{"id":98714,"date":"2023-03-30T10:51:50","date_gmt":"2023-03-30T14:51:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98714"},"modified":"2023-03-30T10:51:55","modified_gmt":"2023-03-30T14:51:55","slug":"publicis-montreal-nomme-virginie-lapierre-directrice-de-la-strategie-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicis-montreal-nomme-virginie-lapierre-directrice-de-la-strategie-de-marque\/","title":{"rendered":"Publicis Montr\u00e9al nomme Virginie Lapierre Directrice de la strat\u00e9gie de marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"889\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-889x1024.jpg\" alt=\"\" class=\"wp-image-98715\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-889x1024.jpg 889w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-260x300.jpg 260w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-768x885.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-1333x1536.jpg 1333w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-1777x2048.jpg 1777w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal.jpg 2035w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/figure>\n<p>30 mars 2023<\/p>\n<p><strong>Publicis Montr\u00e9al annonce l\u2019arriv\u00e9e de Virginie Lapierre au poste de Directrice de la strat\u00e9gie de marque. Elle rel\u00e8vera de Mathieu de Margerie, Vice-Pr\u00e9sident, strat\u00e9gie.<\/strong><\/p>\n<p>Avec plus de 15 ann\u00e9es d&rsquo;exp\u00e9rience dans l&rsquo;industrie des communications et du marketing, Virginie Lapierre est reconnue pour son agilit\u00e9, sa cr\u00e9ativit\u00e9 et son expertise en mati\u00e8re de gestion de marques. Dans ses nouvelles fonctions, elle sera responsable de l&rsquo;accompagnement strat\u00e9gique des clients de l&rsquo;agence et apportera son expertise en strat\u00e9gie de positionnement de marque et communication pour aider les clients \u00e0 se d\u00e9marquer de leurs concurrents et \u00e0 r\u00e9ussir dans un march\u00e9 de plus en plus comp\u00e9titif.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Virginie est un atout incroyable pour notre \u00e9quipe. Son agilit\u00e9, sa cr\u00e9ativit\u00e9 et sa connaissance approfondie du march\u00e9 et des consommateurs, sera un atout pr\u00e9cieux pour nos clients\u201d, a d\u00e9clar\u00e9 Mathieu de Margerie.<\/p>\n<\/blockquote>\n<p>Virginie Lapierre ajoute:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>J\u2019ai \u00e9t\u00e9 impressionn\u00e9e par la profondeur de la r\u00e9flexion et la qualit\u00e9 des outils strat\u00e9giques \u00e0 disposition de Publicis Montr\u00e9al. Je suis impatiente de collaborer avec Mathieu et l&rsquo;\u00e9quipe pour aider nos clients \u00e0 d\u00e9velopper des strat\u00e9gies de marque cr\u00e9atives et efficaces.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p>Il s\u2019agit \u00e9galement d\u2019un retour aux sources pour Virginie qui a d\u00e9j\u00e0 travaill\u00e9 chez Publicis, il y a une quinzaine d\u2019ann\u00e9es. Virginie a ensuite travaill\u00e9 \u00e0 son compte pendant plusieurs ann\u00e9es, d\u00e9veloppant des strat\u00e9gies de positionnement de marques pour des clients comme McDonald\u2019s, l\u2019association mini\u00e8re du Qu\u00e9bec et TV5.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98714\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-montreal-nomme-virginie-lapierre-directrice-de-la-strategie-de-marque\/\"  data-item_title=\"Publicis Montr\u00e9al nomme Virginie Lapierre Directrice de la strat\u00e9gie de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-889x1024.jpg\"  data-item_date=\"2023-03-30T10:51:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Montr\u00e9al annonce l\u2019arriv\u00e9e de Virginie Lapierre au poste de Directrice de la strat\u00e9gie de marque. Elle rel\u00e8vera de Mathieu de Margerie, Vice-Pr\u00e9sident, strat\u00e9gie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98714\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicis-montreal-nomme-virginie-lapierre-directrice-de-la-strategie-de-marque\/\"  data-item_title=\"Publicis Montr\u00e9al nomme Virginie Lapierre Directrice de la strat\u00e9gie de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/Virginie-Lapierre-Publicis-Montreal-889x1024.jpg\"  data-item_date=\"2023-03-30T10:51:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":98715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,225,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98714"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98714"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98714\/revisions"}],"predecessor-version":[{"id":98716,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98714\/revisions\/98716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98715"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}