{"id":98663,"date":"2023-03-27T11:37:13","date_gmt":"2023-03-27T15:37:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98663"},"modified":"2023-03-27T11:38:46","modified_gmt":"2023-03-27T15:38:46","slug":"une-nouvelle-campagne-pour-canac-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-pour-canac-signee-lg2\/","title":{"rendered":"Une nouvelle campagne pour Canac sign\u00e9e LG2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-1024x512.jpg\" alt=\"\" class=\"wp-image-98665\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>27 mars 2023<\/p>\n<p><strong>Canac d\u00e9ploie une nouvelle campagne publicitaire. Cr\u00e9\u00e9e en collaboration avec LG2, l\u2019offensive vient appuyer le positionnement de la marque ainsi que sa promesse d\u2019aider pour vrai. <\/strong><\/p>\n<p>Canac continue de se d\u00e9marquer des autres quincailleries en offrant aux consommateurs les meilleurs prix tous les jours, pour ainsi leur permettre de r\u00e9aliser des projets avec des budgets plus que raisonnables.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne printemps 2023_Dauphin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-LKxelFi-M0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Pour parvenir \u00e0 d\u00e9montrer que chez Canac c\u2019est toujours moins cher, la campagne, amorc\u00e9e le 27 mars, joue litt\u00e9ralement avec le mot \u00ab ridicule \u00bb.<\/p>\n<p>Les messages qui se d\u00e9clinent sur plusieurs supports num\u00e9riques sont diffus\u00e9s \u00e0 la t\u00e9l\u00e9, sur le web et \u00e0 la radio. Les publicit\u00e9s se pr\u00e9sentent sur un ton humoristique et transposent le tout visuellement \u00e0 travers des situations aussi invraisemblables que ridicules autour des prix offerts par Canac.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Campagne printemps 2023_ Hot-dog\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zCn5jByUwac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits <\/strong><\/p>\n<ul>\n<li>Client \u2192 Canac \u2013 Patrick Delisle<\/li>\n<li>Direction de cr\u00e9ation \u2192 Luc Du Sault<\/li>\n<li>Conception-r\u00e9daction \u2192 Nicolas Boisvert<\/li>\n<li>Direction artistique \u2192 Jean-Simon Charland<\/li>\n<li>Strat\u00e9gie \u2192 Christine Larouche<\/li>\n<li>Service-conseil \u2192 Isabelle Miville, Catherine Gagnon, Camille Sauv\u00e9<\/li>\n<li>Contenu \u2192 Val\u00e9rie B\u00e9dard, R\u00e9mi Lebel, Vincent Deslauriers, B\u00e9atrice Lachance<\/li>\n<li>Production d\u2019agence \u2192 Simon L. Dub\u00e9<\/li>\n<li>Maison de prod. \/ Production \u2192 Nova Film \u2013 Dominik Beaulieu<\/li>\n<li>R\u00e9alisation \u2192 Fran\u00e7ois Lallier<\/li>\n<li>Direction de la photographie \u2192 Fran\u00e7ois Gamache<\/li>\n<li>Direction artistique \u2013 D\u00e9cors \u2192 Jessie Dumaresq<\/li>\n<li>Stylisme \u2192 Maude Belisle<\/li>\n<li>Montage offline \u2192 Studio \u00c9l\u00e9ment &#8211; Jason Arbour<\/li>\n<li>Superviseur effets visuels \u2192 Rodeo FX \u2013 \u00c9rik Gagnon<\/li>\n<li>Superviseur CG \u2192 Rodeo FX \u2013 Raul Baeza<\/li>\n<li>Productrice Post-production \u2192 Rodeo FX \u2013 Carolie Legault-Lanouette<\/li>\n<li>Colorisation \u2192 Studio \u00c9l\u00e9ment \u2013 \u00c9ric Denis<\/li>\n<li>Studio de son \/ Ing\u00e9nierie \u2192 Circonflex \u2013 Dominic Cabana<\/li>\n<li>Direction de production \u2013 Graphique \u2192 Julie Pichette<\/li>\n<li>Production graphique \u2192 Olivia Lapierre-Fortin<\/li>\n<li>M\u00e9dias \u2192 M\u00e9dialliance \u2013 Marielle Ruelland, Sylvie Sauvageau, Soukaina Karmouche<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98663\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-pour-canac-signee-lg2\/\"  data-item_title=\"Une nouvelle campagne pour Canac sign\u00e9e LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-1024x512.jpg\"  data-item_date=\"2023-03-27T11:37:13-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Canac d\u00e9ploie une nouvelle campagne publicitaire. Cr\u00e9\u00e9e en collaboration avec LG2, l\u2019offensive vient appuyer le positionnement de la marque ainsi que sa promesse d\u2019aider pour vrai. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98663\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-pour-canac-signee-lg2\/\"  data-item_title=\"Une nouvelle campagne pour Canac sign\u00e9e LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Canac_Dauphin-1024x512.jpg\"  data-item_date=\"2023-03-27T11:37:13-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":98665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98663"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98663"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98663\/revisions"}],"predecessor-version":[{"id":98666,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98663\/revisions\/98666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98665"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}