Marketing Content Creator

Location: Toronto, ON / Greater Toronto Area (Local / Hybrid / Remote Flex)

Company: InTouchLink

Turn ideas into content people actually pay attention to.

About InTouchLink

InTouchLink is a leading engagement and communication platform designed for senior living communities. We help operators create more connected, transparent, and enriching experiences for residents, families, and staff.

We are actively hiring for this role and looking to fill the position immediately.

Role Overview

We're looking for a creative, early-career marketer who can operate across design, video, audio, and written content - someone who doesn't just create content, but understands how it performs and why it matters.

You'll work directly with the Marketing Manager and CRO, helping bring campaigns, product stories, and brand moments to life across multiple channels.

This is a growth role inside a fast-moving team that will push you, support you, and give you real ownership over your work.

What You'll Be Doing

Content Creation & Design

• Create visual content for social media, website, client information/training and campaigns
• Design marketing collateral (PDFs, one-pagers, flyers, presentations)
• Develop trade show assets (booth backdrops, signage, swag)

Video & Audio Production

• Produce and edit short-form and long-form video (product demos, sizzle reels, clips)
• Produce and edit audio (podcasts, snippets, promotional content)
• Support storyboarding and content planning

Written Content & Copy

• Write blogs, articles, and marketing content aligned with brand voice
• Edit and refine copy for clarity, tone, and impact
• Translate product features into compelling, easy-to-understand messaging
• Build a strong understanding of our industry and audience

Email Marketing & Campaigns

• Create and design email campaigns to support lead nurturing and conversion
• Develop sequences (pre-demo, post-demo, re-engagement)
• Write high-converting email copy for campaigns, newsletters, and updates
• Collaborate with sales to align messaging across outreach efforts

Webinars & Virtual Events

• Support planning and execution of webinars and virtual events
• Create promotional assets (landing pages, emails, social posts)
• Repurpose webinar content into clips, articles, and campaigns
• Help develop topics aligned with real industry pain points

Newsletter & Content Distribution

• Manage and grow recurring newsletters
• Curate and distribute content aligned with industry trends and product value
• Track and optimize performance (open rates, CTR, engagement)

Project Management & Collaboration

• Manage multiple projects and deadlines effectively
• Work cross-functionally with sales, marketing, and leadership
• Use tools like ClickUp to stay organized and on track
• Take direction, execute quickly, and bring your own ideas to the table

What We're Looking For

• 1-3 years of experience in content creation, marketing, or similar
• Strong skills across design, video, audio, and written content
• Proficiency with tools like Adobe Creative Suite, Canva, Descript, etc.
• Excellent writing and copy editing ability
• Native or native-level English fluency
• Strong attention to detail and ability to manage multiple priorities
• Comfortable working across teams and adapting to different content needs

Nice to Have

• Experience in B2B or SaaS environments
• Familiarity with content performance metrics and analytics
• Strong AI expertise
• Exposure to senior living, healthcare, or hospitality industries

AI & Content Approach

We embrace AI as a tool for ideation and efficiency - but not as a replacement for thinking. Strong judgment, originality, and understanding your audience are critical to producing content that actually resonates.

Compensation

$45,000 - $50,000 CAD, based on experience and skillset

To be considered, please apply via Linkedin and then email your porfolio via Isarta

Who You Are

• Creative, curious, and detail-oriented
• Able to move between different types of content without friction
• Organized and strong with time management
• Looking for a role where you can grow quickly and take ownership
• Motivated to create work that actually gets seen, used, and remembered

Why This Role

• You won't just be "making content."
• You'll be helping shape how InTouchLink shows up -
• across marketing, sales, product storytelling, and the industry as a whole.
• And you'll be doing it with a team that actually cares about doing great work.

Apply Now

If this sounds like your kind of role, apply with your portfolio and tell us why you'd love this position.

Make sure you follow the application instructions above - we do check.