{"id":98936,"date":"2023-04-19T16:28:56","date_gmt":"2023-04-19T20:28:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98936"},"modified":"2023-04-19T16:29:01","modified_gmt":"2023-04-19T20:29:01","slug":"wink-strategies-concoit-le-nouveau-site-des-petits-freres","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/wink-strategies-concoit-le-nouveau-site-des-petits-freres\/","title":{"rendered":"Wink Strat\u00e9gies con\u00e7oit le nouveau site des Petits Fr\u00e8res"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"558\" height=\"299\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/wink.png\" alt=\"\" class=\"wp-image-98941\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/wink.png 558w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/wink-300x161.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/figure>\n<p>19 avril 2023<\/p>\n<p><strong>Apr\u00e8s plus d\u2019une ann\u00e9e de travail et de collaboration avec l\u2019agence Wink Strat\u00e9gies, Les Petits Fr\u00e8res lancent, ce mercredi 19 avril, leur nouveau site web.<\/strong><\/p>\n<p>Les Petits Fr\u00e8res est un organisme qu\u00e9b\u00e9cois, qui appartient \u00e0 la f\u00e9d\u00e9ration internationale des Petits Fr\u00e8res des Pauvres, dont la mission principale est d\u2019accompagner les personnes a\u00een\u00e9es isol\u00e9es et de lutter contre leur isolement en cr\u00e9ant autour d\u2019elles une famille aimante et des liens durables, notamment gr\u00e2ce \u00e0 l\u2019engagement des b\u00e9n\u00e9voles. Avec le vieillissement progressif de la population, leurs actions n\u2019ont jamais \u00e9t\u00e9 autant n\u00e9cessaires. Les Petits Fr\u00e8res assurent une pr\u00e9sence rassurante et bienveillante aupr\u00e8s des a\u00een\u00e9s afin d\u2019illuminer leurs journ\u00e9es jusqu\u2019\u00e0 la fin de leur vie.<\/p>\n<p><strong>Un nouveau site web plus en accord avec leurs valeurs<\/strong><\/p>\n<p>Avec ce nouveau site web, Les Petits Fr\u00e8res d\u00e9clinent leur nouvelle image de marque, d\u00e9voil\u00e9e \u00e0 l\u2019automne 2022 pour leur 60e anniversaire. Celle-ci se veut plus en accord avec les valeurs de l\u2019organisme : la dignit\u00e9, l\u2019engagement et la bienveillance. <\/p>\n<p>Plus moderne et plus accessible, l\u2019objectif premier de cette refonte \u00e9tait de faciliter l\u2019utilisation du site web pour les \u00e9quipes \u00e0 l\u2019interne et les \u00e9quipes r\u00e9gionales, mais \u00e9galement pour les Grand.e.s Ami.e.s et les b\u00e9n\u00e9voles. Pour cela, la typographie et le graphisme ont \u00e9t\u00e9 enti\u00e8rement modifi\u00e9s. Les pages du site web ont \u00e9t\u00e9 pens\u00e9es par les designers et d\u00e9veloppeurs de Wink Strat\u00e9gies pour r\u00e9pondre \u00e0 des objectifs d&rsquo;accessibilit\u00e9. Le parcours utilisateur a aussi \u00e9t\u00e9 optimis\u00e9 et l\u2019ensemble du site web a \u00e9t\u00e9 con\u00e7u de fa\u00e7on r\u00e9active.<\/p>\n<p>Ce site est le fruit d\u2019une belle collaboration et d\u2019un long travail, men\u00e9 conjointement entre Wink Strat\u00e9gies et Marie-Claude Murray, directrice communication marketing et relations publiques ainsi que Romane Commenges, charg\u00e9e de projets communication chez les Petits Fr\u00e8res.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes tr\u00e8s heureux et fiers de cette belle collaboration entre Wink Strategies et les Petits Fr\u00e8res. Nous leur souhaitons beaucoup de succ\u00e8s dans cette prochaine \u00e9tape num\u00e9rique et dans la suite de leurs projets.\u201d salue Catherine McArdle, directrice de l\u2019agence \u00e0 Montr\u00e9al.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98936\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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l\u2019agence Wink Strat\u00e9gies, Les Petits Fr\u00e8res lancent, ce mercredi 19 avril, leur nouveau site web.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98936\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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