{"id":84057,"date":"2024-10-21T11:32:35","date_gmt":"2024-10-21T15:32:35","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84057"},"modified":"2024-10-31T14:35:38","modified_gmt":"2024-10-31T18:35:38","slug":"what-are-the-latest-content-trends-on-tiktok","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/what-are-the-latest-content-trends-on-tiktok\/","title":{"rendered":"What Are the Latest Content Trends on TikTok?"},"content":{"rendered":"\n<p><strong>With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. Its appeal is not limited to Generation Z (60% have an account), as revealed by the DGTL report from L\u00e9ger, which showed significant interest from Millennials (45%) and Generation X (22%). We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>The &#8220;Double Life&#8221; Trend<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s start with the most recent trend, linked to the release of <em>Despicable Me 4<\/em>. Set to the song <em><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=fWtn6RMNiok\">Double Life<\/a><\/em>, the trend asks, \u201cWho will you be tonight?\u201d referencing Gru&#8217;s dual identity (villain at night, exemplary father by day).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;This trend invites TikTokers to reveal their &#8216;true identity&#8217; behind their social media profiles,&#8221; Jessica Bolduc explains, noting that the hashtag #DoubleLife is commonly used.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tamaradai\/video\/7397333476187327749\" data-video-id=\"7397333476187327749\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tamaradai\" href=\"https:\/\/www.tiktok.com\/@tamaradai?refer=embed\">@tamaradai<\/a> <p>Replying to @Chris Story DESPICABLE ME 4 HERE WE GO!!  <a title=\"despicableme4\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/despicableme4?refer=embed\">#despicableme4<\/a> <a title=\"despicableme\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/despicableme?refer=embed\">#despicableme<\/a> <a title=\"minions\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/minions?refer=embed\">#minions<\/a> <a title=\"fashiontransition\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashiontransition?refer=embed\">#fashiontransition<\/a> <a title=\"fashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashion?refer=embed\">#fashion<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"gayaditiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gayaditiktok?refer=embed\">#gayaditiktok<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Double Life (From\" href=\"https:\/\/www.tiktok.com\/music\/Double-Life-From-Despicable-Me-4-7366401343341119504?refer=embed\">\u266c Double Life (From &#8220;Despicable Me 4&#8221;) &#8211; Pharrell Williams<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ol start=\"2\">\n<li><strong>The &#8220;POV&#8221; (Point of View)<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This trend is humorous and revolves around the initial setup of the &#8220;point of view&#8221; in a video. It can be compared to an improv scenario, like \u201cPOV: me receiving a gift I didn\u2019t ask for\u201d or \u201cPOV: someone waiting for the bus in -20 degrees.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>The person filming then acts out the situation. \u201cPOV has been trending for months and will likely continue to be popular,\u201d predicts Jessica Bolduc.<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"3\">\n<li><strong>The &#8220;GRWM&#8221; (Get Ready With Me)<\/strong><\/li>\n<\/ol>\n\n\n\n<p>GRWM videos are used by TikTok or Instagram users to discuss a topic while going through their morning routine.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;The videos are set in a comedic tone,&#8221; says Bolduc. &#8220;Creators humorously apply makeup, claiming they\u2019re in a rush but still want to talk to their audience.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@selmahalwa\/video\/7379662987654663456\" data-video-id=\"7379662987654663456\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@selmahalwa\" href=\"https:\/\/www.tiktok.com\/@selmahalwa?refer=embed\">@selmahalwa<\/a> <p>Omg part 2?\ud83d\udc95 <a title=\"makeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeup?refer=embed\">#makeup<\/a> <a title=\"grwm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/grwm?refer=embed\">#grwm<\/a> <a title=\"girls\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/girls?refer=embed\">#girls<\/a> <a title=\"school\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/school?refer=embed\">#school<\/a> <a title=\"bullied\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bullied?refer=embed\">#bullied<\/a> <a title=\"storytime\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/storytime?refer=embed\">#storytime<\/a> <a title=\"makeuptutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptutorial?refer=embed\">#makeuptutorial<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Selma\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7379663102424255264?refer=embed\">\u266c original sound &#8211; Selma<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ol start=\"4\">\n<li><strong>Challenges<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Challenges of all kinds remain popular on TikTok.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;From dance, cooking, or user interaction challenges, they&#8217;re still trending,&#8221; notes Bolduc. &#8220;However, some dangerous challenges have also emerged, highlighting the importance of educating young users.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<ol start=\"5\">\n<li><strong>Pop Culture-Inspired Trends<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Many trends are sparked by popular audio clips from movies or TV series, as seen with <em>Double Life<\/em>. &#8220;We can expect similar trends with upcoming popular content on Netflix,&#8221; says Bolduc, mentioning <em>Emily in Paris<\/em> and <em>Wednesday<\/em>, which are expected to inspire new trends when their next seasons release.<\/p>\n\n\n\n<p><strong>Virality Isn\u2019t the Only Goal<\/strong><\/p>\n\n\n\n<p>As a social media manager, Jessica Bolduc stresses that brands don\u2019t need to follow trends at all costs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThere\u2019s no point in having 10,000 followers who are mostly 30-year-old men from Australia if my target audience is 25-year-old women from Quebec,\u201d Bolduc illustrates. &#8220;Brands must consider factors like audience fit and ask themselves: will this trend resonate with my audience or potential clients? If the answer is no, it\u2019s best to skip that type of content.&#8221;<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.<\/p>\n","protected":false},"author":88,"featured_media":84065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[121,37],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84057"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84057"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84057\/revisions"}],"predecessor-version":[{"id":84071,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84057\/revisions\/84071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84065"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}