{"id":84057,"date":"2024-10-21T11:32:35","date_gmt":"2024-10-21T15:32:35","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84057"},"modified":"2024-10-31T14:35:38","modified_gmt":"2024-10-31T18:35:38","slug":"what-are-the-latest-content-trends-on-tiktok","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/what-are-the-latest-content-trends-on-tiktok\/","title":{"rendered":"What Are the Latest Content Trends on TikTok?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. Its appeal is not limited to Generation Z (60% have an account), as revealed by the DGTL report from L\u00e9ger, which showed significant interest from Millennials (45%) and Generation X (22%). We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The &#8220;Double Life&#8221; Trend<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the most recent trend, linked to the release of <em>Despicable Me 4<\/em>. Set to the song <em><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=fWtn6RMNiok\">Double Life<\/a><\/em>, the trend asks, \u201cWho will you be tonight?\u201d referencing Gru&#8217;s dual identity (villain at night, exemplary father by day).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;This trend invites TikTokers to reveal their &#8216;true identity&#8217; behind their social media profiles,&#8221; Jessica Bolduc explains, noting that the hashtag #DoubleLife is commonly used.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7397333476187327749?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>The &#8220;POV&#8221; (Point of View)<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This trend is humorous and revolves around the initial setup of the &#8220;point of view&#8221; in a video. It can be compared to an improv scenario, like \u201cPOV: me receiving a gift I didn\u2019t ask for\u201d or \u201cPOV: someone waiting for the bus in -20 degrees.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The person filming then acts out the situation. \u201cPOV has been trending for months and will likely continue to be popular,\u201d predicts Jessica Bolduc.<\/p>\n<\/blockquote>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>The &#8220;GRWM&#8221; (Get Ready With Me)<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">GRWM videos are used by TikTok or Instagram users to discuss a topic while going through their morning routine.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;The videos are set in a comedic tone,&#8221; says Bolduc. &#8220;Creators humorously apply makeup, claiming they\u2019re in a rush but still want to talk to their audience.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7379662987654663456?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Challenges<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Challenges of all kinds remain popular on TikTok.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;From dance, cooking, or user interaction challenges, they&#8217;re still trending,&#8221; notes Bolduc. &#8220;However, some dangerous challenges have also emerged, highlighting the importance of educating young users.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Pop Culture-Inspired Trends<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Many trends are sparked by popular audio clips from movies or TV series, as seen with <em>Double Life<\/em>. &#8220;We can expect similar trends with upcoming popular content on Netflix,&#8221; says Bolduc, mentioning <em>Emily in Paris<\/em> and <em>Wednesday<\/em>, which are expected to inspire new trends when their next seasons release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Virality Isn\u2019t the Only Goal<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a social media manager, Jessica Bolduc stresses that brands don\u2019t need to follow trends at all costs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s no point in having 10,000 followers who are mostly 30-year-old men from Australia if my target audience is 25-year-old women from Quebec,\u201d Bolduc illustrates. &#8220;Brands must consider factors like audience fit and ask themselves: will this trend resonate with my audience or potential clients? If the answer is no, it\u2019s best to skip that type of content.&#8221;<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.<\/p>\n","protected":false},"author":88,"featured_media":84065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[121,37],"class_list":["post-84057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-socialmedia","tag-instagram","tag-social-media"],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84057"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84057\/revisions"}],"predecessor-version":[{"id":84071,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84057\/revisions\/84071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84065"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}