{"id":84325,"date":"2025-05-01T09:05:17","date_gmt":"2025-05-01T13:05:17","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84325"},"modified":"2025-05-26T10:52:17","modified_gmt":"2025-05-26T14:52:17","slug":"companies-and-professionals-say-no-to-generative-ai","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/companies-and-professionals-say-no-to-generative-ai\/","title":{"rendered":"Companies and Professionals Say No to Generative AI"},"content":{"rendered":"\n

Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws. After reading a headline about an agency that cancelled an internal generative AI photo initiative, we wanted to better understand why some prefer to sit this one out.<\/strong><\/p>\n\n\n\n

Let\u2019s start with a mea culpa. I\u2019m among those who still don\u2019t see or understand the usefulness of generative AI as a writing assistant at this stage of its development. Sure, it can write emails with heavily engineered prompts, summarize meetings in very rough terms, misquote sources, etc.<\/p>\n\n\n\n

And no, I don\u2019t see the point in sinking all my time into training a personal assistant that will be obsolete in six months when global tech giants release solutions ten times more powerful.<\/p>\n\n\n\n

And even when performance improves, the issue won\u2019t be fully resolved. Asking robots to speak, communicate, interact, and build relationships in our place; exposing ourselves to a flood of AI-generated ads, news, films, songs… Is that really what we want?<\/p>\n\n\n\n

Mediocrity<\/strong><\/p>\n\n\n\n

Of course, I\u2019m not the only one asking these questions. Some companies and professionals are challenging the use of generative AI, either partially or completely. Recently, digital marketing agency Click & Mortar decided to scrap an internal initiative to create AI-generated employee portraits. This was despite the \u201cimpressive visuals,\u201d the time saved by skipping photo shoots, and the cost savings of not hiring a photographer.<\/p>\n\n\n\n

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\u201cReality quickly caught up with us,\u201d explained Gabriel Tass\u00e9, CEO of Click & Mortar, on LinkedIn. \u201cFirst, there were concerns from the team about data governance: Where are these photos going? What are they used for afterward? Who controls what? Then came deeper and more unexpected feedback: by eliminating the photo shoots, we had removed a key onboarding ritual. These moments\u2014where we pose together, share a laugh, meet each other\u2014played an invisible but fundamental role. They created bonds. They gave a human texture to onboarding in our organization.\u201d<\/p>\n<\/blockquote>\n\n\n\n

In this case, AI was abandoned even though it offered a 95% gain in productivity. After Tass\u00e9\u2019s post, other professionals also spoke up about their discomfort.<\/p>\n\n\n\n

Copywriting trainer Charles Saliba-Couture pointed to his \u201cno AI\u201d writing policy. He cited a range of arguments, from unclear copyright issues to writing biases. But what stood out most was his final point: \u201cAI produces mediocre texts.\u201d<\/p>\n\n\n\n

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\u201cI know some will say: \u2018It\u2019s because you\u2019re not using the right prompts.\u2019 Or: \u2018AI is just a tool. It gives you a first draft to improve.\u2019 But in my experience, even with the best prompts, the AI-generated content is mediocre. And really, it\u2019s not surprising: AI feeds off content it finds online\u2014and most of that content is\u2026 mediocre,\u201d he said.<\/p>\n<\/blockquote>\n\n\n\n

\u201cProfessional ethics and quality standards I won\u2019t compromise on\u201d<\/strong><\/p>\n\n\n\n

In another professional field, Jos\u00e9e Landry, an organizational career advisor, also sees the limitations of this unanimously praised \u201crevolutionary\u201d tool:<\/p>\n\n\n\n

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\u201cI\u2019ve seen many technologies come and go over the course of my career,\u201d she acknowledged. \u201cI\u2019m not against, for instance, online psychometric testing\u2014it\u2019s greatly improved and sped up our work while increasing accuracy and reducing human calculation errors. However, I resist AI-generated writing, which in my opinion distorts and smooths out everything I read since this technology became widely accessible.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Landry has to write evaluation reports tailored to each individual, mandate, and specific context.<\/p>\n\n\n\n

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\u201cYou need nuance, precision, rigor\u2014even delicacy. In my opinion, generative AI strips all that away in favor of speed. For me, it\u2019s a matter of professional ethics and quality standards I won\u2019t compromise on.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Are we right to be wary of the shift toward \u201ceverything generative AI\u201d? Maybe not. Maybe it\u2019s just a transition phase, after which everyone will emerge more agile and efficient.<\/p>\n\n\n\n

Still, it\u2019s discouraging to see some become obsessed with deploying this technology alone, while other mature tools\u2014like predictive AI or automation\u2014remain underused.<\/p>\n\n\n\n

Definitely something to keep an eye on.<\/p>\n\n\n\n

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Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.<\/p>\n","protected":false},"author":88,"featured_media":84332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[90,29,160,17,158],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84325"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84325"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84325\/revisions"}],"predecessor-version":[{"id":84341,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84325\/revisions\/84341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84332"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}