Atrium is Atlantic Canada's leading furniture and home decor destination, with major tenants including Ashley Furniture, World Wide Furniture, and Gallery 1 Furniture, among other reputable home decor companies.

We are currently seeking a talented and motivated Marketing Manager who will contribute to the marketing strategy for Worldwide Furniture, Ashley Furniture, and Gallery 1 Furniture; as well as execute and coordinate all collateral and assets required to execute the strategy.

RESPONSIBILITIES

• Work with team on development of overall marketing strategy (includes online, social media, print, television, and radio); across 3 banners - Ashley Furniture, Worldwide Furniture, and Gallery 1 Furniture;
• Planning of promotional calendar and execution of all promotions;
• Managing marketing budgets for all stores - including promotion and branding activities;
• Creation of television and online video advertising assets (in-house and with third party suppliers);
• Generate ideas for creative marketing concepts unique in the furniture industry;
• Booking of all media and delivery of assets - radio, television, flyers, signage;
• Work with in-house Graphic Designer on execution of all marketing collateral required to effectively implement the marketing strategy;
• Implement digital strategies in-house, and act as liaison with external digital media suppliers;
• Writing of scripts and ad copy for campaigns - radio, television, print, digital;
• Assess the success of each campaign, including online analytics, evaluate sales and traffic results and implement improvements;
• Review website analytics;
• Conduct customer research to inform marketing strategy through surveys and contests.
• Work with Digital Marketing Coordinator to oversee all organic and paid social media campaigns (Facebook, Instagram, Twitter, etc.)
• Create email marketing campaigns;
• Build strong relationships with media outlets and promotional companies.

QUALIFICATIONS

Education and Experience:

• 3-5 years in a Marketing role;
• Degree or Diploma with a focus in Marketing, Radio TV Arts, or Communication (or other relevant field);
• Digital marketing experience;
• Facebook Blueprint certification or equivalent experience with Facebook advertising is an asset;
• Google AdWords certification and/or experience is an asset;
• Experience with Adobe Creative Suite, including InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro is an asset; but not required
• Experience in campaign management is an asset.

Specific Skills and Knowledge

• Strong project management skills;
• Strong technical skills - particularly with relevant software, digital advertising tools,
• Creativity - ability to create content that is creative, informative and captivates a specific audience;
• Analytical skills - working knowledge of online analytics;
• Communication skills - must be able to communicate effectively in person and have strong written communication;
• Planning skills - required to produce and follow a marketing plan, with associated budget;
• Strong attention to detail - particularly with editing and proof reading;
• Working within tight deadlines.

WHAT WE OFFER

• Competitive salary
• Health and dental benefits;
• Employee discount;
• Opportunity to be part of an exciting, entrepreneurial company and have an impact on our business.

How To Apply

Please send resume. We thank all applicants for their interest, but only those selected for a pre-screen will be contacted.