{"id":99612,"date":"2023-06-05T12:07:00","date_gmt":"2023-06-05T16:07:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99612"},"modified":"2023-06-07T12:09:07","modified_gmt":"2023-06-07T16:09:07","slug":"fraise-dhiver-choisit-bob","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/fraise-dhiver-choisit-bob\/","title":{"rendered":"Fraise d\u2019hiver choisit Bob"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-1024x576.jpg\" alt=\"\" class=\"wp-image-99613\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 juin 2023<\/p>\n<p><strong>L\u2019agence va accompagner Fraise d\u2019hiver dans le positionnement et le d\u00e9veloppement de sa marque, et ce, pour les trois prochaines ann\u00e9es. D\u00e8s le d\u00e9but de l\u2019automne, Fraise d&rsquo;hiver fera une entr\u00e9e remarqu\u00e9e sur le march\u00e9, alors que tous les IGA du Qu\u00e9bec offriront \u00e0 leurs clients une fraise d\u00e9licieusement d\u2019ici et cultiv\u00e9e sans pesticides chimiques.<\/strong><\/p>\n<p>Dans le cadre de cette collaboration, Bob aura pour mission d\u2019apporter toute son expertise en strat\u00e9gie et en shopper marketing, notamment en ayant pour objectif de positionner Fraise d\u2019hiver comme la meilleure alternative aux fraises d\u2019importation, d\u2019octobre \u00e0 juin.\u00a0<\/p>\n<p>Un beau d\u00e9fi qui attend Bob, permettant aussi de mettre de l\u2019avant l\u2019\u00e9conomie locale qu\u00e9b\u00e9coise et de cultiver la fiert\u00e9 pour le fruit d\u2019une innovation mara\u00eech\u00e8re d\u2019ici, gr\u00e2ce au proc\u00e9d\u00e9 d\u2019agriculture verticale de Fraise d\u2019hiver.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99612\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/fraise-dhiver-choisit-bob\/\"  data-item_title=\"Fraise d\u2019hiver choisit Bob\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-1024x576.jpg\"  data-item_date=\"2023-06-05T12:07:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agence va accompagner Fraise d\u2019hiver dans le positionnement et le d\u00e9veloppement de sa marque, et ce, pour les trois prochaines ann\u00e9es. D\u00e8s le d\u00e9but de l\u2019automne, Fraise d&rsquo;hiver fera une entr\u00e9e remarqu\u00e9e sur le march\u00e9, alors que tous les IGA du Qu\u00e9bec offriront \u00e0 leurs clients une fraise d\u00e9licieusement d\u2019ici et cultiv\u00e9e sans pesticides chimiques.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99612\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/fraise-dhiver-choisit-bob\/\"  data-item_title=\"Fraise d\u2019hiver choisit Bob\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Bob_X_FraisesHiver_1920X1080-1-1024x576.jpg\"  data-item_date=\"2023-06-05T12:07:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":99613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99612"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=99612"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99612\/revisions"}],"predecessor-version":[{"id":99614,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99612\/revisions\/99614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/99613"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=99612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=99612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=99612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}