{"id":99766,"date":"2023-06-19T11:09:02","date_gmt":"2023-06-19T15:09:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99766"},"modified":"2023-06-19T11:09:07","modified_gmt":"2023-06-19T15:09:07","slug":"louis-philippe-mathieu-nomme-vice-president-strategie-numerique-et-technologie-de-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/louis-philippe-mathieu-nomme-vice-president-strategie-numerique-et-technologie-de-cossette\/","title":{"rendered":"Louis-Philippe Mathieu nomm\u00e9 vice-pr\u00e9sident, strat\u00e9gie num\u00e9rique et technologie de Cossette"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"819\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Louis_Philippe_Mathieu_1059-1024x819.jpg\" alt=\"\" class=\"wp-image-99767\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Louis_Philippe_Mathieu_1059-1024x819.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Louis_Philippe_Mathieu_1059-300x240.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Louis_Philippe_Mathieu_1059-768x614.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Louis_Philippe_Mathieu_1059-1536x1229.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/06\/Louis_Philippe_Mathieu_1059-2048x1638.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 juin 2023<\/p>\n<p><strong>Dans le cadre de ses nouvelles fonctions, Louis-Philippe Mathieu supervise les \u00e9quipes de strat\u00e9gie num\u00e9rique, de technologie marketing et de d\u00e9veloppement web, gr\u00e2ce \u00e0 la mise en place d\u2019une approche optimis\u00e9e et innovatrice regroupant ces trois disciplines. <\/strong><\/p>\n<p>Cumulant plus de 13 ans d\u2019exp\u00e9rience et d\u00e9tenant une connaissance approfondie de l\u2019industrie touristique, il a accompagn\u00e9 des clients tels que Tourisme Montr\u00e9al, Banque Nationale et Grupo Bimbo dans le d\u00e9veloppement de leur strat\u00e9gie num\u00e9rique.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Louis-Philippe se d\u00e9marque par sa r\u00e9flexion strat\u00e9gique, sa ma\u00eetrise des diff\u00e9rentes expertises num\u00e9riques, mais surtout par sa force d\u2019innovation et son adaptabilit\u00e9 face \u00e0 un secteur en constante \u00e9volution. C\u2019est un v\u00e9ritable agent de changement et nous sommes convaincu(e)s que sa vision va nous permettre d\u2019enrichir notre proposition de valeur\u00a0\u00bb, d\u00e9clare Jean-Hugo Filion, vice-pr\u00e9sident principal, affaires, chez Cossette.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Cossette, c\u2019est 50 ans de cr\u00e9ativit\u00e9 et d\u2019innovation. C\u2019est une v\u00e9ritable institution de la communication qu\u00e9b\u00e9coise et on veut rendre justice \u00e0 cette r\u00e9putation en num\u00e9rique. Notre objectif est de cr\u00e9er des exp\u00e9riences humaines o\u00f9 la technologie semble invisible, tout en y int\u00e9grant une approche m\u00ealant cr\u00e9ativit\u00e9 et science des donn\u00e9es, ce qui est assez audacieux dans ce domaine. Cette nouvelle orientation va nous permettre de proposer des solutions \u00e0 la fois pertinentes et adapt\u00e9es aux exigences du march\u00e9\u00a0\u00bb, explique Louis-Philippe Mathieu, vice-pr\u00e9sident, strat\u00e9gie num\u00e9rique et technologie, chez Cossette.\u00a0<\/p>\n<\/blockquote>\n<p>Dipl\u00f4m\u00e9 de l\u2019Universit\u00e9 Laval en administration des affaires et marketing et titulaire de deux ma\u00eetrises en gestion (M. Sc.)\u00a0\u2013 commerce \u00e9lectronique et intelligence des affaires\u00a0\u2013 de HEC Montr\u00e9al, Louis-Philippe s\u2019est sp\u00e9cialis\u00e9 dans le domaine num\u00e9rique. <\/p>\n<p>Il a d\u00e9velopp\u00e9 son expertise en strat\u00e9gie num\u00e9rique en intervenant sur des projets complexes qui combinent exp\u00e9rience de marque, gestion des donn\u00e9es et performance. Les connaissances et l\u2019exp\u00e9rience de Louis-Philippe sont vastes en mati\u00e8re de strat\u00e9gie num\u00e9rique et couvrent une vari\u00e9t\u00e9 de pratiques disciplinaires (affaires num\u00e9riques, analyse des profils de client\u00e8les, marketing relationnel, science des donn\u00e9es, analytique et performance, etc.), lui procurant une excellente vision d\u2019ensemble. Au cours de sa carri\u00e8re, Louis-Philippe a fourni des conseils en strat\u00e9gie web pour divers clients, tels que Cascades, Metro, Ivanho\u00e9 Cambridge, la SAQ et Vid\u00e9otron.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99766\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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