{"id":99750,"date":"2023-06-16T04:37:38","date_gmt":"2023-06-16T08:37:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99750"},"modified":"2023-06-16T04:37:41","modified_gmt":"2023-06-16T08:37:41","slug":"hema-quebec-fait-confiance-a-sid-lee-et-tam-tamtbwa","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hema-quebec-fait-confiance-a-sid-lee-et-tam-tamtbwa\/","title":{"rendered":"H\u00e9ma-Qu\u00e9bec fait confiance \u00e0 Sid Lee et Tam-Tam\\TBWA"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"256\" height=\"130\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/unnamed-2020-04-06T054715.372.jpg\" alt=\"\" class=\"wp-image-99751\"\/><\/figure>\n<\/div>\n<p>15 juin 2023<\/p>\n<p><strong>H\u00e9ma-Qu\u00e9bec s\u2019allie avec Sid Lee pour d\u00e9velopper les campagnes publicitaires des trois prochaines ann\u00e9es, y compris les c\u00e9l\u00e9brations de son 25e anniversaire cet automne. L\u2019agence Tam-Tam\\TBWA compl\u00e8te ce partenariat cr\u00e9atif en soutenant la strat\u00e9gie et la planification m\u00e9dia. <\/strong><\/p>\n<p>Cette nouvelle collaboration vise \u00e0 stimuler les dons dans la province et \u00e0 sensibiliser le public aux diff\u00e9rents types de dons vitaux recueillis par l\u2019organisme, soit le sang, le plasma, le sang de cordon, les cellules souches, le lait maternel et les tissus humains. <\/p>\n<p>Malgr\u00e9 une participation g\u00e9n\u00e9reuse de pr\u00e8s de 150 000 Qu\u00e9b\u00e9cois et Qu\u00e9b\u00e9coises, seulement 3 % de la population adulte donne du sang.1 Ce sont notamment ces d\u00e9fis en collecte de dons qui poussent l\u2019organisme \u00e0 collaborer avec Sid Lee afin de repenser aux mani\u00e8res innovantes de communiquer aux jeunes adultes et de p\u00e9renniser la base de donneur.euse.s.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nos \u00e9quipes en collaboration avec nos partenaires r\u00e9ussissent \u00e0 maintenir un approvisionnement s\u00e9curitaire \u00e0 la population qu\u00e9b\u00e9coise, ann\u00e9e apr\u00e8s ann\u00e9e, souligne Genevi\u00e8ve LeBrun, Vice-pr\u00e9sidente Exp\u00e9rience client\u00e8le et intelligence d\u2019affaire chez H\u00e9ma-Qu\u00e9bec. Un nouveau chapitre s\u2019amorce pour H\u00e9ma-Qu\u00e9bec. Les agences Sid Lee et Tam-Tam\\TBWA seront nos partenaires de choix pour nous aider \u00e0 rehausser cet esprit de solidarit\u00e9 et de g\u00e9n\u00e9rosit\u00e9 qui habite notre province. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Nous croyons que la cr\u00e9ativit\u00e9 contribue au d\u00e9veloppement de solutions \u00e0 certains des grands enjeux soci\u00e9taux et c&rsquo;est une grande fiert\u00e9 pour notre \u00e9quipe de pouvoir mettre son \u00e9nergie cr\u00e9ative au service d\u2019une cause commune \u00e0 la soci\u00e9t\u00e9 qu\u00e9b\u00e9coise, a d\u00e9clar\u00e9 Claire Pouly, directrice de groupe, service-conseil chez Sid Lee. La contribution d\u2019H\u00e9ma-Qu\u00e9bec a un impact inestimable. Cette force dans notre r\u00e9seau de sant\u00e9 est une source d\u2019inspiration fertile pour pousser l\u2019innovation et soulever la mobilisation. \u00bb<\/p>\n<\/blockquote>\n<p>Les nouvelles campagnes issues de cette collaboration sortiront dans les prochains mois.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99750\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hema-quebec-fait-confiance-a-sid-lee-et-tam-tamtbwa\/\"  data-item_title=\"H\u00e9ma-Qu\u00e9bec fait confiance \u00e0 Sid Lee et Tam-Tam\\TBWA\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/unnamed-2020-04-06T054715.372.jpg\"  data-item_date=\"2023-06-16T04:37:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e9ma-Qu\u00e9bec s\u2019allie avec Sid Lee pour d\u00e9velopper les campagnes publicitaires des trois prochaines ann\u00e9es, y compris les c\u00e9l\u00e9brations de son 25e anniversaire cet automne. L\u2019agence Tam-Tam\\TBWA compl\u00e8te ce partenariat cr\u00e9atif en soutenant la strat\u00e9gie et la planification m\u00e9dia. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99750\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hema-quebec-fait-confiance-a-sid-lee-et-tam-tamtbwa\/\"  data-item_title=\"H\u00e9ma-Qu\u00e9bec fait confiance \u00e0 Sid Lee et Tam-Tam\\TBWA\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/unnamed-2020-04-06T054715.372.jpg\"  data-item_date=\"2023-06-16T04:37:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":99751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[243,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99750"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=99750"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99750\/revisions"}],"predecessor-version":[{"id":99752,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/99750\/revisions\/99752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/99751"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=99750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=99750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=99750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}