Avena Foods is a specialty miller of gluten-free, nutritious, whole oat and pulse ingredients. Avena supplies these value-added ingredients to commercial food, beverage, and nutraceutical companies globally. Avena is headquartered in Regina and currently operates three facilities in Canada: Regina, SK, Rowatt, SK, and Portage la Prairie, MB. Avena has a strong commitment to sustainability, and values transparency and communications throughout the value chain. Our vision is partnering for safe, healthy diets and a sustainable world.

In a career with Avena you can look forward to:

· Being part of a team committed to building an innovative and diverse culture

· Supporting your growth through professional development, training, and recognition programs

· Competitive compensation including Health, Dental, Life, Retirement Savings, Employee and Family Assistance Program and more

· Additional benefits for extra coverage such as Avena's Health Spending Account and Wellness Account

Position Summary

Avena Foods is seeking a Senior Associate, Marketing and Sales Analytics for an 18-month contract. This role is a key member of the Sales and Marketing team, with a primary focus on SEO and digital marketing, supporting online visibility, content creation, lead generation, and analytics-driven sales insights.

Location: Regina, SK (Primarily in-office; flexibility may be provided after training)

Reports To: VP, Sales and Marketing

Key Responsibilities

• SEO & Digital Marketing: Lead SEO strategy, monitor search performance, manage Google Ads campaigns, and optimize website and content for search visibility.
• Website & Online Presence: Maintain corporate website (WordPress), create/update web pages, blogs, and digital content.
• Social Media & Campaigns: Plan and execute digital campaigns and social media strategies; develop content calendars; monitor analytics.
• Marketing Collateral: Design and develop sales presentations, newsletters, point-of-sale materials, graphics, and videos.
• Sales Analytics & Reporting: Maintain sales data, prepare forecasts, track pipeline, and provide actionable insights.
• Events & Lead Management: Support tradeshows, maintain lead databases, and track marketing ROI.
• Market Intelligence: Monitor competitors, industry trends, and market gaps to support strategic recommendations.
• Administrative & Corporate Social Responsibility Support: Coordinate team administrative tasks and lead corporate social responsibility initiatives and community engagement programs.

Qualifications

Bachelor's degree in Marketing, Business, or related field

• 3-5 years of experience in digital marketing with strong focus on SEO
• Proficiency in website content management systems (WordPress preferred)
• Expertise in SEO best practices, keyword research, Google Ads, and Google Analytics
• Experience with design and media tools such as Adobe Creative Suite or Canva - Strong analytical skills with the ability to interpret data and generate actionable insights
• Knowledge of food science or the food industry is an asset
• Strong organizational skills and ability to manage multiple priorities

*Employment is subject to successfully completing pre-employment checks which may include criminal record checks, education verification, and reference review.

*By submitting your resume, the applicant acknowledges that providing false, misleading or inaccurate information on their resume or during the interview is grounds for disqualification or dismissal.

*Avena is an equal opportunity employer and is committed to providing reasonable accommodation for applicants with disabilities. If you require accommodation during the application or interview process, please contact hr @ avenafoods.com to request assistance.

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