{"id":98901,"date":"2023-04-14T04:45:58","date_gmt":"2023-04-14T08:45:58","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98901"},"modified":"2023-04-14T04:46:32","modified_gmt":"2023-04-14T08:46:32","slug":"cossette-signe-la-campagne-a-vous-de-trancher-de-bon-matin","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-a-vous-de-trancher-de-bon-matin\/","title":{"rendered":"Cossette signe la campagne \u00ab\u00a0\u00c0 vous de trancher\u00a0\u00bb de Bon Matin"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-1024x576.jpg\" alt=\"\" class=\"wp-image-98904\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>14 avril 2023<\/p>\n<p><strong>La grande diversit\u00e9 des pains de grains propos\u00e9s aujourd\u2019hui sur le march\u00e9 peut semer la confusion aupr\u00e8s des client(e)s. Avec cette nouvelle campagne, Cossette et Bon\u00a0Matin souhaitent d\u00e9mystifier cet univers et accompagner les consommateur(-trice)s pour les aider \u00e0 mieux comprendre les bienfaits de chaque produit.\u00a0<\/strong><\/p>\n<p>Pour atteindre cet objectif, Cossette choisit d\u2019aborder le th\u00e8me des pains de grains en adoptant une nouvelle approche instructive, ludique et divertissante. La campagne, ax\u00e9e sur le contenu, englobe plusieurs d\u00e9clinaisons num\u00e9riques et de l\u2019affichage.<\/p>\n<p>Parmi celles-ci, <a rel=\"noreferrer noopener\" href=\"https:\/\/avousdetrancher.com\/\" target=\"_blank\"><em>\u00c0 vous de trancher<\/em><\/a><em> <\/em>est une page d\u2019information interactive qui vise \u00e0 questionner et \u00e0 informer les acheteur(-euse)s sur la grande vari\u00e9t\u00e9 de pains de grains et les bienfaits de chacun d\u2019entre eux afin de mieux orienter leurs choix selon leurs besoins.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/BM_2023_Spring_ABRIBUS_GIF_1080x1080-285867.gif\" alt=\"bon matin 1\"\/><\/figure>\n<p>La campagne comprend \u00e9galement \u00ab\u00a0Le temps d\u2019une toast\u00a0\u00bb, la toute premi\u00e8re s\u00e9rie de contenus vid\u00e9os sous forme de talk-show matinal autour de ce th\u00e8me. Lors de chaque \u00e9pisode, l\u2019animateur et humoriste Mathieu Bouillon s\u2019entretient avec un(e) invit\u00e9(e), notamment Kim\u00a0St-Pierre, S\u0153ur Ang\u00e8le, Claude B\u00e9gin, Richardson Z\u00e9phir et Hubert Cormier, docteur en nutrition et porte-parole de Bon Matin. L\u2019int\u00e9gralit\u00e9 du contenu est accessible sur la page<em> <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/avousdetrancher.com\/letempsdunetoast\" target=\"_blank\"><em>\u00c0 vous de trancher<\/em><\/a> et certaines vid\u00e9os peuvent \u00eatre visionn\u00e9es sur la plateforme Mordu de Radio-Canada.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le temps d&#039;une toast \u2013 Soeur Ang\u00e8le\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bnJlTv8nsEA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le temps d&#039;une toast \u2013 Kim St-Pierre\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/IUqXnVdPT6A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Nous pla\u00e7ons le bien-\u00eatre au c\u0153ur de notre approche, c\u2019est pourquoi il est essentiel pour nous de permettre aux consommateurs et consommatrices de savoir diff\u00e9rencier chaque produit et de comprendre lequel s\u2019accorde le mieux avec leur style de vie. Pour cette premi\u00e8re\u00a0 collaboration, Cossette a parfaitement su relever le d\u00e9fi en proposant de l\u2019originalit\u00e9 et du divertissement tout en s\u2019assurant que notre message r\u00e9sonne aupr\u00e8s des diff\u00e9rents profils de personne\u00a0\u00bb, d\u00e9clare Marie-Pier Faucher, gestionnaire du marketing chez Bon Matin.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le temps d&#039;une toast \u2013 Richardson Z\u00e9phir\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/N_6jNM4nXvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le temps d&#039;une toast \u2013 Hubert Cormier 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/MokElVq0Ios?