{"id":79533,"date":"2020-11-02T12:40:12","date_gmt":"2020-11-02T17:40:12","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=79533"},"modified":"2021-01-08T15:00:02","modified_gmt":"2021-01-08T20:00:02","slug":"quels-sont-les-meilleurs-programmes-de-fidelisation-au-quebec-et-au-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/quels-sont-les-meilleurs-programmes-de-fidelisation-au-quebec-et-au-canada\/","title":{"rendered":"What are Quebec and Canada’s best loyalty programs?"},"content":{"rendered":"

R3 Marketing and Leger have revealed the results of the 4th edition of LoyauT : the most complete annual study on trends and performance of loyalty programs in Quebec and Canada.<\/strong><\/h3>\n

Back after two years, the LoyauT ranking presents the 10 best loyalty programs in Canada.<\/span><\/p>\n

The 10 best companies\u2019 ranking isn\u2019t surprising as it includes businesses with high-frequency visits. Yet, we note the arrival of Irving.<\/span><\/p>\n

Following its loyalty program\u2019s improvements, in Quebec and Ontario, Irving Rewards finds itself with the highest ranking, dethroning Starbucks, which held the position throughout 2017 and 2018. <\/span><\/p>\n

The Starbucks Rewards program still is among the leaders of the class, close to programs such as SAQ Inspire, metro&moi and PC Optimum.<\/span><\/p>\n

\"\"<\/p>\n

The pandemic’s impact<\/h3>\n

COVID-19 will have considerably impacted these loyalty programs, their usage and customers\u2019 behaviours. As a whole, loyalty programs have seen their LoyauT score decrease. On average, we see a 7.2 points, or 13% drop.<\/span><\/p>\n

Unsurprisingly, the programs that performed best this year were those in sectors said to be essentials : supermarkets, pharmacies, gas and speciality food service stores ( like SAQ).<\/span><\/p>\n

Their general LoyauT score and the one specific to behaviour indexes turn out to be less disturbed compared to other sectors. Fashion and beauty programs, for instance, have seen a 14.6 points drop on their behaviour index, compared to 2018.<\/span><\/p>\n

\u00ab While everyone was closed, essential businesses were still open and answering consumers\u2019 needs. It is hard to maintain a fashion or beauty program when shopping malls are closed \u00bb, Hans Laroche, associate, R3 Marketing, explains.<\/span><\/p><\/blockquote>\n

The LoyauT study also allows us to find that, for some sectors like food provision, pharmacy or hardware, visit frequency, in general, has diminished (between 30 and 40%) but the average shopping cart has increased.<\/span><\/p>\n

Facing the difficulties linked to the pandemic (temporary closures, inventory shortages, distancing, waiting lines, etc), several retailers had to adjust in order to discourage in-store visits.<\/span><\/p>\n

Programs\u2019 members have also felt the impact of this adaptation : 40% say they observed fewer and less generous promotional offers.<\/span><\/p>\n

Among other striking points, note that half of members (53%) say they favour local businesses and retailers during the pandemic.<\/span><\/p>\n

Also, 67% of members prefer receiving their communications once a week, or more. Personalised offers based on purchase history have become more and more important : 55% of members say they prefer this type of offer.<\/span><\/p>\n

Moreover, the use of smartphones to consult programs\u2019 elements is increasing. On average, 42% of members primarily use their smartphone. This statistic goes up to 80% in one such program.<\/span><\/p>\n

26% of 18-34 year old members always or most of the time participate in promotional offers or gamification activities.<\/span><\/p>\n

The Amazon Prime program is still improving. In 2018, the program accounted for 16% of members in Quebec; today, it accounts for 27%.<\/span><\/p>\n

Finally, two strategies improve the performance of a loyalty program : the adding of a Premium status and \u00ab co-branded \u00bb credit card usage (more popular in the English part of Canada).<\/span><\/p>\n

Methodology :<\/span><\/i><\/span><\/p>\n

The LoyauT score is calculated from 3 key indexes : recommandation (6%), engagement (37%) and behaviour (57%).<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

R3 Marketing and Leger have revealed the results of the 4th edition of LoyauT : the most complete annual study on trends and performance of loyalty programs in Quebec and Canada.<\/p>\n","protected":false},"author":1,"featured_media":79535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[163,21,68,17],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/79533"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=79533"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/79533\/revisions"}],"predecessor-version":[{"id":81561,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/79533\/revisions\/81561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/79535"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=79533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=79533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=79533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}