Position Summary:

We're looking for a Senior Manager, Marketing (B2B) to lead the development and execution of marketing strategies that drive growth across key customer segments and support our commercial priorities. This is a hybrid role based in Toronto, ON.

In this role, you'll translate market and customer insights into clear value propositions, integrated campaigns, and go-to-market strategies that strengthen market position and accelerate pipeline growth. You'll also play a key role in supporting sales enablement efforts by ensuring marketing programs are aligned to customer engagement needs and commercial objectives.

Working closely with Sales, Business Development, and cross-functional teams, you'll help ensure marketing is tightly connected to business priorities, measurable in impact, and informed by market and competitive intelligence.

Vacancy status: This posting is for an existing position.

What You'll Do:

Drive Marketing Strategy & Growth:

Develop and execute B2B marketing strategies aligned with revenue and business goals.

Translate customer, market, and competitive insights into demand generation and pipeline growth strategies.

Lead integrated campaigns across digital, events, partnerships, and external communications.

Shape go-to-market plans for new and existing services to strengthen positioning and differentiation.

Partner with Sales and Business Development to align marketing programs with customer engagement and sales enablement needs.

Develop POC materials, including partnership decks, customer engagement programs, and lifecycle strategies.

Own conference and event strategy, including planning, execution, and follow-up to generate leads and market insights.

Strengthen Collaboration & Commercial Impact:

Act as a key connector between Marketing, Sales, Business Development, and Operations to ensure alignment on priorities.

Support enterprise initiatives and cross-functional projects with marketing and communications expertise.

Track, measure, and report on campaign performance, KPIs, and ROI.

Translate performance data, market trends, and competitive activity into actionable recommendations.

Continuously refine strategies to improve effectiveness, growth outcomes, and customer impact.

Lead, Coach & Enable Teams:

Lead and mentor a team of Marketing Managers and Specialists, fostering growth, accountability, and high performance.

Support capability development to ensure teams stay current with evolving tools, trends, and best practices.

Drive collaboration and knowledge sharing across Marketing, Sales, and broader commercial teams.

Support resource planning, prioritization, and continuous process improvement to enable efficient delivery.

What You'll Bring:

8-10+ years of experience in B2B marketing and/or sales, ideally in healthcare, diagnostics, or related industries.

4+ years of people leadership experience.

Bachelor's degree in Business, Marketing, Communications, or related field (MBA an asset).

Strong track record of driving revenue growth through marketing strategy.

Experience in sales enablement and supporting commercial strategy execution.

Experience marketing to healthcare professionals and/or consumer audiences is an asset.

Experience working in complex, matrixed organizations (healthcare/pharma experience an advantage).

Proficiency with MS Office and Power BI; Salesforce experience an asset.

Experience using GenAI tools for content development is an asset.

Strong communication, stakeholder management, and cross-functional collaboration skills.

Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Why Join Us?

At LifeLabs, you'll help shape how we connect with customers and bring meaningful healthcare insights to market. Your work will directly support growth, strengthen partnerships, and contribute to improving healthcare across Canada.

We're committed to building an inclusive, supportive environment where people can grow their careers, share ideas, and make a real impact together.

What We Offer:

Salary range: $112,565 - $143,520 CAD annually (commensurate with experience)

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