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Une campagne qui instruit et divertit, un talk-show qui parle de pain et qui dure le temps d\u2019une toast; on a cr\u00e9\u00e9 avec Bon Matin quelque chose de sympathique, compl\u00e8tement diff\u00e9rent de ce qui se fait dans la cat\u00e9gorie et que les consommateurs et consommatrices vont adorer se mettre sous la dent\u00a0\u00bb, explique Jo\u00ebl Letarte, directeur de cr\u00e9ation adjoint chez Cossette.\u00a0<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BM_2023_Spring_Superpanneaux-285870-1024x576.jpg\" alt=\"\" class=\"wp-image-98905\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BM_2023_Spring_Superpanneaux-285870-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BM_2023_Spring_Superpanneaux-285870-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BM_2023_Spring_Superpanneaux-285870-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BM_2023_Spring_Superpanneaux-285870-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BM_2023_Spring_Superpanneaux-285870-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le temps d&#039;une toast \u2013 Claude B\u00e9gin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/T6hSflJJZ4U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Annonceur\u00a0:\u00a0Grupo Bimbo \u2013 Bon Matin<\/li>\n<li>Agence\u00a0: Cossette<\/li>\n<li>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Jo\u00ebl Letarte, Guillaume St-Hilaire, \u00c9l\u00e9onore Hurtubise, Edith\u00a0Landry-Michaud, Camille L\u00e9vesque, David Th\u00e9roux<\/li>\n<li>Strat\u00e9gie : Michel-Alex Lessard, Jean-Xavier Wilhelmy, J\u00e9r\u00e9my Brisson-Tessier, Farah Chaou<\/li>\n<li>Produit : Sophie Couvrette, Rachel Demers, \u00c9lyane Jourdenais-Lemaire<\/li>\n<li>Production d\u2019agence (Septi\u00e8me) : Vicki Gagnon<\/li>\n<li>Production imprim\u00e9e \/ num\u00e9rique : Septi\u00e8me<\/li>\n<li>Agence m\u00e9dia\u00a0: Starcom \u2013 Roxane Guibert, Val\u00e9rie Jolivet<\/li>\n<li>Agence relations publiques : Capital-Image \u2013 Julie Deschambault, Sabrina S\u00e9vigny<\/li>\n<li>Maison de production : Gorditos<\/li>\n<li>R\u00e9alisation : Dave B\u00e9lisle<\/li>\n<li>Postproduction visuelle : SHED Inc.<\/li>\n<li>Son : Circonflex\u00a0<\/li>\n<li>Cr\u00e9ation et production du micro site : Laurane Tabouret, Fannie Desch\u00eanes, Camille Bros, C\u00e9dric Marcelly<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98901\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-a-vous-de-trancher-de-bon-matin\/\"  data-item_title=\"Cossette signe la campagne &quot;\u00c0 vous de trancher&quot; de Bon Matin\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-1024x576.jpg\"  data-item_date=\"2023-04-14T04:45:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La grande diversit\u00e9 des pains de grains propos\u00e9s aujourd\u2019hui sur le march\u00e9 peut semer la confusion aupr\u00e8s des client(e)s. Avec cette nouvelle campagne, Cossette et Bon Matin souhaitent d\u00e9mystifier cet univers et accompagner les consommateur(-trice)s pour les aider \u00e0 mieux comprendre les bienfaits de chaque produit. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98901\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-a-vous-de-trancher-de-bon-matin\/\"  data-item_title=\"Cossette signe la campagne &quot;\u00c0 vous de trancher&quot; de Bon Matin\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/stories_PR_BM-285873-1024x576.jpg\"  data-item_date=\"2023-04-14T04:45:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":98904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98901"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=98901"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98901\/revisions"}],"predecessor-version":[{"id":98906,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/98901\/revisions\/98906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/98904"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=98901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=98901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=98901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}