Location: Hybrid (Toronto-based office with flexibility for remote work)

Position Type: Full-Time / Permanent / Pay Grade: Level 3 ($51,200-$76,800) or Level 2 ($61,440-$92,160) commensurate with experience.

About Lancaster House

Lancaster House is the meeting ground of the labour relations community in Canada. We are the leading provider of conferences, information and analysis on labour, employment and human rights law. We aim to address current issues and, through the exchange of diverse views, to work towards the accommodation of competing interests. Our offerings include national conferences, customized training programs, digital content tools, publications, and on-demand resources that reflect the most current legal and policy issues shaping Canadian workplaces.

Position Summary

As part of the Lancaster House team, the Digital Marketing Specialist plans, builds, and optimises integrated campaigns that drive registrations and revenue for Lancaster House conferences, webinars, professional learning programs, and publications as well as ensuring seamless production of webinar, conference, skills training workshops professional learning program materials. This role is hands on across paid media, email automation, SEO/SEM, web production, analytics, and content. A key mandate is supporting our migration from Campaign Monitor to Salesforce Marketing Cloud (Account Engagement) and enabling the launch of a new ecommerce marketplace in a Cornerstone Learning Management System.

This role is ideal for a hands-on, data-curious marketer who enjoys shipping campaigns end to end-equally comfortable designing SFMC (Account Engagement) journeys, mining insights in SEMrush/GA4, and publishing swift, accessible pages in WordPress/ Elementor and Adobe InDesign.

You've marketed B2B professional learning or publications, can translate legal topics into plain language benefits, and love partnering with lawyers and editors. If you're excited to grow on LinkedIn and Facebook (with Bluesky for thought leadership), support migration to Marketing Cloud, and create and maintain a Cornerstone LMS marketplace-while keeping data clean, automation reliable, and content on brand you'll feel at home here.

Responsibilities

Campaign Strategy & Ownership

• Own the plan from audience insight to postmortem. Turn program roadmaps into integrated campaigns with clear objectives, budgets, audiences, and test plans.
• Develop and execute an annual B2B marketing plan aligned to conference calendars, program roadmaps, and publishing releases; define audiences, channel mix, budgets, creative, and KPIs.
• Build segmented, event based and always on campaigns across email, paid social, search, and remarketing; manage timelines, assets, QA, and postmortems.
• Partner with the Content team (AB2) create program concepts into clear value propositions, launch plans, and go-to-market playbooks.

Marketing Cloud Migration & Automation

• Be a key driver of our automation journey. Lead the move from Campaign Monitor to Salesforce Marketing Cloud (Account Engagement) and design journeys that convert.
• Lead the transition from Campaign Monitor to Salesforce Marketing Cloud - Account Engagement (Pardot), including data hygiene, field mapping, scoring & grading, Connected Campaigns, and Engagement Studio.
• Build forms and landing pages with progressive profiling; implement completion actions and nurture journeys that accelerate consideration and registrations.
• Establish UTM standards, campaign hierarchies, and dashboards that tie spend to opportunities, orders, and revenue in Salesforce.

Paid Media & Social Advertising

• Run paid and organic social with measurable growth goals. LinkedIn and Facebook are core acquisition channels; Bluesky supports expert voice and community.
• Plan and run LinkedIn Advertising (Sponsored Content, Lead Gen, Conversation Ads) and Facebook advertising (traffic, lead, and conversion objectives), including audience building, creative testing, and conversion optimisation.
• Build remarketing pools and lookalike audiences; manage pixels, event tags, and offline conversion uploads.
• Develop a platform specific content and engagement plan for BlueSky, including posting cadence, conversation threads, and community engagement within the legal and HR communities.
• Maintain Lancaster House's social presence (LinkedIn first; Facebook and Bluesky for community dialogue) with thought leadership content tailored to HR, union, public sector, and academic personas.

