{"id":82036,"date":"2021-06-02T08:50:00","date_gmt":"2021-06-02T12:50:00","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=82036"},"modified":"2021-06-02T13:07:20","modified_gmt":"2021-06-02T17:07:20","slug":"microconsultation-by-the-minute-a-product-nestledbut-sought","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/microconsultation-by-the-minute-a-product-nestledbut-sought\/","title":{"rendered":"“Microconsultation by the Minute”: A Product Nestled\u2026but Sought!"},"content":{"rendered":"\n

When marketer <\/strong>Jean-Luc Sanscartier left his previous job last November<\/strong><\/a>, he knew he had a few weeks before taking on his next professional challenge. He decided to launch a \u201cby the minute\u201d consultation service that eventually resonated with his professional network.<\/strong><\/p>\n\n\n\n

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The former Vice-President of Marketing and Communications at Virtuozzo<\/a> announced his intention in December, on the Web Pro group.<\/p>\n\n\n\n

As a former CMO, I would have liked to have had someone from the outside with whom to quickly bounce an idea or a situation… so I tell myself that I must not be the only one in this situation!”<\/em><\/p><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

In an interview, the digital marketing manager gave us an example:<\/p>\n\n\n\n

At Virtuozzo, we did a lot of marketing in Japan, where the marketing approach is completely different. In this case, you can spend a lot of time reading about it OR you can talk to a person for 15 minutes [who knows this market well] to validate a theory.”<\/em><\/p><\/blockquote>\n\n\n\n

Varied clients<\/strong><\/p>\n\n\n\n

The microconsultation project had a dual function. Jean-Luc Sanscartier wanted to familiarize himself with the Shopify platform. The booking and billing interface was therefore integrated in a very short time on the marketer\u2019s professional website.<\/p>\n\n\n\n

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So far, the operation has been a success. The marketing manager charges 2 to 6 hours a week, at the rate of meetings that last 15 to 30 minutes, sometimes 1 hour. The first meeting is often followed by a second shorter one, to review the selected solutions.<\/p>\n\n\n\n

So far, clients are very diverse: I have received requests from foundations, media, a museum and a technology start-up. I have to say it\u2019s very interesting for me! I\u2019m learning about the marketing issues of different industries.”<\/em><\/p><\/blockquote>\n\n\n\n

Appointments are mostly made by junior managers, he notes. And the questions are more “strategic” than “technical”. He gave the example of a client who was going through a media crisis and who wanted to maintain his reputation – the organization was wondering if he should go to an agency or do it himself.<\/p>\n\n\n\n

A formula that makes little ones!<\/strong><\/p>\n\n\n\n

This “by the minute” approach to consultation is not entirely new. In the United States, the Clarity<\/a> platform offers this kind of service, connecting experts from different fields with people who, as Jean-Luc Sanscartier says, want to “test a hypothesis”.<\/p>\n\n\n\n

The digital marketing manager himself received three coaching requests from people who wanted to launch their own by-the-minute consultation service.<\/p>\n\n\n\n

One of them works full time; he plans to meet very early in the morning or between 6 and 9 in the evening. I think it\u2019s a very good idea! This can be a way to dip your toes in the water, before embarking on full-time consultation.”<\/em><\/p><\/blockquote>\n\n\n\n

Jean-Luc Sanscartier is recently Moov AI\u2019s Product Vice-President\u2013 see here for an account on his inspiring “public” job search approach<\/a>. He continues to consult 1 to 2 hours a week. Bet these conversations are inspiring!<\/p>\n","protected":false},"excerpt":{"rendered":"

When marketer Jean-Luc Sanscartier left his previous job last November, he decided to launch a \u201cby the minute\u201d consultation service that eventually resonated with his professional network.<\/p>\n","protected":false},"author":23,"featured_media":80637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,5,80],"tags":[90,135,17,136],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/82036"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=82036"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/82036\/revisions"}],"predecessor-version":[{"id":82051,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/82036\/revisions\/82051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/80637"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=82036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=82036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=82036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}