{"id":98506,"date":"2023-03-13T12:38:00","date_gmt":"2023-03-13T16:38:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98506"},"modified":"2023-03-14T12:43:43","modified_gmt":"2023-03-14T16:43:43","slug":"lagence-h31-signe-la-nouvelle-image-de-marque-de-chico","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-h31-signe-la-nouvelle-image-de-marque-de-chico\/","title":{"rendered":"L&rsquo;agence H31 signe la nouvelle image de marque de Chico"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"743\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico-1024x743.jpeg\" alt=\"\" class=\"wp-image-98507\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico-1024x743.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico-300x218.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico-768x558.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico.jpeg 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>13 mars 2023<\/p>\n<p><strong>Boutique\u00a0d\u2019animaux Chico vient de d\u00e9voiler son\u00a0image de marque modernis\u00e9e! \u00c9labor\u00e9e en collaboration avec l\u2019agence publicitaire H31 dans le cadre de la nouvelle strat\u00e9gie marketing de l\u2019entreprise, celle-ci pr\u00e9sente comme nouveau slogan : \u00ab\u00a0La boutique de quartier pr\u00e9f\u00e9r\u00e9e de tous les animaux du quartier\u00a0\u00bb. L\u2019objectif \u00e9tant de faire de Chico la r\u00e9f\u00e9rence locale pour tous les animaux aupr\u00e8s des consommateurs.<\/strong><\/p>\n<p><strong>Le service personnalis\u00e9 au c\u0153ur&nbsp;des priorit\u00e9s&nbsp;<\/strong><\/p>\n<p>Qui dit image de marque modernis\u00e9e dit \u00e9galement un site Web revamp\u00e9 et de nouvelles publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision et sur le Web. Les toutes premi\u00e8res diffusions \u00e0 la t\u00e9l\u00e9vision auront lieu ce soir, le 13 mars, \u00e0 16h14 et 18h17 sur la cha\u00eene ICI Radio-Canada.&nbsp;<\/p>\n<p>Les concepts derri\u00e8re les vid\u00e9os visent \u00e0 promouvoir la diversit\u00e9 des produits offerts par Chico, ainsi que les conseils toujours personnalis\u00e9s donn\u00e9s aux clients\u00a0dans le but de r\u00e9pondre \u00e0 leurs besoins sp\u00e9cifiques.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La boutique de quartier pr\u00e9f\u00e9r\u00e9e de Chanelle\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jNmCcTnxwcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Ce qu\u2019on voulait d\u00e9montrer, c\u2019est qu\u2019avec le concept de boutiques de quartier en r\u00e9seau de franchises, les propri\u00e9taires et leurs employ\u00e9s\u00a0sont tr\u00e8s pr\u00e8s de leurs clients,\u00a0donc ils peuvent leur offrir les produits qui leur conviennent parfaitement. Et quand on parle de clients, on parle des animaux de compagnie! Apr\u00e8s tout, ce sont eux les consommateurs! Puis, on voulait donner un effet de surprise et faire sourire les gens,\u00a0tout en montrant \u00e9galement les cat\u00e9gories de produits de grande qualit\u00e9 offertes chez Chico,\u00a0\u00bb indique Tommy Ellis, directeur associ\u00e9, agence H31\u00a0\u00a0<\/p>\n<\/blockquote>\n<p>La modernisation des\u00a0Boutiques d\u2019animaux Chico passe \u00e9galement par un nouveau format de circulaire qui offre une meilleure visibilit\u00e9 aux fournisseurs, tout en \u00e9tant plus respectueux de l\u2019environnement. Depuis 2019, l\u2019investissement promotionnel des Boutiques d\u2019animaux Chico est en forte croissance, ce qui permet aux franchis\u00e9s\u00a0et futurs\u00a0franchis\u00e9s\u00a0qu\u00e9b\u00e9cois\u00a0d\u2019obtenir des conditions favorables pour la croissance de leur entreprise.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La boutique de quartier pr\u00e9f\u00e9r\u00e9e de Flip\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YcDfzp3XEvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Chico, nous sommes fiers de proposer un mod\u00e8le de boutique de quartier pour les animaux, centr\u00e9 sur la communaut\u00e9 locale. Nous avons travaill\u00e9 fort pour moderniser notre plan de communication et ainsi soutenir notre croissance impressionnante. Les changements rapides dans l&rsquo;industrie nous ont incit\u00e9s \u00e0 mener une r\u00e9flexion strat\u00e9gique pour mettre en avant les avantages de notre approche. Nous sommes d\u00e9termin\u00e9s \u00e0 offrir \u00e0 nos clients des produits et services de qualit\u00e9, ainsi qu&rsquo;un service client exceptionnel qui distingue Chico de ses concurrents, \u00bb ajoute <strong>&#8211; <\/strong>St\u00e9phanye Roy, directrice du marketing, Chico\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La boutique de quartier pr\u00e9f\u00e9r\u00e9e de Jack et Pauline\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XQ8PLayZF7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98506\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-h31-signe-la-nouvelle-image-de-marque-de-chico\/\"  data-item_title=\"L&#039;agence H31 signe la nouvelle image de marque de Chico\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico-1024x743.jpeg\"  data-item_date=\"2023-03-13T12:38:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boutique d\u2019animaux Chico vient de d\u00e9voiler son image de marque modernis\u00e9e! \u00c9labor\u00e9e en collaboration avec l\u2019agence publicitaire H31 dans le cadre de la nouvelle strat\u00e9gie marketing de l\u2019entreprise, celle-ci pr\u00e9sente comme nouveau slogan : \u00ab La boutique de quartier pr\u00e9f\u00e9r\u00e9e de tous les animaux du quartier \u00bb. L\u2019objectif \u00e9tant de faire de Chico la r\u00e9f\u00e9rence locale pour tous les animaux aupr\u00e8s des consommateurs.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98506\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-h31-signe-la-nouvelle-image-de-marque-de-chico\/\"  data-item_title=\"L&#039;agence H31 signe la nouvelle image de marque de Chico\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/chico-1024x743.jpeg\"  data-item_date=\"2023-03-13T12:38:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":98507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[537,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98506"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98506"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98506\/revisions"}],"predecessor-version":[{"id":98508,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98506\/revisions\/98508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98507"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}