaires qu\u00e9b\u00e9coises, conna\u00eet une croissance marqu\u00e9e depuis 2020.<\/strong><\/p>\n<p>Plus pr\u00e9cis\u00e9ment, l\u2019organisme qu\u00e9b\u00e9cois a d\u00e9ploy\u00e9 plusieurs initiatives dans les trois derni\u00e8res ann\u00e9es, soit; la cr\u00e9ation du Campus V, la mise en place d\u2019un Centre d\u2019expertise sur les prot\u00e9ines et la mutualisation de la recherche et d\u00e9veloppement des entreprises agroalimentaires bien implant\u00e9es au Qu\u00e9bec.<\/p>\n<p>Cintech a donc s\u00e9lectionn\u00e9 Hula Hoop afin de mettre \u00e0 jour son identit\u00e9 et sa strat\u00e9gie de marque en r\u00e9ponse \u00e0 cette croissance.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_15-1024x585.jpg\" alt=\"\" class=\"wp-image-98352\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_15-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_15-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_15-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_15-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_15-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>La marque laisse donc place \u00e0 une nouvelle palette de couleurs utilisant les contrastes pour mettre en valeur le symbole \u00ab + \u00bb, rappelant la mission de Cintech; soit celle d\u2019apporter une plus-value aux entreprises clientes.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous savions qu\u2019il \u00e9tait primordial de ne pas d\u00e9naturer la marque. Nous nous devions de demeurer cr\u00e9atifs, tout en gardant \u00e0 l\u2019esprit qu\u2019il fallait que celle-ci \u00e9voque les c\u00f4t\u00e9s scientifiques, complexes et novateurs; \u00e9l\u00e9ments au c\u0153ur de sa d\u00e9finition \u00bb, ajoute Marc- Andr\u00e9e Dionne, pr\u00e9sident et chef des op\u00e9rations chez Hula Hoop Montr\u00e9al.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_6-1024x585.jpg\" alt=\"\" class=\"wp-image-98353\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_6-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_6-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_6-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_6-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_6-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Le c\u00f4t\u00e9 novateur est \u00e9galement pr\u00e9sent dans la nouvelle signature : \u00ab Le go\u00fbt de la performance \u00bb, synth\u00e9tisant l\u2019ensemble du nouveau positionnement de l\u2019entreprise. On peut \u00e9galement constater le d\u00e9ploiement de la nouvelle image sur le site internet de l\u2019organisme, dont le design et le d\u00e9veloppement ont \u00e9t\u00e9 r\u00e9alis\u00e9s par l\u2019agence.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u00ab Apr\u00e8s la collaboration effectu\u00e9 lors des derniers 12 mois avec Hula Hoop, nous sommes heureux d\u2019enfin pouvoir d\u00e9voiler notre nouvelle image et un nouveau site qui continueront d\u2019accompagner \u00e0 merveille la croissance de notre organisme \u00bb, souligne Jean Lacroix, Pr\u00e9sident-directeur g\u00e9n\u00e9ral chez Cintech.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_10-1024x585.jpg\" alt=\"\" class=\"wp-image-98354\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_10-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_10-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_10-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_10-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/02\/HH_CINTECH_10-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<ul>\n<li>Client : Cintech Agroalimentaire<\/li>\n<li>Agence : Hula Hoop Montr\u00e9al<\/li>\n<li>Direction conseil : Marc-Andr\u00e9 Dionne et Meghann Dutilloy<\/li>\n<li>Direction artistique : Thierry Silvestri et M\u00e9lanie Poirier<\/li>\n<li>Conception r\u00e9daction : Antoine Renoux<\/li>\n<li>Direction Web : Apolline Varlet et Guillaume Ponthus<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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