Company & Role Description

Wanshing Machinery is a Richmond-based company specializing in the sales, rental, and service of forklifts and material handling equipment. We are growing and looking for a motivated Sales Coordinator to help generate new opportunities, support customer communication, and keep our sales process organized and moving forward.

This is not a pure cold-call role, but you do need to be comfortable picking up the phone, following up consistently, and communicating professionally with local businesses. This role is ideal for someone who enjoys customer communication, sales support, and coordination in a fast-moving equipment business.

Role Responsibilities

• Make outbound calls and send emails to local businesses to generate new leads
• Follow up on quotes and keep potential customers engaged
• Handle inbound inquiries by phone, email, and walk-in
• Prepare sales and rental quotations and invoices
• Support the sales team with customer communication and follow-up
• Manage equipment listings on business platforms, social media, and industry websites
• Track leads, quotes, and customer activity in the company database
• Coordinate deliveries between sales, service, and customers
• Help ensure a smooth process from inquiry to delivery

Qualifications

• Canadian work experience in sales support, customer service, office administration, or coordination
• Comfortable making outbound calls and writing professional business emails
• Strong communication and follow-up skills
• Experience in equipment, automotive, construction, or industrial sectors is a strong asset
• Proficient in Microsoft Office, especially Excel and Outlook
• QuickBooks or Xero experience is a bonus
• Organized, detail-oriented, and accurate with quotes, invoices, and customer records
• Looking for a permanent, long-term position

Pay & Benefits

• Compensation: $50,000 - $80,000 total earning potential (Base Salary
• Uncapped Commission).
• Growth: We provide training on our equipment and sales process.
• Health: Comprehensive Dental
• Extended Health Care
• Life Insurance.
• Stability: A permanent, full-time role in a steady, essential industry.
• Perks: On-site parking.

Application Details

• Please submit your application with your resume and responses to the questions below via LinkedIn or via Isarta
• Subject Line for Email: Sales Coordinator - [First Name Last Name]

- Tell us about a time you communicated with a business or customer. What was the situation, the outcome, and what did you do?

- Do you have experience in equipment, automotive, construction, or industrial sectors? Yes or No is fine, with one short line of explanation.

- Are you looking for a permanent, long-term position? Yes or No.

• Applications without these responses will not be reviewed.