{"id":98462,"date":"2023-03-07T11:52:00","date_gmt":"2023-03-07T16:52:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98462"},"modified":"2023-03-09T11:54:29","modified_gmt":"2023-03-09T16:54:29","slug":"auto123-com-confie-la-commercialisation-de-son-inventaire-publicitaire-a-fuel-digital-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/auto123-com-confie-la-commercialisation-de-son-inventaire-publicitaire-a-fuel-digital-media\/","title":{"rendered":"Auto123.com confie la commercialisation de son inventaire publicitaire \u00e0 Fuel Digital Media"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"391\" height=\"254\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Logo_Auto123.png\" alt=\"\" class=\"wp-image-98463\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Logo_Auto123.png 391w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Logo_Auto123-300x195.png 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/figure>\n<p>7 mars 2023<\/p>\n<p><strong>Auto123.com, l\u2019un des plus grands sites automobiles au pays, confie la commercialisation de son inventaire publicitaire multiplateforme \u00e0 Fuel Digital Media. <\/strong><\/p>\n<p>R\u00e9f\u00e9rence automobile indispensable pour l\u2019acheteur et le vendeur de voitures neuves et d\u2019occasion, Auto123.com informe, accompagne et guide ses usagers depuis d\u00e9j\u00e0 pr\u00e8s de 30 ans sur les innovations et les \u00e9v\u00e9nements qui fa\u00e7onnent l\u2019industrie automobile.<\/p>\n<p>Disponible en fran\u00e7ais et en anglais, Auto123.com accueille mensuellement pr\u00e8s de 1,5 millions de visiteurs uniques. 75% d\u2019entre eux y acc\u00e8dent de mani\u00e8re directe, par l\u2019entr\u00e9e manuelle du URL ou via leurs favoris. Un attachement qui s\u2019explique principalement par l\u2019\u00e9tendue et le renouvellement de ses contenus, de ses nombreux guides et outils ainsi que de son inventaire\u00a0de v\u00e9hicules d\u2019occasion.<\/p>\n<p>On y retrouve, entre autres, de nouveaux essais routiers chaque semaine, une couverture compl\u00e8te des principaux Salon de l\u2019auto, des fiches techniques sur tous les v\u00e9hicules, des guides d\u2019achat, des comparateurs de v\u00e9hicules, des calculateurs de paiements et plusieurs autres outils utiles aux conducteurs.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Auto123.com propose un large \u00e9ventail d\u2019activations publicitaires, particuli\u00e8rement en mati\u00e8re de tactiques de ciblage, d\u2019occasions de commandites et d\u2019int\u00e9grations sp\u00e9ciales\u00a0\u00bb explique John Sclapari, pr\u00e9sident fondateur de Fuel Digital Media. \u00ab\u00a0\u00c9tant le seul site automobile enti\u00e8rement bilingue au Canada, Auto123.com offre \u00e9galement la diffusion de campagnes de contenu en fran\u00e7ais et\/ ou en anglais \u00bb.<\/p>\n<\/blockquote>\n<p>Auto123 est majoritairement consult\u00e9 par des hommes (72%) \u00e2g\u00e9s de 25 \u00e0 54 ans (65%).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98462\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Auto123.com, l\u2019un des plus grands sites automobiles au pays, confie la commercialisation de son inventaire publicitaire multiplateforme \u00e0 Fuel Digital Media. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98462\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\" 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