Job Title: Marketing Program Coordinator

Department: Marketing

Reports To: VP, Marketing

Purpose of Job

The Marketing Program Coordinator is primarily responsible for supporting the overall marketing team with regards to the coordination, tracking and delivery of key integrated marketing programs. The role will work closely with all marketing leads, across a variety of specialized marketing functions (digital marketing, advertising and media, analytics, events and creative) in order to deliver on key projects that support various business units across the organization. Furthermore, the role will also be tasked to manage the day-to-day marketing tactical calendar and identify project risks and ensure the appropriate mitigation plans are developed and implemented.

The hiring manager will be looking for top project coordination experience, examples of attention to detail and multitasking several key projects that show delivery with successful results.

Main Activities:

Champion all aspects of the execution process for all key marketing tactics and programs, working closely with the marketing leads

Support the marketing tactical calendar and delivery process by developing project milestones, tracking delivery and mitigating risks

Collaborate with internal teams to gather requirements, develop project plans and execute strategic marketing programs

Maintain reports and organize assets in order to analyze overall campaign processes, performance and learnings

Manage flow and intake of smaller day-to-day marketing requests, take ownership of key milestones and deadlines, and communicate priorities to the various marketing teams required to deliver on the tactic

Build marketing workback schedules and integrated views that support new product and service launches across the entire Equitable Bank business, while being able to manage all projects and ensure it is delivered on time and within scope

Support analytics implementation across all marketing channels in order to constantly optimize program performance and be able to communicate marketing ROI for each program

Ensure that all documentation is examined for and meets quality and accuracy requirements, including status reports, budget documents and timelines

Coordinate and execute multiple fast-moving projects concurrently, within strict deadlines and high expectations

Partner with project leads to monitor day-to-day activities of the project team and ensure work is progressing as planned

Document and present project status, escalations and change requests to Director, Marketing and marketing leads, as needed

Manage and coordinate project status meetings

Oversee vendor invoices, agreements and follow-up items that are required

Monitor and communicate marketing, digital and earned media trends that can be shared with the team and help inspire creative/alternative solutions

Knowledge/Skill Requirements:

Post-secondary education in Marketing, Commerce, Business or related experience

Must have 2-4 years of experience in a marketing agency environment or corporate marketing team, with proven experience supporting the delivery and success of a variety of marketing programs across various industries

Ability to manage and achieve project milestones that involve cross-functional internal and external teams, and inspire multiple teams to achieve a common goal

Must demonstrate experience with project delivery across various marketing functions and specialized teams

A proactive candidate who enjoys collaborating with others to execute and operationalize these ideas flawlessly, and is solutions-oriented when encountered with challenges or obstacles

Excellent time management and organizational skills

Strives under pressure and enjoys working towards ambitious targets and aggressive timelines

Strong attention to detail and does not get rattled when unpredictable challenges are encountered; we will be asking for examples

Ability to present marketing timelines, project deliverables and status reports to senior management

Good understanding of the end-to-end process and timing of developing and building marketing programs that support product launches, brand campaigns and digital programs

Ability to think on your feet and adapt to changing circumstances or unpredictable challenges

Experience across both B2C and B2B marketing

Experience within a financial institution would be an asset