{"id":99025,"date":"2023-04-27T12:02:41","date_gmt":"2023-04-27T16:02:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99025"},"modified":"2023-04-27T12:02:43","modified_gmt":"2023-04-27T16:02:43","slug":"les-producteurs-de-cidre-du-quebec-font-confiance-a-bob","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-producteurs-de-cidre-du-quebec-font-confiance-a-bob\/","title":{"rendered":"Les producteurs de cidre du Qu\u00e9bec font confiance \u00e0 Bob"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BOBC-23-565_MS_Bob_X_CDQ_1920X1080_V1-1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-99028\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BOBC-23-565_MS_Bob_X_CDQ_1920X1080_V1-1-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BOBC-23-565_MS_Bob_X_CDQ_1920X1080_V1-1-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BOBC-23-565_MS_Bob_X_CDQ_1920X1080_V1-1-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BOBC-23-565_MS_Bob_X_CDQ_1920X1080_V1-1-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/04\/BOBC-23-565_MS_Bob_X_CDQ_1920X1080_V1-1-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>24 Avril 2023<\/p>\n<p><strong>L\u2019agence accompagne les Producteurs de cidre du Qu\u00e9bec dans le d\u00e9veloppement et l\u2019ex\u00e9cution de leur partenariat avec Metro en vue de la Semaine du cidre, qui aura lieu du 4 au 14\u00a0mai prochain.<\/strong><\/p>\n<p>Dans le cadre de ce mandat obtenu conjointement avec l\u2019\u00e9quipe de Oui l\u2019agence, qui se chargera de la portion du marketing d\u2019influence et de la strat\u00e9gie m\u00e9dia sur les plateformes sociales, Bob sera responsable du volet shopper marketing.<\/p>\n<p>L\u2019objectif est de promouvoir l\u2019activit\u00e9 de l\u2019association directement aupr\u00e8s des consommateurs et de faire en sorte que le cidre occupe une place de choix parmi les pr\u00e9f\u00e9rences de consommation de la client\u00e8le qu\u00e9b\u00e9coise \u00e0 l\u2019arriv\u00e9e des beaux jours. Une attention particuli\u00e8re sera port\u00e9e \u00e0 la mise en valeur de la qualit\u00e9 sup\u00e9rieure du produit.<\/p>\n<p>La Semaine du cidre vise \u00e0 encourager les amateurs \u00e0 poursuivre leurs d\u00e9couvertes et \u00e0 int\u00e9grer le cidre du Qu\u00e9bec dans diverses occasions de consommation, aussi bien \u00e0 l\u2019ext\u00e9rieur qu\u2019\u00e0 la maison. <\/p>\n<p>Une campagne de d\u00e9gustation aura notamment lieu le 5\u00a0mai dans 10\u00a0march\u00e9s Metro de la grande r\u00e9gion de Montr\u00e9al, un concours prendra vie sur les plateformes sociales de cette m\u00eame enseigne et des partenariats de contenu seront activ\u00e9s avec K pour Katrine et Folks and Forks.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99025\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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