Title: Integrated Marketing Manager

Location: Toronto, ON (Hybrid)

Reports to: President, Canadian Country Music Association (CCMA)

Type: Full-time, Permanent

About the Canadian Country Music Association

The Canadian Country Music Association (CCMA) exists to celebrate and elevate Canadian country music, connecting artists, industry professionals, and fans across the nation. Through year-round initiatives and our flagship event, Country Music Week and the CCMA Awards, we create opportunities that showcase talent, strengthen the industry, and grow our community at home and abroad.

The CCMA office is located in downtown Toronto and operates on a hybrid schedule, with team members in the office three days a week. We pride ourselves on our inclusive, creative, and supportive work environment that values collaboration, curiosity, and connection.

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The Canadian Country Music Association is seeking a strategic, creative, and collaborative Integrated Marketing Manager to lead the development and execution of our marketing strategy across events, programs, partnerships, and year-round initiatives.

This is an important role within the organization. You will be responsible for shaping how CCMA shows up to fans, industry, partners, and the broader cultural landscape - driving strategy, alignment, and impact across all marketing touchpoints.

If you are energized by building integrated marketing programs, leading teams, and working at the intersection of culture, entertainment, and business, we'd love to meet you.

Role Description:

Reporting to the Head of Artist & Industry Relations, the Manager, Integrated Marketing is the strategic lead for CCMA's marketing function, responsible for setting direction and driving execution across all consumer-facing (B2C) and industry-facing (B2B) marketing initiatives.

This role leads marketing strategy for CCMA's flagship events - including Country Music Week and the CCMA Awards - as well as year-round marketing for CCMA 365, spanning membership, industry programming, education, international initiatives, and community engagement. You will work closely with Public Relations, Sponsorship, Membership, Industry Relations, and external partners to ensure marketing programs are cohesive, aligned, and effective. The Content Marketing Coordinator reports directly into this role, supporting content creation, social execution, and digital needs.

This position blends strategic leadership with hands-on execution and is ideal for someone who thrives in a fast-paced, creative, and collaborative environment.

Responsibilities:

Marketing Strategy and Leadership

• Lead CCMA's integrated marketing strategy across events, programs, partnerships, and year-round initiatives
• Serve as the central marketing lead, ensuring alignment across communications, sponsorship, content, and brand
• Identify and activate external partners, agencies, platforms, and creator ecosystems to expand reach, impact, and opportunity
• Develop and manage influencer, creator, and artist partnerships that amplify CCMA programs and brand storytelling across consumer and industry audiences

Event Marketing and Campaign Management

• Own strategy and execution for integrated marketing campaigns supporting Country Music Week, the CCMA Awards, and related programming
• Develop campaign timelines, creative workflows, and promotional plans with internal teams and external partners
• Partner with Communications/PR to align messaging, announcements, and earned media
• Collaborate with Sponsorship to integrate partner deliverables and support partner KPIs
• Lead collaboration with creators, influencers, artists, and partners to deliver integrated content and experiential moments
• Support on-site marketing, including content capture, live promotion, and activations

Year-Round Marketing (CCMA 365)

• Develop and execute integrated marketing plans supporting CCMA's year-round ecosystem, including membership, education, industry initiatives, and global programs.
• Drive consistent engagement across the CCMA community by highlighting opportunities, benefits, and impact.
• Identify opportunities to strengthen brand perception and deepen relationships with members and industry stakeholders.

Content, Communications & Team Leadership

• Lead, mentor, and develop the Content Marketing Coordinator
• Prioritize the deliverables and workflow of the team
• Oversee development of content for social media, newsletters, website updates, and B2B materials.
• Ensure consistent brand voice, tone, and messaging across all platforms.
• Support content needs for artists, members, partners, media, and sponsors.

Consumer & Fan Marketing (B2C)

• Lead CCMA's consumer and fan marketing strategy, driving audience growth and engagement
• Oversee D2C initiatives, including e-commerce and the CCMA merch store
• Develop and manage influencer- and creator-led programs to expand reach, discovery, and year-round fan connection

Industry & Partner Marketing (B2B)

• Develop marketing programs that support industry engagement, sponsorship value, and partner storytelling.
• Collaborate with Sponsorship and Industry Relations to create compelling B2B narratives and assets.
• Identify opportunities to expand CCMA's reach and influence through strategic partnerships.

Insights, Reporting & Optimization

• Track and analyze marketing performance, audience growth, and campaign effectiveness.
• Deliver insights and recommendations to inform strategy and decision-making.
• Manage the marketing budget with a focus on ROI, impact, and efficiency.

Capability Requirements - education, skills & experience :

• 5+ years of experience in marketing strategy, campaign development, or brand management, with demonstrated success leading integrated campaigns and partnerships
• 2+ years of experience managing, mentoring, and leading a team of marketing professionals
• Experience working with

creators, influencers, artists, and brand partners to drive reach, engagement, and authentic storytelling.

• Proven experience leading integrated marketing campaigns across digital and traditional channels.
• Strong understanding of B2C and B2B marketing, audience development, and funnel strategy.
• Experience working with D2C and e-commerce platforms (Shopify preferred).
• Excellent communication and writing skills across consumer and industry audiences.
• Strong project management skills with the ability to manage multiple priorities.
• Analytical mindset with experience using data to optimize performance.
• Experience working with agencies, vendors, and external partners.
• Familiarity with social listening or analytics tools (e.g., Meltwater) is an asset.
• Bilingual French is an asset.
• Passion for music, culture, and the evolving entertainment landscape.

How to Apply

To apply, please send a cover letter and resume.

We want to thank all applicants for their interest. However, only those selected for interviews will be contacted. No phone calls or visits, please.

Equity, Diversity, and Inclusion

Diversity, equity and inclusion are critical components of business at the Canadian Country Music Association, and we are committed to making these values an integral part of our culture. The CCMA encourages applications from all qualified applicants, including women, men, non-binary identifying and persons with disabilities, Black, Indigenous, People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual

• (LGBTQ2SIA+) community, and other equity-seeking groups.

If you require accommodation during the application or interview process, please let us know - we'll be happy to assist.