Program Materials and Content Production

• Format and finalize draft materials for webinars, conferences, and professional learning programs.
• Format and finalize supplementary event materials, including speaker biographies and panel scenarios.
• Work with Program Lawyers and Editorial Administrators to implement changes to related case material.
• Organize all supplementary materials for conferences and learning programs in accordance with Lancaster House standards and guidelines.
• Prepare digital files for distribution of webinar and conference materials to attendees.
• Secure copyright permissions from third-party sources for reproduction of content.
• Support the Editorial department with proofreading eAlerts as needed.
• Perform other related duties as assigned.

Program Marketing and System Integration

Partner closely with Program Lawyers, Editorial Administrators, Publishing, and Operations to ensure every conference, webinar, and learning products are marketed accurately, and fully connected to our enrolment and ecommerce systems.

Marketplace & enrolment: Support the Cornerstone LMS marketplace build and launch; coordinate product setup, pricing tests, tracking, and user flows; ensure Salesforce field mapping for enrolments and completions.

Process automation: Collaborate with Web Development to streamline registrations, fulfilment, and post?event access via automation; surface insights to improve content, landing pages, and nurture journeys.

SEO/SEM & Web Production

• Grow high intent traffic and conversions. Use SEMrush to inform content and ship fast, accessible pages in WordPress/Elementor.
• Own search performance using SEMrush for keyword research, competitive intelligence, site audits, and content briefs; drive on page and technical improvements.
• Publish and optimise pages in WordPress (Elementor); maintain templates, popups, and forms; ensure page speed, schema, accessibility, and mobile responsiveness.
• Write conversion ready copy (headlines, CTAs, ad variants, emails, landing pages) using Canadian English and Lancaster House brand guidelines.

Analytics & Reporting

Instrument, test, and learn. Ensure accurate tracking and translate data into clear recommendations that improve ROI.

Implement and troubleshoot GA4, pixels, and conversion events; QA all new campaigns with end-to-end test cases.

Qualifications & Skills

3-5+ years in B2B digital marketing (professional learning, legal, association, or publishing preferred) with a track record of driving registration and revenue growth.

Proven ability to build and execute an integrated B2B marketing plan (audience strategy, channel mix, budgets, creative, testing, measurement).

Tools & Platforms

Salesforce Marketing Cloud - Account Engagement (Pardot): forms/landing pages, Engagement Studio, scoring/grading, Connected Campaigns.

Salesforce CRM basics (campaigns, dashboards, campaign influence) and alignment with sales/registrations.

Semrush for SEO/SEM research, audits, and reporting; familiarity with Google Search Console.

WordPress

• Elementor page building and content updates.
• LinkedIn Ads and Facebook Ads setup, optimisation, and reporting; Bluesky publishing and engagement for thought leadership.
• Google Analytics 4 (GA4); pixel/tag management; UTM standards.
• Adobe Acrobat (advanced), Adobe InDesign (working knowledge), and basic HTML/CSS for web/email tweaks.

Competencies

• Effective copywriting and on page SEO; ability to adapt legal content into accessible, persuasive messaging.
• Meticulous project management and stakeholder communication in a deadline driven, multievent environment.
• Data driven decision-making with comfort in A/B testing, cohort analysis, and ROI storytelling.
• Commitment to accessibility (AODA/WCAG 2.1 AA), CASL compliance, and PIPEDA/privacy best practices.

Working Conditions

• Hybrid role based in Toronto with flexibility for remote work; occasional travel to conferences and events across Canada; some early morning or evening work during major events.
• This is a unionized role as part of Lancaster House's Collective Agreement with Unifor.

Compensation & Benefits

This is a Level 3 or Level 2 position within the Lancaster House collective agreement. Compensation includes a competitive base. Benefits include flexible work arrangements, extended health and dental coverage, paid holidays, and professional development support.

How to Apply

Interested candidates are asked email their resume and cover letter to Clinton Agius, Director Marketing & Sales, outlining your relevant experience and interest in the position by September 21st. 2025.

Lancaster House is committed to equity, diversity, and inclusion. We encourage applications from Indigenous peoples, racialized individuals, persons with disabilities, members of the 2SLGBTQ+ community, and other equity-deserving groups.