Role Overview

Smart City Water (SCW) is hiring a Marketing Associate to help expand VO (Visual OTTHYMO) into the U.S. market.

VO is hydrologic and hydraulic modelling software used by engineering consultants, municipalities, and watershed agencies to analyze stormwater systems and support infrastructure planning.

This role focuses on research, marketing campaign execution, and lead generation.

You will work with technical material related to stormwater modelling and water resources engineering, translating it into clear and useful marketing content.

Work Structure

• 6-month contract, with potential extension
• Hybrid schedule: 2 days in office, 3 days remote; Could be asked to come into the office as needed. Occasional periods of full in-office work may be required
• Office location: Woodbridge, Ontario
• Reports to: VO Business Unit Manager

Key Responsibilities

Research & Lead Generation

• Conduct research on U.S. states (initial focus: TX, NY, PA, MI, OH)
• Identify engineering consultants, municipalities, watershed authorities, and regulators
• Research organizations using modelling tools such as SWMM, HEC-HMS, MIKE SHE, or similar platforms
• Build structured lead lists and maintain accurate CRM records

Marketing Campaign Execution

• Support the development of landing pages and marketing campaigns
• Draft structured email sequences targeting:
• Engineering consultants
• Municipal reviewers
• Agencies and regulators
• Launch campaigns and track engagement
• Route qualified leads to the Business Manager

Social Media

• Prepare weekly content for LinkedIn and X
• Translate technical VO material into clear educational posts
• Share:
• Feature highlights
• Case studies
• Industry insights
• Upcoming VO releases

Reporting

• Track lead generation and campaign performance
• Provide daily progress updates and weekly summary reports
• Identify opportunities to improve campaign results

General Marketing Support

• Assist with website updates and marketing materials
• Support the VO Business Unit's Marketing Made Simple strategy
• Contribute to other marketing initiatives when needed

Example Work You May Do

• Research stormwater modelling regulations in New York State
• Identify engineering firms using SWMM or HEC-HMS
• Draft a LinkedIn post explaining how VO improves modelling workflows
• Build a targeted email campaign introducing VO to engineering firms

Ideal Candidate

You are:

• Execution-focused and accountable
• Organized and detail-oriented
• Comfortable managing multiple tasks
• Resourceful and responsive during work hours
• Interested in learning a technical product

You likely have:

• Degree in Marketing, Business, or Communications
• Experience with CRM systems, email campaigns, or digital marketing tools
• Strong writing ability
• Ability to translate technical material into clear messaging

An engineering background is not required, but comfort working with technical content is important.

This Role Is Ideal For

• Early-career marketers who enjoy research and structured work
• Graduates interested in infrastructure, engineering, or environmental sectors
• Candidates who want hands-on experience building real marketing campaigns

Compensation

• $27-$33 CAD per hour
• 30-40 hours per week
• 6-month contract with potential extension
• Performance reviews at 30 and 90 days

Candidates with strong CRM, campaign execution, research, or lead generation experience may be considered toward the top of the range.

Shortlisted candidates may be asked to complete a brief skills assignment.