{"id":99180,"date":"2023-05-11T03:15:00","date_gmt":"2023-05-11T07:15:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99180"},"modified":"2023-05-11T05:45:52","modified_gmt":"2023-05-11T09:45:52","slug":"les-quebecois-vont-depenser-364-cette-annee-pour-la-fete-des-meres","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-quebecois-vont-depenser-364-cette-annee-pour-la-fete-des-meres\/","title":{"rendered":"Les Qu\u00e9b\u00e9cois vont d\u00e9penser 364 $ cette ann\u00e9e pour la f\u00eate des M\u00e8res"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"634\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-1024x634.jpg\" alt=\"\" class=\"wp-image-99206\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-1024x634.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-300x186.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-768x476.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-1536x952.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-2048x1269.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 mai 2023<\/p>\n<p><strong>Selon le <a href=\"https:\/\/www.cqcd.org\/centre-de-ressources\/etudes-et-sondages-cqcd\/barometre-cqcd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barom\u00e8tre du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/a> (CQCD), un sondage aupr\u00e8s des consommateurs qu\u00e9b\u00e9cois publi\u00e9 par le CQCD, en collaboration avec la firme ORAMA Marketing, les d\u00e9penses moyennes pour c\u00e9l\u00e9brer la f\u00eate des M\u00e8res sont en hausse de 74 $ comparativement \u00e0 2022.<\/strong><\/p>\n<p>En pr\u00e9paration au 14 mai prochain, ce sont plus de quatre Qu\u00e9b\u00e9cois sur dix (43 %) qui pr\u00e9voient effectuer des achats, une augmentation de 8 % par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. Si la majorit\u00e9 des consommateurs (59 %) pr\u00e9voient de d\u00e9penser le m\u00eame montant en cadeaux qu\u2019\u00e0 l\u2019habitude, 17 % d\u2019entre eux pr\u00e9voient d\u00e9penser davantage.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"508\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-2-1024x508.jpeg\" alt=\"\" class=\"wp-image-99183\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-2-1024x508.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-2-300x149.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-2-768x381.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-2-1536x762.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-2.jpeg 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Une excellente nouvelle pour nos commer\u00e7ants : un tiers des consommateurs priorisera les d\u00e9taillants locaux (32 %), les banni\u00e8res qu\u00e9b\u00e9coises (29 %) et\/ou les produits fabriqu\u00e9s au Qu\u00e9bec (29 %). Plusieurs pr\u00e9voient d\u2019ailleurs favoriser le site Panier Bleu pour leurs achats (20 %), ce qui repr\u00e9sente une hausse de 6 % par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>Les cadeaux les plus pris\u00e9s seront : <\/p>\n<ul>\n<li>les fleurs (23 %),<\/li>\n<li>les cartes-cadeaux (15 %),<\/li>\n<li>les boissons et alcools (13 %) <\/li>\n<li>et les parfums et produits de beaut\u00e9 (11 %)<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"477\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-3-1024x477.jpeg\" alt=\"\" class=\"wp-image-99184\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-3-1024x477.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-3-300x140.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-3-768x357.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-3-1536x715.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-3.jpeg 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>L\u2019ensemble de ceux-ci devraient \u00eatre principalement achet\u00e9s en magasin (85 %) plut\u00f4t qu\u2019en ligne.<\/p>\n<p><strong>Un indice toujours pessimiste, mais en hausse<\/strong><\/p>\n<p>Si l\u2019indice de confiance \u00e9conomique des consommateurs demeure pessimiste (83,7), il a tout de m\u00eame remont\u00e9 l\u00e9g\u00e8rement de 1,4 point. Malgr\u00e9 ce pessimisme, 31 % des consommateurs ont l\u2019intention de faire un achat important au cours des trois prochains mois. On parle principalement d\u2019\u00e9lectrom\u00e9nagers (38 %), d\u2019une voiture ou moto (34 %), de meubles (34 %) ou d\u2019une maison (12 %).<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1024x493.jpeg\" alt=\"\" class=\"wp-image-99181\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1024x493.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-300x144.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-768x369.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1536x739.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image.jpeg 1576w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"502\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1-1024x502.jpeg\" alt=\"\" class=\"wp-image-99182\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1-1024x502.