{"id":84960,"date":"2026-06-23T11:07:06","date_gmt":"2026-06-23T15:07:06","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=84960"},"modified":"2026-06-27T12:07:05","modified_gmt":"2026-06-27T16:07:05","slug":"3-content-angles-to-inspire-your-tiktok-at-work-videos","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/3-content-angles-to-inspire-your-tiktok-at-work-videos\/","title":{"rendered":"3 Content Angles to Inspire Your &#8220;TikTok at Work&#8221; Videos"},"content":{"rendered":"\n<p><strong>TikTok is now a well-established platform for building your employer brand and supporting recruitment efforts. But decoding its language and finding the right tone to stand out isn&#8217;t always straightforward. Here are three angles to work with.<\/strong><\/p>\n\n\n\n<p><strong>1. Team Camaraderie<\/strong><\/p>\n\n\n\n<p>The first content pillar is humor-driven. It aims to showcase the bond between team members. The trends themselves aren&#8217;t specific to the workplace, but they translate really well.<\/p>\n\n\n\n<p>For example, the &#8220;AirPod Switch&#8221; trend features two colleagues crossing paths, bumping into each other, and &#8220;accidentally&#8221; swapping earbuds. The video shows each person&#8217;s reaction as they discover the other&#8217;s unexpected or unlikely music taste.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7623337251396734228?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another &#8220;humorous&#8221; trend that involves multiple employees is the &#8220;Tone Challenge.&#8221; A team gathers and each member reads the same hollow corporate phrase (something like &#8220;As mentioned in my last email&#8230;&#8221;) but with an assigned emotion: angry, sad, dramatic \u2014 set to appropriately dramatic music.<\/p>\n\n\n\n<p>The last two suggestions lend themselves beautifully to team building. The &#8220;What type of employee are you&#8221; video features classic office archetypes: the one who&#8217;s always late, the one who&#8217;s always snacking, and so on. The &#8220;Shake hands with the person who&#8230;&#8221; version makes it more interactive, as employees draw an employee type and then go find that person to greet them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7647478624639094029?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>2. Self-Deprecation and Honest Cynicism<\/strong><\/p>\n\n\n\n<p>The second content pillar is self-deprecation. Rather than putting work life on a pedestal, you speak more candidly about what annoys you at work, without taking yourself too seriously.<\/p>\n\n\n\n<p>Videos with anxiety-inducing background music highlighting an unpleasant moment in office life always get a reaction. The subtext reads something like: &#8220;Getting a surprise meeting invite from your manager with no agenda at 4:30 PM,&#8221; &#8220;Watching the &#8216;typing&#8230;&#8217; indicator on Teams for three straight minutes,&#8221; &#8220;When a colleague&#8217;s Teams\/Slack status turns red right when you need to ask them something.&#8221;<\/p>\n\n\n\n<p>Some people like to show they stay &#8220;cool&#8221; despite the relentless chaos of work, through the &#8220;POV: I&#8217;m listening to music and ignoring the chaos at work&#8221; trend.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7608102680921230614?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Under the hashtag &#8220;#unannouncedteamscall,&#8221; employees dramatize their panic at being unexpectedly called into a Teams meeting.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7494295385381342510?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>3. Behind-the-Scenes<\/strong><\/p>\n\n\n\n<p>More broadly, there&#8217;s an entire content segment dedicated to offering a behind-the-scenes look at a professional career or workplace.<\/p>\n\n\n\n<p>From a career perspective, here are some popular themes that perform well on TikTok:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;How I Got My Job,&#8221; where the employee shares the story of how they landed their position,<\/li>\n\n\n\n<li>&#8220;Career Transparency,&#8221; where the employee reveals insider insights about their profession, sometimes including salary,<\/li>\n\n\n\n<li>or the &#8220;Career Timeline,&#8221; where the employee walks through their professional journey chronologically, backed by personal photos along the way.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7521393511724240158?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now go create your own content&#8230; and good luck!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\" content_cards_card content_cards_domain_training-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/training.isarta.com\/class?categories=SOCIAL_NETWORKS\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/training.isarta.com\/images\/entete.jpg\" alt=\"Social Networks Trainings - Online, Canada | Isarta\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/training.isarta.com\/class?categories=SOCIAL_NETWORKS\" target=\"_blank\">\n\t\t\tSocial Networks Trainings - Online, Canada | Isarta\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/training.isarta.com\/class?categories=SOCIAL_NETWORKS\" target=\"_blank\">\n\t\t\t<p>Training in marketing, communication, digital, social networks. Virtual classes (remote interactive webinars). Everywhere in Canada.<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"training.isarta.com\" class=\"content_cards_favicon\"\/>\t\ttraining.isarta.com\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is now a well-established platform for building your employer brand and supporting recruitment efforts. But decoding its language and finding the right tone to stand out isn&#8217;t always straightforward. Here are three angles to work with.<\/p>\n","protected":false},"author":88,"featured_media":84968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[],"class_list":["post-84960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-recruitment-hr"],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=84960"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84960\/revisions"}],"predecessor-version":[{"id":84973,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/84960\/revisions\/84973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/84968"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=84960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=84960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=84960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}