{"id":83661,"date":"2024-06-03T11:48:00","date_gmt":"2024-06-03T15:48:00","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=83661"},"modified":"2024-06-20T12:45:17","modified_gmt":"2024-06-20T16:45:17","slug":"generative-ai-5-types-of-content-you-should-continue-to-write-yourself","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/generative-ai-5-types-of-content-you-should-continue-to-write-yourself\/","title":{"rendered":"Generative AI: 5 Types of Content You Should Continue to Write Yourself"},"content":{"rendered":"\n<p><strong>Generative AI applications are currently very popular within the web content creation community. The burning question is: how can ChatGPT help me? But the opposite consideration is just as important: what types of content are best not generated by AI?<\/strong><\/p>\n\n\n\n<p>In a white paper published earlier this year titled \u201c<a href=\"https:\/\/lesmotspourvendre.com\/ia\/9-5-idees-de-contenus-qui-depassent-lia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Survival Guide to Artificial Intelligence for Human Writers<\/a>,\u201d web writer Alexandra Martel tackled this question. She identified five types of content where humans still outperform AI.<\/p>\n\n\n\n<p>1. <strong>Content Journalism<\/strong><\/p>\n\n\n\n<p>After only a few months of use, generative AI applications have become formidable search engines capable of explaining the most complex topics, as long as they are well-documented on the internet. However, quality information in specialized sectors remains beyond the reach of &#8220;generalist&#8221; applications. This presents the first opportunity.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;It may seem complex,&#8221; says Alexandra Martel, &#8220;but some companies are already doing content journalism. The most common form is probably the case study, which involves detailing how a client was helped to achieve a result, solve a problem, or reach a goal.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"2\">\n<li><strong>Thought Leadership<\/strong><\/li>\n<\/ol>\n\n\n\n<p>We live in an era of opinions. Commentators dominate our media, and public figures who frequently take stands on various topics capture our full attention\u2014for better or for worse\u2014from Elon Musk to Mathieu Bock-C\u00f4t\u00e9. This principle applies on a smaller scale in every industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>To become a thought leader in your market, you must:<\/p>\n\n\n\n<ul>\n<li>Cultivate original and interesting ideas;<\/li>\n\n\n\n<li>Be able to articulate and defend them;<\/li>\n\n\n\n<li>And have the courage to do so publicly (and thus face criticism).<\/li>\n<\/ul>\n\n\n\n<p>&#8220;It\u2019s an exercise in intellectual boldness and authenticity that not only allows you to stand out but also to contribute significantly to your field of expertise.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"3\">\n<li><strong>Experiential Content<\/strong><\/li>\n<\/ol>\n\n\n\n<p>While experiential content is undoubtedly engaging for an audience, it is perhaps the most difficult or energy-consuming to create.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Rather than being a simple receptacle of information, experiential content encourages the user to interact, participate, and play an active role in the content consumption process,&#8221; explains Alexandra Martel.<\/p>\n<\/blockquote>\n\n\n\n<p>This avenue is worth exploring.<\/p>\n\n\n\n<ol start=\"4\">\n<li><strong>Collaborative Content<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Collaborative content seems very promising for distinguishing oneself from AI. Nothing can replace the interaction of two people who have established credibility in their field and engage in a conversation together. Evidence of this can be seen in the popularity of long-format podcasts, which present as long exploratory conversations without a predefined structure.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;AI cannot engage with people the way you can. It cannot form friendships (personal or professional). It does not admire the charisma or intellect of others as you can,&#8221; asserts Alexandra Martel.<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"5\">\n<li><strong>Intimate (or Introspective) Content<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The quest for meaning is still difficult to fulfill through a conversation with an algorithm.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Large language models like GPT can imitate us. They are excellent at pretending. They can parrot, like slightly strange parrots, what a human might say. But when you share your reality in your content with transparency and authenticity, when you open the door to your inner world to reveal what\u2019s inside, you create content that will never truly be within AI\u2019s reach.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Based on these suggestions, let\u2019s hope for the preservation of some creation&#8230; without computer assistance!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Discover our trainings :<\/strong><\/p>\n\n\n<div class=\" content_cards_card content_cards_domain_training-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/training.isarta.com\/class\/chatgpt---intermediate-methods-prompts-processes-and-tips\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img src=\"https:\/\/training.isarta.com\/assets\/images\/6d\/6d56b4_ChatGPT-CoPilot-Gemini-2.jpg\" alt=\"ChatGPT &amp; more : Methods, prompts, processes, and tips | Isarta Trainings\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/training.isarta.com\/class\/chatgpt---intermediate-methods-prompts-processes-and-tips\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tChatGPT & more : Methods, prompts, processes, and tips | Isarta Trainings\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/training.isarta.com\/class\/chatgpt---intermediate-methods-prompts-processes-and-tips\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Learn the methods for using ChatGPT, Gemini, or any other AI assistant to save time and improve your internal processes.<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"training.isarta.com\" class=\"content_cards_favicon\"\/>\t\ttraining.isarta.com\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_training-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/training.isarta.com\/class\/ai-assisted-web-writing\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img src=\"https:\/\/training.isarta.com\/assets\/images\/5e\/5eaae5_R-daction-Web-assist-e-par-IA-3.jpg\" alt=\"Content innovation lab: AI methods for modern copywriting | Isarta Trainings\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/training.isarta.com\/class\/ai-assisted-web-writing\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tContent innovation lab: AI methods for modern copywriting | Isarta Trainings\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/training.isarta.com\/class\/ai-assisted-web-writing\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Artificial intelligence is here to stay. But so is your career in content creation !<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"training.isarta.com\" class=\"content_cards_favicon\"\/>\t\ttraining.isarta.com\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI applications are currently very popular within the web content creation community. The burning question is: how can ChatGPT help me? But the opposite consideration is just as important: what types of content are best not generated by AI?<\/p>\n","protected":false},"author":88,"featured_media":83666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[90,88,160,154,158],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/83661"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=83661"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/83661\/revisions"}],"predecessor-version":[{"id":83693,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/83661\/revisions\/83693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/83666"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=83661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=83661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=83661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}