{"id":85011,"date":"2026-08-13T10:42:00","date_gmt":"2026-08-13T14:42:00","guid":{"rendered":"https:\/\/isarta.com\/news\/?p=85011"},"modified":"2026-08-13T18:32:51","modified_gmt":"2026-08-13T22:32:51","slug":"marketing-emails-how-can-you-stand-out-in-this-ocean-of-emails-and-newsletters-sent-and-received-every-day","status":"publish","type":"post","link":"https:\/\/isarta.com\/news\/marketing-emails-how-can-you-stand-out-in-this-ocean-of-emails-and-newsletters-sent-and-received-every-day\/","title":{"rendered":"Marketing Emails: How can you stand out in this ocean of emails and newsletters sent and received every day?"},"content":{"rendered":"\n

Email marketing remains the most effective way today to prospect for new customers, build customer loyalty, and grow sales. At least, that is the conviction of the trainer Myriam Forest. We sat down with her to discuss best practices for making email marketing an effective business driver.<\/strong><\/p>\n\n\n\n

There seems to have been a resurgence of email in marketing strategies in recent years. Is that something you\u2019re seeing as well?<\/strong><\/p>\n\n\n\n

Myriam Forest:<\/strong> Absolutely. I attribute it to a general fatigue with social media, especially since the rise of AI over the past few months. On the one hand, we\u2019re seeing more and more content that looks alike, and on the other, brands\u2019 posts are becoming less and less visible. So they\u2019re turning to other channels\u2026 including good old email marketing.<\/p>\n\n\n\n

Not only is it not dead, but it\u2019s actually highly effective. It\u2019s almost as if we\u2019re rediscovering it.<\/p>\n\n\n\n

It\u2019s true that email is a long-established marketing channel\u2026<\/strong><\/p>\n\n\n\n

Myriam Forest:<\/strong> \u2026And it remains one of the channels with the best return on investment in digital marketing! For one thing, you don\u2019t have to compete with social media algorithms, which ultimately gives you much better visibility.<\/p>\n\n\n\n

It also allows you to provide more personalized content. You can create highly targeted segments and develop a more intimate, personal relationship with your audience. Ultimately, that makes your communications more impactful.<\/p>\n\n\n\n

Not to mention that the barrier to entry is low, or even free when you have a small subscriber base. Everything can easily be managed in-house and at a lower cost than investing in tools such as digital advertising.<\/p>\n\n\n\n

As you mentioned, it\u2019s an \u201cowned\u201d communication channel, which is a significant advantage at a time when AI agents are increasingly removing intermediaries.<\/strong><\/p>\n\n\n\n

Myriam Forest:<\/strong> It\u2019s true that I place a lot of emphasis on the idea of autonomy with organizations. For now, though, I would say that it\u2019s not so much the disintermediation of AI agents itself that is causing concern (although it\u2019s something we need to be mindful of). It\u2019s mainly the fact that many companies are at the mercy of arbitrary decisions regarding their social media accounts\u2014account suspensions, fraud, loss of access, and so on.<\/p>\n\n\n\n

After investing time and sometimes money for years, companies can lose their Facebook and Instagram pages\/accounts, often with little or no recourse. This is especially due to arbitrary decisions made by AI systems and the lack of access to real human customer service for social media platforms. That\u2019s why it\u2019s important to maintain control and ownership of your database.<\/p>\n\n\n\n

The principle is simple: people who have subscribed to our list are not dependent on a third-party platform that could shut down tomorrow. As always, you should never put all your eggs in one basket.<\/p>\n\n\n\n

What are some of the common mistakes you often see in organizations\u2019 email marketing strategies?<\/strong><\/p>\n\n\n\n

Myriam Forest:<\/strong> The main one is viewing email marketing as simply a newsletter. This channel has several facets, including an automation component that shouldn\u2019t be overlooked, because it\u2019s what allows you to personalize messages based on the customer experience.<\/p>\n\n\n\n

To make full use of all the levers available in email marketing, you first need to think in terms of segmentation rather than simply sending generic emails. For example, there are e-commerce techniques for re-engaging people who have abandoned their shopping carts. This isn\u2019t a newsletter sent to everyone; it\u2019s targeted, segmented communication.<\/p>\n\n\n\n

Conversely, what best practices do you generally recommend?<\/strong><\/p>\n\n\n\n

Myriam Forest:<\/strong> For starters, I often hear that a good email open rate is between 25% and 40%. I disagree! You should be able to push that benchmark much further.<\/p>\n\n\n\n

I work with clients where we achieve open rates above 65% by delivering the right targeted content to the right people. That\u2019s absolutely achievable when you know your audience well and offer them content that genuinely interests them.<\/p>\n\n\n\n

You also need to be careful not to fall into the bad habit of using email solely to promote your product catalog. You should constantly be asking yourself about the value of the information you\u2019re sharing in your emails.<\/p>\n\n\n\n

Finally, I would be wary of falling into the trap of having AI write 100% of our emails for us. Just like on social media, I think that\u2019s the best way to make users lose interest in our content. Brand voice is more important than ever.<\/p>\n\n\n\n

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Email marketing remains the most effective way today to prospect for new customers, build customer loyalty, and grow sales. At least, that is the conviction of the trainer Myriam Forest. We sat down with her to discuss best practices for making email marketing an effective business driver.<\/p>\n","protected":false},"author":88,"featured_media":85012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/85011"}],"collection":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/comments?post=85011"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/85011\/revisions"}],"predecessor-version":[{"id":85017,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/posts\/85011\/revisions\/85017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media\/85012"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/media?parent=85011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/categories?post=85011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/news\/wp-json\/wp\/v2\/tags?post=85011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}