Job Summary

The Senior Manager, Channel Marketing- Commercial & Industrial serves as the single point of connection between the commercial & industrial business and the broader corporate marketing/product/digital/channel/creative organization, ensuring that brand, product, promotional, and content strategies are aligned with commercial priorities and executed with speed and discipline. This leader is accountable for translating the needs of a complex, industrial fastener portfolio into clear marketing strategic direction—coordinating across product, marketing, brand, digital, e-commerce, creative and channel teams to support growth, customer engagement, and sales effectiveness.

Essential Job Functions *

• Act as the primary conduit between the commercial & industrial business unit and the centralized shared resources marketing organization
• Partner with various business unit leaders to define channel/customer specific marketing priorities that support growth, customer retention, and margin objectives
• Drive and ensure alignment between commercial strategy, product roadmap, and marketing execution across a series of shared service teams
• Understand the business success, growth, gaps and actions of the sector, then collaborate with product management and related teams to support:
  • Product positioning and value propositions
  • Portfolio rationalization and expansion initiatives
  • Robust product roadmap meeting your specific channel needs, as well launch planning for new products and line extensions. This includes advocating for your channel, while working within the boundaries of shared services
• Ensure product content, messaging, and specifications are accurate and market-ready
• Lead planning and coordination of monthly and quarterly promotional efforts in conjunction with C&I sales team goals
• Provide brief and context, for development of sales support materials including:
  • Product catalogs and sell sheets
  • Promotional flyers and programs
  • Distributor and customer-facing presentations, utilizing the Allego platform
• Ensure marketing materials are aligned with sales strategies and customer needs
• Steward brand consistency across ST Fasteners, All-Points, and Canadian Industrial
• Utilize shared service to coordinate updates to:
  • Websites and digital content
  • Product data, imagery, and descriptions
  • Channel-specific marketing assets
• Ensure content supports both brand standards and industrial buyer expectations
• Serve as the central point of coordination across:
  • Product; product teams, souring teams
  • Marketing; creative, digital, ecommerce
• Translate business needs into clear briefs, priorities, and timelines for shared service partners
• Monitor effectiveness of marketing initiatives and promotions, then adjust as needed
• Use data and feedback from sales, customers, and channels to refine messaging and programs
• Continuously improve speed, clarity, and impact of market execution
• Other duties as assigned.

* This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field
• 8–12+ years of marketing experience, preferably within industrial, manufacturing, fasteners, MRO, or B2B distribution environments
• Proven experience supporting complex product portfolios and multiple brands
• Experience operating effectively within a matrixed or shared services support model
• MBA or advanced degree a plus

Competencies – Knowledge, Skills, and Abilities

• Strong commercial acumen with experience supporting large P&Ls
• Ability to translate technical product offerings into clear, compelling value propositions
• Excellent cross-functional leadership, engagement, communication and stakeholder management skills
• Highly organized with strong execution discipline
• Comfortable working across strategic, executional and task levels, to get the job done

Operational Equipment

• Computer