{"id":98784,"date":"2023-04-03T14:46:03","date_gmt":"2023-04-03T18:46:03","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98784"},"modified":"2023-04-03T14:46:06","modified_gmt":"2023-04-03T18:46:06","slug":"cossette-presente-la-nouvelle-campagne-de-recyc-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-presente-la-nouvelle-campagne-de-recyc-quebec\/","title":{"rendered":"Cossette pr\u00e9sente la nouvelle campagne de  RECYC-QU\u00c9BEC"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"466\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/recyc-qc-1024x466.jpeg\" alt=\"\" class=\"wp-image-98787\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/recyc-qc-1024x466.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/recyc-qc-300x137.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/recyc-qc-768x350.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/recyc-qc.jpeg 1484w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>3 avril 2023<\/p>\n<p><strong>Cossette et RECYC-QU\u00c9BEC souhaitent sensibiliser les citoyens et les entreprises \u00e0 l\u2019importance de r\u00e9duire le volume de mati\u00e8res r\u00e9siduelles produites par les Qu\u00e9b\u00e9cois(e)s par l\u2019adoption d\u2019un style de vie favorisant des choix de consommation plus avertis.\u00a0\u00a0<\/strong><\/p>\n<p>Dans un objectif de prise de conscience collective, cette nouvelle campagne met en lumi\u00e8re l\u2019ampleur du probl\u00e8me et les diff\u00e9rents gestes que nous pouvons tous et toutes adopter pour y rem\u00e9dier.&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Aujourd\u2019hui, consommer mieux et de mani\u00e8re plus responsable est essentiel. L\u2019id\u00e9e, c\u2019est d\u2019amener chaque personne ou organisation \u00e0 r\u00e9fl\u00e9chir en amont sur sa fa\u00e7on de consommer et de consid\u00e9rer d\u2019autres alternatives pour r\u00e9duire le plus possible la quantit\u00e9 de mati\u00e8res r\u00e9siduelles qu\u2019on produit chaque ann\u00e9e au Qu\u00e9bec\u00a0\u00bb, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pensons \u00e0 mieux consommer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FdTLGefvJFg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>En mettant de l\u2019avant des alpinistes gravissant une montagne de d\u00e9chets, Cossette souhaite marquer les esprits. On retrouve, au fil de la vid\u00e9o, les cat\u00e9gories de mati\u00e8res r\u00e9siduelles qui sont davantage utilis\u00e9es, \u00e0 savoir : les r\u00e9sidus de construction, de r\u00e9novation et de d\u00e9molition, les mati\u00e8res recyclables, les mati\u00e8res organiques, les encombrants, tels que les meubles et les appareils \u00e9lectrom\u00e9nagers, ainsi que les r\u00e9sidus textiles.<\/p>\n<p>Les solutions telles que la r\u00e9cup\u00e9ration et le recyclage ayant leurs limites face \u00e0 cet enjeu environnemental, RECYC-QU\u00c9BEC souhaite rappeler l\u2019importance de mieux consommer et agir en amont.<\/p>\n<p>La campagne est d\u00e9ploy\u00e9e \u00e0 la t\u00e9l\u00e9vision, sur le web et sur les m\u00e9dias sociaux jusqu\u2019au 22\u00a0avril 2023, date qui correspond au Jour de la Terre.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0:\u00a0Gouvernement du Qu\u00e9bec<\/li>\n<li>Agence\u00a0: Cossette<\/li>\n<li>Cr\u00e9ation : Richard Rochette-Villeneuve, S\u00e9bastien Forget, Nicolas Baillargeon<\/li>\n<li>Strat\u00e9gie : Marie Vaillancourt, Hugo Martin-Bonneville, Charles-Andr\u00e9 Marleau<\/li>\n<li>Produit : Pierre-Antoine Lavoie, Nicole Laplante<\/li>\n<li>Production d\u2019agence (Septi\u00e8me) : Joannie Roy<\/li>\n<li>Agence m\u00e9dia\u00a0: Cossette M\u00e9dia<\/li>\n<li>Maison de production : 4ZERO1<\/li>\n<li>R\u00e9alisation : Fran\u00e7ois Jaros<\/li>\n<li>Postproduction: SHED<\/li>\n<li>Son : Circonflex<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98784\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\" 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