{"id":99971,"date":"2023-07-04T11:09:39","date_gmt":"2023-07-04T15:09:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=99971"},"modified":"2023-07-04T11:09:42","modified_gmt":"2023-07-04T15:09:42","slug":"le-groupe-rioux-fait-confiance-a-hula-hoop-pour-sa-nouvelle-identite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-groupe-rioux-fait-confiance-a-hula-hoop-pour-sa-nouvelle-identite\/","title":{"rendered":"Le Groupe Rioux fait confiance \u00e0 Hula Hoop pour sa nouvelle identit\u00e9"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR4-1024x585.jpg\" alt=\"\" class=\"wp-image-99973\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR4-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR4-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR4-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR4-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR4-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>4 juillet 2023<\/p>\n<p><strong>Fond\u00e9 en 1958, le Groupe Rioux est la soci\u00e9t\u00e9 m\u00e8re chapeautant un groupe d\u2019entreprises \u0153uvrant dans cinq secteurs d\u2019activit\u00e9s dans l\u2019Est-du-Canada, soit : la construction, le manufacturier, l\u2019immobilier, l\u2019h\u00f4tellerie et un milieu de vie pour a\u00een\u00e9s.<\/strong><\/p>\n<p>Suite \u00e0 l\u2019accompagnement de Hula Hoop dans le rebranding et l\u2019activation de leur marque h\u00f4teli\u00e8re Ri\u00f4tel, la soci\u00e9t\u00e9 a s\u00e9lectionn\u00e9 l\u2019agence pour \u00e9laborer sa strat\u00e9gie de marque et la cr\u00e9ation de la nouvelle image du holding, qui continue aujourd\u2019hui de prendre de l\u2019expansion.<\/p>\n<p>L\u2019objectif \u00e9tait de cr\u00e9er une identit\u00e9 capable d\u2019englober cinq secteurs d\u2019activit\u00e9s relativement diff\u00e9rents, sous un m\u00eame chapeau. En amont, il fallait donc \u00e9laborer une strat\u00e9gie claire qui allait guider notre cr\u00e9ation pour donner une uniformit\u00e9 solide et originale \u00bb, souligne Marc-Andr\u00e9 Dionne, Pr\u00e9sident et Chef des op\u00e9rations chez Hula Hoop Montr\u00e9al.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR13-1024x585.jpg\" alt=\"\" class=\"wp-image-99974\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR13-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR13-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR13-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR13-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR13-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>C\u2019est en se basant sur les valeurs de l\u2019entreprise gasp\u00e9sienne, leur histoire et leur expertise d\u2019affaires que l\u2019agence a pu d\u00e9finir une nouvelle identit\u00e9 au groupe.<\/p>\n<p>La signature : \u00ab Entrepreneurs et partenaires d\u2019excellence depuis 1958 \u00bb r\u00e9sume bien la direction choisie.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Apr\u00e8s plus de 65 ans d\u2019existence, le Groupe Bertrand-Rioux devient RIOUX et notre nouvelle image d\u00e9montre que l\u2019entreprise s\u2019est adapt\u00e9e \u00e0 son environnement et \u00e0 l\u2019\u00e9volution de ses domaines d\u2019activit\u00e9s. L\u2019exercice permettra du m\u00eame coup de positionner le groupe comme joueur important dans de nombreux secteurs \u00bb, pr\u00e9cise Charles- Alexandre Rioux, Directeur strat\u00e9gie et d\u00e9veloppement des affaires chez Groupe Rioux.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR20-1024x585.jpg\" alt=\"\" class=\"wp-image-99975\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR20-1024x585.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR20-300x171.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR20-768x439.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR20-1536x878.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/07\/HH_Rioux_VisuelsPR20-2048x1170.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Cr\u00e9dits:<\/p>\n<ul>\n<li>Clients : RIOUX<\/li>\n<li>Agence : Hula Hoop<\/li>\n<li>Direction conseil : Marc-Andr\u00e9 Dionne et Sarah Desjardins<\/li>\n<li>Direction artistique : M\u00e9lanie Poirier et Thierry Silvestri<\/li>\n<li>Conception r\u00e9daction : Gabriel Dagenais<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_99971\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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