{"id":84855,"date":"2026-03-04T10:58:03","date_gmt":"2026-03-04T15:58:03","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84855"},"modified":"2026-03-04T10:58:06","modified_gmt":"2026-03-04T15:58:06","slug":"social-media-4-trends-to-follow-in-2026","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/social-media-4-trends-to-follow-in-2026\/","title":{"rendered":"Social Media: 4 Trends to Follow in 2026"},"content":{"rendered":"\n

Two studies released back-to-back (Brandwatch<\/a> and Swello<\/a>) paint a barometer of 2026 social media trends. Let’s focus on those that seem most striking.<\/strong><\/p>\n\n\n\n

1- Trust: A Decisive Competitive Advantage<\/h2>\n\n\n\n

This first trend, drawn from observations by the Brandwatch tool which analyzed 910 million online mentions, seems fairly conventional. Yet it rests on a particularly radical figure: brands initiate only less than 1% of online discussions concerning them! In other words: 99% of conversations about brands happen… without them.<\/p>\n\n\n\n

This could be interpreted as a cruel rebuke to marketing teams, at least for their campaigns. But it can also represent a vast opportunity:<\/p>\n\n\n\n

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“The major challenge is therefore not to control the conversation, but to know how to capture and respond to the remaining 99% where your reputation is truly forged\u2014for better or worse,” the report indicates.<\/p>\n<\/blockquote>\n\n\n\n

Among the suggested strategies: turn customer service into a genuine online marketing tool!<\/p>\n\n\n\n

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“As frustration rises, exemplary brands stand out all the more. We counted more than 348,000 online mentions reporting customer service deemed useful. These positive exchanges leave a lasting impression, influence purchasing decisions, and strengthen brand reputation,” Brandwatch insists.<\/p>\n<\/blockquote>\n\n\n\n

2. The Resurgence of “Deinfluencing”<\/h2>\n\n\n\n

We know influence marketing; now meet its opposite: “deinfluencing.” Contrary to traditional influencers who encourage their followers to buy, deinfluencers discourage them by highlighting product flaws or reasons to avoid them.<\/p>\n\n\n\n

According to Brandwatch, this trend is not new\u2014it peaked in early 2023 when several viral TikTok videos on the subject gained traction and TIME<\/a> and The Guardian reported on it. However, it’s experiencing a notable resurgence.<\/p>\n\n\n\n

In 2025, mentions of “deinfluencing,” which could also be translated as “active counter-recommendation,” surged 79%. With particularly strong frustration over hidden fees (+40% of mentions), causing some consumers to publicly denounce brands and become anti-ambassadors.<\/p>\n\n\n\n

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Une publication partag\u00e9e par DISHA BATRA (@dishabatra08)<\/a><\/p><\/div><\/blockquote>\n