{"id":98812,"date":"2023-04-05T10:28:22","date_gmt":"2023-04-05T14:28:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98812"},"modified":"2023-04-05T10:28:26","modified_gmt":"2023-04-05T14:28:26","slug":"la-cmmtq-lance-sa-nouvelle-plateforme-de-marque-avec-camden","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-cmmtq-lance-sa-nouvelle-plateforme-de-marque-avec-camden\/","title":{"rendered":"La CMMTQ lance sa nouvelle plateforme de marque avec Camden"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"793\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-4-793x1024.png\" alt=\"\" class=\"wp-image-98814\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-4-793x1024.png 793w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-4-232x300.png 232w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-4-768x992.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-4-1189x1536.png 1189w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-4.png 1200w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n<p>5 avril 2023<\/p>\n<p><strong>\u00c0 l\u2019aube de son 75e anniversaire, la Corporation des ma\u00eetres m\u00e9caniciens en tuyauterie du Qu\u00e9bec (CMMTQ), qui regroupe plus de 2800 entrepreneurs sp\u00e9cialis\u00e9s \u0153uvrant dans le domaine de la m\u00e9canique du b\u00e2timent, plus particuli\u00e8rement en plomberie et en chauffage, a d\u00e9voil\u00e9 le 30 mars dernier sa nouvelle identit\u00e9 de marque, r\u00e9alis\u00e9e par Camden \u00e0 Montr\u00e9al.<\/strong><\/p>\n<p>\u00c0 la suite d\u2019une analyse et d\u2019un diagnostic de marque effectu\u00e9s en 2019, plusieurs constats ont orient\u00e9 la CMMTQ vers un renouvellement de son image, notamment un logo peu distinctif, une m\u00e9connaissance du r\u00f4le de la corporation par ses membres et une perception de leurs m\u00e9tiers qui ne refl\u00e9tait pas la r\u00e9alit\u00e9. <\/p>\n<p>Ce grand chantier a donc \u00e9t\u00e9 men\u00e9 par les \u00e9quipes de Camden \u00e0 Montr\u00e9al, dans un contexte de collaboration \u00e9troite avec la CMMTQ, afin d\u2019actualiser la perception du savoir-faire et du professionnalisme des membres de la corporation par le grand public, d\u2019amplifier leur fiert\u00e9 et leur sentiment d\u2019appartenance, et de favoriser l\u2019attractivit\u00e9 de leurs m\u00e9tiers aupr\u00e8s d\u2019une rel\u00e8ve sollicit\u00e9e comme jamais.\u00a0\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"256\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-3-1024x256.png\" alt=\"\" class=\"wp-image-98813\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-3-1024x256.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-3-300x75.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-3-768x192.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/unnamed-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Mathieu B\u00e9dard, chef de la direction de Camden :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Ce beau et grand mandat s\u2019inscrit au carrefour de l\u2019exp\u00e9rience de Camden dans le secteur des ordres et associations professionnels, et de l\u2019expertise de l\u2019agence en\u00a0<em>branding<\/em>, un service au c\u0153ur de notre offre. Nous sommes privil\u00e9gi\u00e9s d\u2019avoir pu contribuer au renouvellement historique de l\u2019image d\u2019une organisation majeure dans le paysage qu\u00e9b\u00e9cois.\u00bb\u00a0<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_IYI_-OWnvA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Une plateforme de marque renouvel\u00e9e, qui comprend une identit\u00e9 visuelle et un\u00a0<em>brand boo<\/em>k, une trousse destin\u00e9e aux membres, un film manifeste de lancement et un concept publicitaire d\u00e9clin\u00e9 en plusieurs variantes ont entre autres \u00e9t\u00e9 d\u00e9velopp\u00e9s dans le cadre du projet. Une campagne destin\u00e9e aux membres jumel\u00e9e \u00e0 un concours a aussi \u00e9t\u00e9 lanc\u00e9e le 30 mars, les incitant \u00e0 fi\u00e8rement v\u00e9hiculer la nouvelle image de leur corporation. La nouvelle signature, \u00ab De mains de ma\u00eetres \u00bb, utilise le pluriel de mani\u00e8re d\u00e9lib\u00e9r\u00e9e afin d\u2019\u00e9voquer la pluralit\u00e9 des milliers de membres de l\u2019organisation et de leurs m\u00e9tiers tout en valorisant leur expertise.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Apr\u00e8s plus de trente ans, un renouveau s\u2019imposait pour maintenir et renforcer la cr\u00e9dibilit\u00e9 de la corporation et de ses membres. Cette nouvelle image, r\u00e9solument tourn\u00e9e vers l\u2019avenir, se voudra \u00e9galement p\u00e9renne et porteuse des ambitions de nos membres en affirmant l\u2019excellence de leur savoir-faire \u00bb, conclut Nadine Bourgeois, directrice des communications \u00e0 la CMMTQ.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98812\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019aube de son 75e anniversaire, la Corporation des ma\u00eetres m\u00e9caniciens en tuyauterie du Qu\u00e9bec (CMMTQ), qui regroupe plus de 2800 entrepreneurs sp\u00e9cialis\u00e9s \u0153uvrant dans le domaine de la m\u00e9canique du b\u00e2timent, plus particuli\u00e8rement en plomberie et en chauffage, a d\u00e9voil\u00e9 le 30 mars dernier sa nouvelle identit\u00e9 de marque, r\u00e9alis\u00e9e par Camden \u00e0 Montr\u00e9al.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98812\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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