{"id":83848,"date":"2024-09-30T12:00:15","date_gmt":"2024-09-30T16:00:15","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=83848"},"modified":"2024-10-03T15:26:09","modified_gmt":"2024-10-03T19:26:09","slug":"which-marketing-skills-will-be-most-valuable-in-the-coming-years","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/which-marketing-skills-will-be-most-valuable-in-the-coming-years\/","title":{"rendered":"Which Marketing Skills Will Be Most Valuable in the Coming Years?"},"content":{"rendered":"\n

In this time of significant transformation (generative artificial intelligence, data growth, digital shifts…), Gartner<\/a> has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in the future?<\/strong><\/p>\n\n\n\n

Reading the Future in Yesterday’s Weak Signals. This is Gartner’s reasoning as they examined 290,677 job offers in the marketing field from August 2020 to June 2023, from U.S. companies of all sectors with at least 500 employees. The analysis focused on “data skills,” “responsibilities,” and “qualifications” using artificial intelligence.<\/p>\n\n\n\n

The goal? To observe the evolution of demanded marketing skills over time. According to the World Economic Forum\u2019s report on the future of work<\/a>, 44% of key employee skills are expected to change in the next five years. This finding is particularly relevant in the marketing industry at large, facing increasing challenges related to data privacy (complicating marketers\u2019 analyses), transformations in business models, and the emergence of artificial intelligence…<\/p>\n\n\n\n

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Here are the 3 key insights from the report:<\/p>\n\n\n\n

1. Preparing Talent to Navigate Generative AI Exploration<\/strong><\/p>\n\n\n\n

In the analyzed job postings, generative AI is not yet among the most sought-after skills. However, Gartner explains this easily: managers are still in the exploration or experimentation stage. Nonetheless, the American firm already recommends the following actions for organizations:<\/p>\n\n\n\n