{"id":99177,"date":"2023-05-10T07:14:14","date_gmt":"2023-05-10T11:14:14","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99177"},"modified":"2023-05-10T07:14:17","modified_gmt":"2023-05-10T11:14:17","slug":"tramway-quebec-fait-confiance-a-hamak-pour-la-creation-de-sa-strategie-numerique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tramway-quebec-fait-confiance-a-hamak-pour-la-creation-de-sa-strategie-numerique\/","title":{"rendered":"Tramway Qu\u00e9bec fait confiance \u00e0 Hamak pour la cr\u00e9ation de sa strat\u00e9gie num\u00e9rique"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-1024x576.png\" alt=\"\" class=\"wp-image-99178\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-1536x864.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 mai 2023<\/p>\n<p><strong>L\u2019agence de marketing num\u00e9rique Hamak d\u00e9croche le mandat de Tramway Qu\u00e9bec au terme d\u2019un processus d\u2019appel d\u2019offres public. Hamak a pour mission de d\u00e9ployer une strat\u00e9gie num\u00e9rique multicanale ax\u00e9e sur la performance m\u00e9dia pour maximiser la visibilit\u00e9 en ligne du projet de tramway \u00e0 Qu\u00e9bec. <\/strong><\/p>\n<p>Les diff\u00e9rentes campagnes que pr\u00e9voient de mettre en place les experts de l\u2019agence visent ainsi \u00e0 valoriser les avantages et b\u00e9n\u00e9fices attendus de ce nouveau moyen de transport pour la ville de Qu\u00e9bec.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On est vraiment heureux de pouvoir contribuer \u00e0 la r\u00e9ussite et au rayonnement de ce projet innovant pour la ville de Qu\u00e9bec \u00bb indique Arnaud Boyer, strat\u00e8ge m\u00e9dia num\u00e9rique<\/p>\n<\/blockquote>\n<p>La strat\u00e9gie comprend trois volets que sont la publicit\u00e9 sociale, le r\u00e9f\u00e9rencement payant et la programmatique afin d\u2019atteindre les diff\u00e9rents segments qui composent l\u2019audience cible et de maximiser la visibilit\u00e9 des campagnes successives. L&rsquo;implication de l&rsquo;agence au niveau du r\u00e9f\u00e9rencement naturel permettra \u00e9galement de s\u2019assurer de demeurer la source d\u2019information dominante dans les r\u00e9sultats de recherche. Les campagnes visent en effet \u00e0 offrir aux habitants de la capitale nationale de l\u2019information pertinente, transparente et de qualit\u00e9 pour les informer sur le projet et ses avanc\u00e9es.<\/p>\n<p>Enfin, Hamak se positionne aussi au niveau du service-conseil cr\u00e9atif pour accompagner le projet dans la dur\u00e9e et piloter les grandes d\u00e9cisions strat\u00e9giques dans tout ce qui a trait au volet de la cr\u00e9ation num\u00e9rique. L\u2019agence se dit tr\u00e8s fi\u00e8re de cette belle collaboration qui s\u2019annonce et de s\u2019impliquer au c\u0153ur d\u2019un projet durable et citoyen.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99177\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tramway-quebec-fait-confiance-a-hamak-pour-la-creation-de-sa-strategie-numerique\/\"  data-item_title=\"Tramway Qu\u00e9bec fait confiance \u00e0 Hamak pour la cr\u00e9ation de sa strat\u00e9gie num\u00e9rique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-1024x576.png\"  data-item_date=\"2023-05-10T07:14:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agence de marketing num\u00e9rique Hamak d\u00e9croche le mandat de Tramway Qu\u00e9bec au terme d\u2019un processus d\u2019appel d\u2019offres public. Hamak a pour mission de d\u00e9ployer une strat\u00e9gie num\u00e9rique multicanale ax\u00e9e sur la performance m\u00e9dia pour maximiser la visibilit\u00e9 en ligne du projet de tramway \u00e0 Qu\u00e9bec. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99177\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tramway-quebec-fait-confiance-a-hamak-pour-la-creation-de-sa-strategie-numerique\/\"  data-item_title=\"Tramway Qu\u00e9bec fait confiance \u00e0 Hamak pour la cr\u00e9ation de sa strat\u00e9gie num\u00e9rique\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/CP-Tramway-Que\u0301bec-confie-la-cre\u0301ation-de-sa-strate\u0301gie-nume\u0301rique-a\u0300-Hamak-_-visuel-1024x576.png\"  data-item_date=\"2023-05-10T07:14:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":99178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[716,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99177"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=99177"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99177\/revisions"}],"predecessor-version":[{"id":99179,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99177\/revisions\/99179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/99178"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=99177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=99177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=99177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}