{"id":98465,"date":"2023-03-06T11:55:00","date_gmt":"2023-03-06T16:55:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98465"},"modified":"2023-03-09T11:58:27","modified_gmt":"2023-03-09T16:58:27","slug":"lancement-du-concours-publicitaire-tactil-2023-de-la-presse","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lancement-du-concours-publicitaire-tactil-2023-de-la-presse\/","title":{"rendered":"Lancement du concours publicitaire TACTIL 2023 de La Presse"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"438\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-1024x438.png\" alt=\"\" class=\"wp-image-98466\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-1024x438.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-300x128.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-768x329.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-1536x658.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 mars 2023<\/p>\n<p><strong>La Presse pr\u00e9sente son prestigieux <a href=\"https:\/\/tactil.lapresse.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">concours publicitaire TACTIL<\/a> mis sur pied pour souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing. Ces derniers sont invit\u00e9s \u00e0 soumettre leur projet cr\u00e9atif dans deux cat\u00e9gories distinctes\u00a0: les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/strong><\/p>\n<p>La p\u00e9riode d\u2019inscription vient de d\u00e9buter et se poursuivra jusqu\u2019\u00e0 minuit le vendredi 21\u00a0avril 2023. Le processus est simple et rapide. Les pi\u00e8ces soumises devront avoir \u00e9t\u00e9 publi\u00e9es dans La Presse+ entre le 1<sup>er<\/sup>\u00a0janvier et le 31\u00a0d\u00e9cembre 2022.<\/p>\n<p>Le concours TACTIL est ouvert \u00e0 tous les cr\u00e9ateurs de publicit\u00e9s interactives ou de contenu de marque. Les \u00e9l\u00e9ments soumis peuvent \u00eatre l\u2019\u0153uvre d\u2019agences, d\u2019annonceurs ou de pigistes. Un m\u00eame participant peut pr\u00e9senter jusqu\u2019\u00e0 cinq (5) pi\u00e8ces par cat\u00e9gorie au concours.<\/p>\n<p>Les participants de chacune des cat\u00e9gories courent la chance de remporter trois iPad Pro accompagn\u00e9s de Apple Pencil, en plus d\u2019une campagne m\u00e9dia d\u2019une valeur de 15&nbsp;000 $ sur les plateformes de La Presse.<\/p>\n<p><strong>Le jury&nbsp;2023<\/strong><br \/>Neuf professionnels \u0153uvrant en publicit\u00e9 et marketing feront partie du jury responsable d\u2019\u00e9valuer les candidatures et de s\u00e9lectionner les gagnants.<\/p>\n<ul>\n<li><strong>Pr\u00e9sidente \u2014 Catherine Dorion, directrice de cr\u00e9ation, LG2<\/strong><\/li>\n<li>Claire Bouchard, directrice, Contenu de marque, La Presse<\/li>\n<li>Guy Paolaggi, directeur de cr\u00e9ation, Le Groupe Maurice<\/li>\n<li>Julie Massicotte, directrice, Services Marketing Centralis\u00e9s, Metro<\/li>\n<li>Marianne Courchesne, directrice strat\u00e9gie m\u00e9dia, Glassroom<\/li>\n<li>Pascal Routhier, associ\u00e9, chef de la strat\u00e9gie, Rethink<\/li>\n<li>\u00c9tienne Turcotte, directeur, Cr\u00e9ation et production publicitaire, La Presse<\/li>\n<li>St\u00e9phanie Lambert, directrice de comptes, Rouge marketing<\/li>\n<li>Samantha Kelley, directrice g\u00e9n\u00e9rale, Touch\u00e9!<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98465\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lancement-du-concours-publicitaire-tactil-2023-de-la-presse\/\"  data-item_title=\"Lancement du concours publicitaire TACTIL 2023 de La Presse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-1024x438.png\"  data-item_date=\"2023-03-06T11:55:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Presse pr\u00e9sente son prestigieux concours publicitaire TACTIL mis sur pied pour souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing. Ces derniers sont invit\u00e9s \u00e0 soumettre leur projet cr\u00e9atif dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98465\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lancement-du-concours-publicitaire-tactil-2023-de-la-presse\/\"  data-item_title=\"Lancement du concours publicitaire TACTIL 2023 de La Presse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/unnamed-2-1024x438.png\"  data-item_date=\"2023-03-06T11:55:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":98466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[667,506,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98465"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98465"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98465\/revisions"}],"predecessor-version":[{"id":98467,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98465\/revisions\/98467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98466"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}