THE OPPORTUNITY:

Behind every powerful appeal is someone who knows how to connect hearts and data-someone who can turn insight into inspiration and strategy into generosity. At London Health Sciences Foundation (LHSF), we're searching for that person: a bold, curious and data-driven Manager, Direct Marketing ready to reimagine how donors engage with healthcare philanthropy through Direct Marketing.

We're looking for a thoughtful and results-driven marketing professional to lead our comprehensive Direct Marketing program. In this role, you'll oversee direct mail, tele-fundraising and digital fundraising campaigns that engage donors at every level-retaining loyal supporters, reactivating lapsed donors and welcoming new ones into our community of care.

You'll play a key role in modernizing LHSF's direct response efforts-integrating traditional mail with email, online giving, digital advertising and marketing automation to deliver a more personalized, data-informed donor experience. Working closely with our agency partners and internal teams, you'll design and implement high-performing campaigns that deepen relationships and inspire giving from donors with the capacity of $10,000 or less.

You're the kind of person who thrives on both creativity and analytics-someone who gets excited about testing new ideas, tracking performance metrics and finding smarter, more innovative ways to connect with donors. You bring a strategic mindset, an eye for detail and a passion for continuous improvement to everything you do.

IDEAL CANDIDATE PROFILE

Skills / Experience / Qualifications:

• Post-secondary education - university degree or college diploma in a related field, or equivalent combination of education and experience.
• Additional coursework or certification in fundraising from a recognized program is considered an asset.
• 5-8 years of progressive fundraising experience, including leadership in developing and executing direct mail, digital, and tele-fundraising campaigns, as well as donor segmentation and data-driven strategies.
• Proven proficiency in integrated and digital fundraising, with hands-on experience using CRM systems, marketing automation tools, social media platforms (both organic and paid) and performance analytics.
• Advanced proficiency in Raiser's Edge NXT and Microsoft Office Suite (Word, Excel, PowerPoint).
• Exceptionally organized, detail-oriented and capable of managing multiple priorities and deadlines with accuracy and professionalism.
• A proactive self-starter who demonstrates sound judgment, problem-solving ability, and initiative while working independently or collaboratively.
• Outstanding verbal and written communication skills; articulate, confident, and can build positive relationships with internal stakeholders, donors and the public.
• Demonstrated ability to contribute effectively within a team environment to achieve shared fundraising goals.
• Maintains the highest level of discretion and professionalism in handling sensitive and confidential information.

Functions/Duties: (not in priority order or percentage of time)

Program Strategy & Leadership

• Lead the strategic planning, implementation, and evaluation of the Direct Marketing portfolio, including direct mail, tele-fundraising and digital marketing.
• Serve as the key liaison between LHSF and the organization's direct marketing agency, to drive innovation, digital integration and strong performance across all campaigns.
• Ensure alignment between direct response strategies and LHSF's overall fundraising priorities, reinforcing the Foundation's role in supporting world-class patient care.

Modernization & Digital Transformation

• Champion the modernization of LHSF's direct marketing program - integrating digital channels, automation, personalization and data analytics to evolve beyond traditional mail.
• Identify and test new tools, technologies and approaches to enhance donor engagement and campaign ROI.
• Partner with direct response agency to lead the transformation of donor journeys through omnichannel campaigns that connect online and offline giving.

Campaign Development & Execution

• Oversee the end-to-end development and execution of campaigns, from creative direction and segmentation through to production, reporting and optimization.
• Ensure campaigns are delivered on time, on budget and to a high standard of quality and donor experience.

Data & Insights

• Leverage data analytics, segmentation, and predictive modelling to identify growth opportunities, guide decision-making and measure performance.
• Ensure accurate and timely data entry, coding and reporting within Raiser's Edge and related platforms.
• Track and analyze KPIs and campaign results, reporting regularly on insights and recommendations for improvement.

Donor Stewardship & Experience

• Ensure meaningful, consistent, and personalized stewardship of annual donors.
• Support an integrated donor experience across mail, digital, and social touchpoints to foster stronger donor relationships.

Planning, Budgeting & Reporting

• Develop annual business plans and budgets for the Direct Marketing portfolio.
• Monitor expenses and revenue projections to ensure cost-effective and sustainable growth.
• Provide regular progress reports to the EVP, including campaign results, vendor performance, and strategic recommendations.

Collaboration & Leadership

• Work collaboratively across LHSF teams to ensure coordination with major gifts, events, and communications strategies.
• Lead knowledge sharing and training related to direct response best practices and emerging trends.
• Stay informed on sector innovations and apply insights to strengthen LHSF's annual giving strategy.

Other Responsibilities:

• Works as a team player promoting a positive and professional work environment and conducts role with integrity and respect.
• Act as an Ambassador throughout the Community, positively representing the Foundation and Hospital.
• Abides by the policies and procedures of the LHSF and LHSC.
• Abide by the Occupational Health and Safety Act, and work in a manner that is safe, reporting incidents immediately to direct supervisor.
• Other duties as assigned, from time to time, to meet the overall goals and objectives of the London Health Sciences Foundation.
• Operate within culture and core values of the organization.

To apply for this position please submit a resume and cover letter detailing your experience to Nancy Foran, Executive Assistant, via Isarta. Please note only those who submit both a resume and cover letter will be considered for this role.

DEADLINE TO APPLY: 5:00 pm on Friday, November 21, 2025.