{"id":83346,"date":"2023-11-01T16:37:16","date_gmt":"2023-11-01T20:37:16","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=83346"},"modified":"2024-06-20T12:45:17","modified_gmt":"2024-06-20T16:45:17","slug":"leger-youth-study-2023-a-more-fragile-confidence-in-the-future-for-younger-generations","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/leger-youth-study-2023-a-more-fragile-confidence-in-the-future-for-younger-generations\/","title":{"rendered":"L\u00e9ger Youth Study 2023: A more fragile confidence in the future for younger generations"},"content":{"rendered":"\n

Institut L\u00e9ger has just unveiled the 6th edition of its major study on youth (Generation Z and millennials). Future, finance, employment\u2026 We take stock of tomorrow’s trends.<\/strong><\/p>\n\n\n\n

According to L\u00e9ger, this is the largest Canadian study to highlight the trends influencing members of Generation Z and millennials (over 3,000 respondents). And for this 6th edition, several lessons can be of interest to marketers and recruiters alike.<\/p>\n\n\n\n

The future: a gloomier outlook<\/strong><\/p>\n\n\n\n

The first highlight is not the most pleasing: the younger generations are increasingly pessimistic about the future of the planet (51% believe that the environmental situation will deteriorate in 2024, compared to 43% a year earlier). They are also increasingly concerned about the consequences of climate change (60% vs. 53% in the previous survey).<\/p>\n\n\n\n

This fact is stressing them out (61%) but, nevertheless, they believe in the impact of new technologies to limit the effects of climate change (53%) and remain slightly confident in our ability to act, even if this confidence is gradually eroding.<\/p>\n\n\n\n

Young Quebecers are significantly more pessimistic than young people in other Canadian provinces. 59% of them believe that the environmental situation in the country will deteriorate over the next year, compared to 48% of young people in the rest of Canada.<\/p>\n\n\n\n

It’s also worth noting that more Gen Zers than millennials have experienced a period of anxiety in the past year (60% vs. 54%). On a happier note, 66% of respondents say they are generally happy in life.<\/p>\n\n\n\n

Finally, another interesting point: 41% of young people surveyed have already used artificial intelligence technologies for homework and schoolwork.<\/p>\n\n\n\n

Finance: the weight of inflation<\/strong><\/p>\n\n\n\n

The picture isn’t exactly rosy when it comes to finance. Over a quarter of young people (29%) consider their personal finances to be in a poor state. Among Quebecers, a higher proportion consider their financial situation to be in good shape (30%) than in bad shape (20%). A radically opposite trend for people in English-speaking provinces<\/p>\n\n\n\n

Half of the younger generation (51%) live paycheck to paycheck, up 4 points on last year. And inflation isn’t helping matters: 48% of young people are feeling the impact of the rising cost of living on their regular credit card or bill payments. (2022: 40%, an 8-point increase). This has a noticeable impact on all their activities and purchases (food, leisure, clothing, etc.).<\/p>\n\n\n\n

It’s worth noting that only a minority (45%) think they’ll be richer than their parents during their lifetime. What’s more, only 42% find managing their personal finances a pleasant activity, even though the proportion of people who regularly inform themselves about the various financial products offered by financial institutions (41%) is up 5 points this year.<\/p>\n\n\n\n

Employment: the Great Resignation is a distant memory<\/strong><\/p>\n\n\n\n

On the employment front, a return to normal seems to be taking place after the pandemic. 15% of young people intend to leave their job in the next year (this figure was 13% last year, and 25% in 2021). This figure rises to 22% among Generation Z.<\/p>\n\n\n\n

Why change jobs? For a better salary, according to half of those who intend to leave their job. Other reasons include a desire to take on new challenges, a lack of career development opportunities or\u2026 professional stimulation.<\/p>\n\n\n\n

The alt attribute of this image is empty, its file name is image-14-1024×555.jpeg.
Salary is the main factor of concern in terms of employment conditions for younger generations (44%), ahead of benefits (22%), vacations (14%), workplace (9%) and working hours (7%).<\/p>\n\n\n\n

\n

The study shows that Generation Z and millennials still demonstrate a fragile confidence in the future: economic uncertainty and climate upheaval are at the heart of their concerns,” say Charlotte Fortin, Senior Research Director, and Gabrielle Blais, Research Director at L\u00e9ger.<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Methodology :<\/em><\/p>\n\n\n\n

L\u00e9ger survey conducted from July 25 to August 7, 2023 among 3,015 millennials (1,508) and members of Generation Z (1,507) across Canada.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Institut L\u00e9ger has just unveiled the 6th edition of its major study on youth (Generation Z and millennials). Future, finance, employment\u2026 We take stock of tomorrow’s trends.<\/p>\n","protected":false},"author":88,"featured_media":83347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,5],"tags":[90,88,29,154],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/83346"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=83346"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/83346\/revisions"}],"predecessor-version":[{"id":83348,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/83346\/revisions\/83348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/83347"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=83346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=83346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=83346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}