{"id":84055,"date":"2024-10-24T11:40:00","date_gmt":"2024-10-24T15:40:00","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84055"},"modified":"2025-01-15T09:10:24","modified_gmt":"2025-01-15T14:10:24","slug":"how-can-marketing-professionals-integrate-artificial-intelligence-into-their-practices","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/how-can-marketing-professionals-integrate-artificial-intelligence-into-their-practices\/","title":{"rendered":"How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?"},"content":{"rendered":"\n<p><strong>Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: &#8220;How?&#8221; Web marketing consultant Myriam Jessier.<\/strong><\/p>\n\n\n\n<p><strong>What are the main AI use cases for marketing professionals today?<\/strong><\/p>\n\n\n\n<p>Myriam Jessier: Artificial intelligence (AI) is widely used in marketing to enhance efficiency and personalize customer experiences. In terms of tasks, AI helps automate repetitive duties or allows delegation of low-value tasks.<\/p>\n\n\n\n<p>Here are a few major use cases:<\/p>\n\n\n\n<ul>\n<li><strong>Efficiency:<\/strong> With AI, tasks like content summarization or recurring social media posts can be automated, allowing resources and time to be allocated to more strategic activities. According to Hubspot&#8217;s <em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\">The State of Marketing 2024<\/a><\/em> report, 95% of marketers confirm increased efficiency thanks to AI tools.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Content creation:<\/strong> A significant portion of marketing content is now generated with the help of generative AI, enabling faster production of text and visuals, often leading to better performance. According to Hubspot, 63% of marketers believe that by 2024, most content will be created with the help of generative AI, and 56% say this AI-generated content performs better than non-AI-created content.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Data analysis:<\/strong> AI tools are also used to analyze data and inform marketing strategies.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Planning and coordination:<\/strong> AI helps forecast and organize marketing calendars well in advance, based on historical data and market trends.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Ad campaign optimization:<\/strong> Companies like Google use AI to generate ads from your site&#8217;s images and optimize bids.<\/li>\n<\/ul>\n\n\n\n<p><strong>What can AI change in the future of marketing jobs?<\/strong><\/p>\n\n\n\n<p>Myriam Jessier: Marketing professionals now need to focus on higher-value tasks and learn to use AI tools effectively. Many tasks previously assigned to interns or freelancers can now be automated by AI. But there\u2019s a positive side!<\/p>\n\n\n\n<p>AI allows marketers to refocus on the essence of marketing: communicating effectively with humans and addressing various audiences in a personalized way. AI is transforming marketing jobs in several ways:<\/p>\n\n\n\n<ul>\n<li><strong>Increased personalization:<\/strong> AI enables more personalized customer experiences, essential for customer retention and boosting sales. 72% of marketers say that AI and automation help them personalize the customer experience.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Improved efficiency:<\/strong> AI reduces the time spent on manual tasks, allowing marketers to focus on more creative work, saving up to three hours per content creation.<\/li>\n<\/ul>\n\n\n\n<p><strong>On the flip side, what aspects of marketing cannot be replaced by AI?<\/strong><\/p>\n\n\n\n<p>Myriam Jessier: Despite AI&#8217;s advancements, certain human skills remain irreplaceable:<\/p>\n\n\n\n<ul>\n<li><strong>Creativity and emotional intelligence:<\/strong> AI lacks creativity and emotional intelligence, which are essential for developing original ideas and understanding the emotional impact of campaigns.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Contextual understanding:<\/strong> Humans can understand cultural and contextual nuances that AI might miss.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Strategic vision:<\/strong> Humans are better equipped to define long-term strategies and make decisions based on a comprehensive understanding of the market and business objectives.<\/li>\n<\/ul>\n\n\n\n<p><strong>What about writing prompts for AI\u2014are they accessible to everyone, or do they require specific technical skills?<\/strong><\/p>\n\n\n\n<p>Myriam Jessier: Writing prompts for AI is a skill that can be learned by anyone but requires an understanding of AI\u2019s capabilities and limitations. Here are a few best practices:<\/p>\n\n\n\n<ul>\n<li><strong>Clarity and specificity:<\/strong> Always provide a clear task to the AI and specify the expected result. Is it a table? A list? An article?<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Context:<\/strong> Provide adequate context to guide the AI toward the desired response. My tip: give the AI a &#8220;job&#8221; to help it answer.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Examples:<\/strong> Provide examples of what you expect to help the AI better understand your expectations.<\/li>\n<\/ul>\n\n\n\n<p>These practices help optimize the use of AI tools and improve the effectiveness of interactions with these technologies. We\u2019ve moved from the information era to the intelligence era.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\" content_cards_card content_cards_domain_training-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/training.isarta.com\/class\/ai-marketing-building-a-campaign-from-a-to-z\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img src=\"https:\/\/training.isarta.com\/assets\/images\/74\/744609_Marketing-IA.jpg\" alt=\"Crafting AI-assisted marketing campaigns | Isarta Trainings\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/training.isarta.com\/class\/ai-marketing-building-a-campaign-from-a-to-z\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tCrafting AI-assisted marketing campaigns | Isarta Trainings\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/training.isarta.com\/class\/ai-marketing-building-a-campaign-from-a-to-z\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Combine your marketing skills with the latest AI tools to streamline your processes and save time<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"training.isarta.com\" class=\"content_cards_favicon\"\/>\t\ttraining.isarta.com\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_training-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/training.isarta.com\/class\/chatgpt-intermediate-methods-prompts-processes-and-tips\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img src=\"https:\/\/training.isarta.com\/images\/entete.jpg\" alt=\"AI Trainings - Online, Canada | Isarta\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/training.isarta.com\/class\/chatgpt-intermediate-methods-prompts-processes-and-tips\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tAI Trainings - Online, Canada | Isarta\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/training.isarta.com\/class\/chatgpt-intermediate-methods-prompts-processes-and-tips\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Training in marketing, communication, digital, social networks. 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Everywhere in Canada.<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"training.isarta.com\" class=\"content_cards_favicon\"\/>\t\ttraining.isarta.com\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_training-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/training.isarta.com\/class\/ai-assisted-web-writing\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img src=\"https:\/\/training.isarta.com\/assets\/images\/5e\/5eaae5_R-daction-Web-assist-e-par-IA-3.jpg\" alt=\"Content innovation lab: AI methods for modern copywriting | Isarta Trainings\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/training.isarta.com\/class\/ai-assisted-web-writing\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tContent innovation lab: AI methods for modern copywriting | Isarta Trainings\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/training.isarta.com\/class\/ai-assisted-web-writing\/34?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Artificial intelligence is here to stay. But so is your career in content creation !<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"training.isarta.com\" class=\"content_cards_favicon\"\/>\t\ttraining.isarta.com\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: &#8220;How?&#8221; Web marketing consultant Myriam Jessier.<\/p>\n","protected":false},"author":88,"featured_media":84062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[90,88,160,98,17,161,158],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84055"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84055"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84055\/revisions"}],"predecessor-version":[{"id":84097,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84055\/revisions\/84097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84062"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}