{"id":84283,"date":"2025-03-31T09:06:27","date_gmt":"2025-03-31T13:06:27","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84283"},"modified":"2025-04-03T15:31:18","modified_gmt":"2025-04-03T19:31:18","slug":"linkedin-how-to-counter-the-drastic-drop-in-business-page-visibility","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/linkedin-how-to-counter-the-drastic-drop-in-business-page-visibility\/","title":{"rendered":"LinkedIn: How to Counter the Drastic Drop in Business Page Visibility"},"content":{"rendered":"\n

Several LinkedIn observers have recently noticed a “drastic drop” in the reach of posts shared from company pages. The reason is simple: LinkedIn wants businesses to pay to be seen. Here\u2019s how to work around this algorithmic issue.<\/strong><\/p>\n\n\n\n

A Confirmed Trend<\/strong><\/h4>\n\n\n\n

Renaud Margairaz, founder and president of the agency \u00c9minence Branding, confirms the trend that many have suspected and discussed in their news feeds:<\/p>\n\n\n\n

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“We are indeed seeing a drastic decline in the visibility of LinkedIn business pages, and this change is causing a lot of stress for our clients,”<\/em> he says.<\/p>\n<\/blockquote>\n\n\n\n

\u00c9minence Branding helps companies position their employer brand on LinkedIn through employee ambassador programs<\/strong>. Margairaz reminds us of a fundamental rule that applies to most Silicon Valley social media platforms:<\/p>\n\n\n\n

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“Keep in mind that a platform like LinkedIn survives through paid advertising. When a business page creates a post, it gets very little organic reach. Only the page\u2019s followers will mainly see it. If a company wants to increase traffic to its page, it simply has to pay for ads.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

The Importance of Employee Ambassadors<\/strong><\/h4>\n\n\n\n

Until recently, companies could “bypass”<\/strong> LinkedIn\u2019s algorithm by asking employees to share company content from their personal accounts. However, it seems that LinkedIn has detected this positioning hack<\/strong> and has decided to limit its reach.<\/p>\n\n\n\n

As a result, the role of employee ambassadors is now even more crucial<\/strong>, explains Margairaz:<\/p>\n\n\n\n

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“When an employee posts content on their personal profile, it\u2019s perceived as a more engaging piece of content. It has a higher chance of keeping people on the platform longer, which means more ad consumption for LinkedIn.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Since personal profiles are now much more visible than business pages<\/strong>, Margairaz suggests viewing them as media channels themselves<\/strong>:<\/p>\n\n\n\n

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“The key is to identify the best people to share specific content. As a result, we start considering our CEO or each vice president as individual communication mediums, each with their own editorial angle, way of speaking, and dedicated topics.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

A Strategic Approach to Employer Branding<\/strong><\/h4>\n\n\n\n

Of course, this strategy requires careful planning and internal development<\/strong>, ideally managed by the company’s communication lead. This person must orchestrate the overall message<\/strong> of the company through these different channels.<\/p>\n\n\n\n

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“The company\u2019s page should serve to engage the community and showcase the corporate culture,”<\/em> explains the strategist. “Then, multiple other channels need to be carefully thought out and mobilized for specific topics. That\u2019s how you truly maximize your employer brand\u2019s reach on LinkedIn.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Several LinkedIn observers have recently noticed a “drastic drop” in the reach of posts shared from company pages. The reason is simple: LinkedIn wants businesses to pay to be seen. Here\u2019s how to work around this algorithmic issue.<\/p>\n","protected":false},"author":88,"featured_media":84293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[159,37,158],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84283"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84283"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84283\/revisions"}],"predecessor-version":[{"id":84303,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84283\/revisions\/84303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84293"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}