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1-300x147.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1-768x376.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1-1536x752.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/image-1.jpeg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Stabilit\u00e9 pour l\u2019achat en ligne et l\u2019achat local<\/strong><\/p>\n<p>Un Qu\u00e9b\u00e9cois interrog\u00e9 sur deux (53 %) a fait au moins un achat sur Internet dans le dernier mois, une proportion semblable \u00e0 juin 2022. Aussi, 42 % des consommateurs ont tendance \u00e0 privil\u00e9gier l\u2019achat local, un r\u00e9sultat similaire \u00e0 celui de mars 2021; les principaux freins \u00e0 celui-ci demeurant la disponibilit\u00e9 (34 %) et le prix (59 %).<\/p>\n<hr class=\"wp-block-separator\"\/>\n<p><em>M\u00e9thodologie :<\/em><\/p>\n<p><em>Le CQCD est une association repr\u00e9sentant la grande majorit\u00e9 des entreprises du commerce de d\u00e9tail et de la distribution au Qu\u00e9bec. L&rsquo;enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e en ligne par ORAMA marketing, en fran\u00e7ais et en anglais, du 4 au 10 avril 2023 aupr\u00e8s de 1019 Qu\u00e9b\u00e9cois de 18 ans et plus.<\/em><\/p>\n<hr class=\"wp-block-separator\"\/>\n<p><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-une-strategie-e-commerce\/42\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/images\/entete.jpg\" alt=\"Formations en Commerce \u00e9lectronique - En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-une-strategie-e-commerce\/42\" target=\"_blank\">Formations en Commerce \u00e9lectronique &#8211; En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/batir-une-strategie-e-commerce\/42\" target=\"_blank\"><\/p>\n<p>Formations en marketing, communication, num\u00e9rique, digital, r\u00e9seaux sociaux. Classes virtuelles (webinaires interactifs \u00e0 distance), en salle ou en entreprise. Montr\u00e9al et partout au Qu\u00e9bec.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/ameliorer-lexperience-client-en-exploitant-ses-donnees-transactionnelles\/71\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/images\/entete.jpg\" alt=\"Formations en Marketing \/ Num\u00e9rique - En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/ameliorer-lexperience-client-en-exploitant-ses-donnees-transactionnelles\/71\" target=\"_blank\">Formations en Marketing \/ Num\u00e9rique &#8211; En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/ameliorer-lexperience-client-en-exploitant-ses-donnees-transactionnelles\/71\" target=\"_blank\"><\/p>\n<p>Formations en marketing, communication, num\u00e9rique, digital, r\u00e9seaux sociaux. Classes virtuelles (webinaires interactifs \u00e0 distance), en salle ou en entreprise. Montr\u00e9al et partout au Qu\u00e9bec.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99180\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-quebecois-vont-depenser-364-cette-annee-pour-la-fete-des-meres\/\"  data-item_title=\"Les Qu\u00e9b\u00e9cois vont d\u00e9penser 364 $ cette ann\u00e9e pour la f\u00eate des M\u00e8res\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-1024x634.jpg\"  data-item_date=\"2023-05-11T03:15:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon le Barom\u00e8tre du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD), un sondage aupr\u00e8s des consommateurs qu\u00e9b\u00e9cois publi\u00e9 par le CQCD, en collaboration avec la firme ORAMA Marketing, les d\u00e9penses moyennes pour c\u00e9l\u00e9brer la f\u00eate des M\u00e8res cette ann\u00e9e s\u2019\u00e9l\u00e8veraient \u00e0 364 $, une hausse de 74 $ comparativement \u00e0 2022.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99180\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-quebecois-vont-depenser-364-cette-annee-pour-la-fete-des-meres\/\"  data-item_title=\"Les Qu\u00e9b\u00e9cois vont d\u00e9penser 364 $ cette ann\u00e9e pour la f\u00eate des M\u00e8res\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/05\/fleur-1024x634.jpg\"  data-item_date=\"2023-05-11T03:15:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":99206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,3],"tags":[755,747,1487,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99180"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=99180"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99180\/revisions"}],"predecessor-version":[{"id":99208,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99180\/revisions\/99208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/99206"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=99180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=99180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=99180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}