{"id":98993,"date":"2023-04-24T09:04:31","date_gmt":"2023-04-24T13:04:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=98993"},"modified":"2023-04-24T09:04:34","modified_gmt":"2023-04-24T13:04:34","slug":"les-producteurs-de-lait-du-quebec-et-lg2-vantent-les-merites-des-laits-enrichis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-producteurs-de-lait-du-quebec-et-lg2-vantent-les-merites-des-laits-enrichis\/","title":{"rendered":"Les Producteurs de lait du Qu\u00e9bec et LG2 vantent les m\u00e9rites des laits enrichis"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/EnTete_LaitExtra-1024x512.png\" alt=\"\" class=\"wp-image-98994\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/EnTete_LaitExtra-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/EnTete_LaitExtra-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/EnTete_LaitExtra-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/EnTete_LaitExtra-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/EnTete_LaitExtra-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23 avril 2023<\/p>\n<p><strong>Alors que <a rel=\"noreferrer noopener\" href=\"https:\/\/www.newswire.ca\/news-releases\/2022-best-new-product-awards-reveals-health-well-being-and-better-for-you-foods-are-top-of-mind-with-canadians-838824416.html\" target=\"_blank\">deux Canadiens sur trois d\u00e9clarent rechercher de nouveaux produits qui leur faciliteront la vie<\/a>, Les Producteurs de lait du Qu\u00e9bec (PLQ), en collaboration avec LG2, d\u00e9voilent \u00e0 compter du 23 avril une campagne vantant les m\u00e9rites des laits enrichis, une offre ultrafiltr\u00e9e \u00e0 teneur tr\u00e8s \u00e9lev\u00e9e en prot\u00e9ines.<\/strong><\/p>\n<p>D\u00e9ploy\u00e9e \u00e0 la t\u00e9l\u00e9vision, en ligne et en affichage, l\u2019offensive se d\u00e9cline aussi en imprim\u00e9, en contenu La Presse + et sur le site web de la Famille du lait. Des alliances de commandite compl\u00e8tent l\u2019\u00e9lan avec la s\u00e9rie t\u00e9l\u00e9 Survivor Qu\u00e9bec ainsi que diverses opportunit\u00e9s de la FADOQ (F\u00e9d\u00e9ration de l\u2019\u00c2ge d\u2019Or du Qu\u00e9bec).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lait Extra 2023 - Rapport Annuel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zW_hxxFkiZQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lait Extra 2023 - \u00c9ducatrice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0ptuvRzV7cw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Constamment \u00e0 l\u2019\u00e9coute des consommateurs, les 10 040 productrices et producteurs d\u2019ici mettent en lumi\u00e8re les produits innovants de l\u2019offre Lait Extra, en partenariat avec les transformateurs laitiers. Quatre produits sp\u00e9cifiques tiennent la vedette : Natrel, Lactancia, Joyya et Fairlife. Les statistiques sont sans \u00e9quivoque : l\u2019int\u00e9r\u00eat pour les laits enrichis de prot\u00e9ines s\u2019accro\u00eet rapidement au Qu\u00e9bec, comme en t\u00e9moigne la hausse de 179 % des ventes de lait de ce groupe en 2021&Prime;, indique Julie G\u00e9linas, directrice marketing, PLQ.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Mise+en+contexte_Pres_Creation_Lait_Extra-287422.gif\" alt=\"Lait extra grif\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>La cr\u00e9ation de la cat\u00e9gorie Lait Extra c\u00e9l\u00e8bre le d\u00e9veloppement de nouveaux produits laitiers \u00e0 valeur ajout\u00e9e. En regroupant les quatre produits, la marque g\u00e9n\u00e9rique propose une ombrelle strat\u00e9gique aux consommateurs d\u00e9sireux de rep\u00e9rer ais\u00e9ment les produits au lieu de vente, \u00bb ajoute Philippe Goudreault, directeur, Strat\u00e9gie, LG2<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/PLQ_Lait-Extra-AffichageNum_1-287425.jpg\" alt=\"affiche 1\"\/><\/figure>\n<p>Pour l\u2019occasion, le porte-parole PLQ, Laurent Duvernay-Tardif louange cet alli\u00e9 lorsqu\u2019un extra carburant<br \/>s\u2019av\u00e8re b\u00e9n\u00e9fique aux rendements exigeants de certains d\u00e9fis quotidiens ou sportifs. Contenant jusqu\u2019\u00e0 18<br \/>grammes de prot\u00e9ines par portion de 250 ml, le lait Extra constitue un choix avis\u00e9 pour favoriser la sati\u00e9t\u00e9. Qui<br \/>plus est, ce produit innovant repr\u00e9sente \u00e9galement une excellente option pour les personnes dont les besoins<br \/>nutritifs s\u2019accentuent avec l\u2019\u00e2ge.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/PLQ_Lait-Extra-AffichageNum_2-287428.jpg\" alt=\"affiche 2\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/PLQ_Lait-Extra_AffichageNum_3-287431.jpg\" alt=\"affiche 3\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Mise+en+contexte_Lumiquais_Lait+Extra-287437.png\" alt=\"contexte 1\"\/><\/figure>\n<p><strong>Cr\u00e9dits:<\/strong><br \/>Client : Les Producteurs de lait du Qu\u00e9bec \u2013 Julie G\u00e9linas, Sara Bujold<br \/>Cr\u00e9ation : Marilou Aubin, Fran\u00e7ois Sauv\u00e9, Vanessa Harbec, Luc Dup\u00e9r\u00e9, Patrick Rochon, \u00c9tienne Goulet, Jean Landry, Catherine Lagac\u00e9, Catherine Barrette, Marianne Renaud, Laurent V\u00e9n\u00e9rosy, Mika Carbonneau, Marc-Andr\u00e9 Towner<br \/>Strat\u00e9gie et donn\u00e9es et performance : Sophie-Annick Vall\u00e9e, Philippe Goudreault, Guillaume Dub\u00e9, Fran\u00e7is Mantha, Allyson Dimino, Mariam Temam<br \/>Conseil : Marie-Christine Cayer, \u00c9milie Masse, Judith Dupuis, Julianne Guilbault, Andr\u00e9a Fortin, Maude Boulanger, Anne-Sophie Forget, Catherine Roy<br \/>Production imprim\u00e9e et\/ou num\u00e9rique : Julie Martin, M\u00e9lissa Brisson, Sylvie T\u00e9treault, Laurianne Benoit, Romain Prache, Dave-Enrick Proulx, R\u00e9mi Clermont, Marc-Antoine Leclerc<br \/>Production d\u2019agence : St\u00e9phanie Gagn\u00e9<br \/>Partenaires : Cin\u00e9lande, Post 430, Circonflex, Touch\u00e9!, TACT<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98993\"  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\u00e0 teneur tr\u00e8s \u00e9lev\u00e9e en prot\u00e9ines.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_98993\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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