{"id":84265,"date":"2025-03-18T12:44:02","date_gmt":"2025-03-18T16:44:02","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84265"},"modified":"2025-03-18T12:44:07","modified_gmt":"2025-03-18T16:44:07","slug":"the-future-of-the-internet-smaller-communities-and-more-curation-experiences","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/the-future-of-the-internet-smaller-communities-and-more-curation-experiences\/","title":{"rendered":"The Future of the Internet? Smaller Communities and More Curation Experiences"},"content":{"rendered":"\n

The media outlets The Verge and Vox Media conducted a study<\/a> of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!<\/strong><\/p>\n\n\n\n

1- Major Platforms Are Losing Ground<\/strong><\/p>\n\n\n\n

According to the study, major traditional players (Google, Facebook) are facing more disruption than ever. These platforms are losing authenticity, and trust in them is gradually eroding. Two-thirds of respondents say that the quality of information is deteriorating, while 42% find that a search engine like Google is becoming less and less useful.<\/p>\n\n\n\n

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It should be noted that for 76% of Americans, a quarter of their searches on Google appear to be paid content when they shop online\u2026 And only 14% find this content “very useful.”<\/p>\n\n\n\n

Another striking finding: 61% of younger generations (Gen Z) and 53% of Millennials now use artificial intelligence to search for information on a topic instead of Google.<\/p>\n\n\n\n

2- The Failure of Online Social Connection<\/strong><\/p>\n\n\n\n

The study’s authors summarize the emerging trend with the phrase: “from people to scroll.”<\/p>\n\n\n\n

In other words, just because internet users are more connected doesn\u2019t mean they are truly connected to the rest of the world. Three-quarters feel more fragmented, and 90% believe that social media creates filter bubbles.<\/p>\n\n\n\n

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3- Online Communities as New Spaces for Safety and Engagement<\/strong><\/p>\n\n\n\n

One of the major insights from the study is that internet users increasingly value small, restricted communities. In fact, 53% believe that an online community should not have more than 200 members.<\/p>\n\n\n\n

“The niche beyond the numbers,” as the authors put it. Interestingly, respondents feel most connected on WhatsApp (37%) and Substack (37%).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A strong community relies on two major elements:<\/p>\n\n\n\n

    \n
  • Governance (with clear rules and active moderation)<\/li>\n\n\n\n
  • Interaction (with private messaging options and opportunities for members to contribute)<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    4- Content as a Key Driver of Community Engagement<\/strong><\/p>\n\n\n\n

    We could add a third key element: content! Content is one of the primary factors influencing participation in a community. This also redefines the notion of engagement: observation can be active. “Digital introverts” can feel a sense of belonging to a community simply by following discussions and consuming content.<\/p>\n\n\n\n

    As a result, 90% of people typically do nothing in a community, 9% post occasionally, and only 1%\u2026 create 80% of the content!<\/p>\n\n\n\n

    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!<\/p>\n","protected":false},"author":88,"featured_media":84270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[88,36,98,37],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84265"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84265"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84265\/revisions"}],"predecessor-version":[{"id":84277,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84265\/revisions\/84277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84270"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}