Job Title: Sales and Marketing Manager

Company: Sarina Homes

Location: Calgary, Alberta

Job Type: Full-Time

About Sarina Homes

Sarina Homes is a leading developer specializing in multifamily rental apartments and for-sale townhomes. With a focus on high-quality, community-driven living spaces, we are dedicated to delivering innovative and sustainable housing solutions.

Job Summary

Sarina Homes is seeking a dynamic and detail-oriented Sales and Marketing Manager to manage and direct all leasing, sales, and marketing activities for our multifamily rental and for-sale residential projects. The ideal candidate will have a strong background in real estate marketing, sales coordination, and leasing management, with experience in multifamily rentals and residential sales.

Key Responsibilities

Marketing & Branding:

• Develop and execute marketing campaigns to drive awareness and generate leads.
• Manage digital marketing efforts, including social media, website content, and email campaigns.
• Collaborate with designers and agencies to create promotional materials and advertisements.
• Analyze market trends, competitor activity, and customer insights to optimize marketing strategies.

Sales Management:

• Develop and implement sales strategies to attract potential buyers.
• Direct all sales activities related to townhomes, ensuring sales targets are met.
• Conduct property showings, open houses, and sales presentations.
• Work with legal and finance teams to facilitate sales contracts and closing processes.
• Maintain relationships with real estate agents, brokers, and other industry partners.

Leasing Management:

• Oversee all leasing activities for rental properties, ensuring rental rate and occupancy goals are met.
• Develop and implement leasing and marketing strategies to attract high quality prospective tenants.
• Coordinate and conduct property tours, tenant screenings, and lease signings.
• Collaborate with the property management team to ensure smooth tenant move-ins and renewals.

Community Engagement & Events:

• Plan and execute events to promote properties and engage the community.
• Foster relationships with local businesses, industry partners, and stakeholders to enhance brand presence.

Reporting & Analysis:

• Track and report on leasing and sales performance, adjusting strategies as needed.
• Maintain a CRM database of leads, prospects, and customers for follow-ups and engagement.
• Provide regular updates on market trends, customer feedback, and campaign effectiveness.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Real Estate, or related field preferred.
• Licensed by the Real Estate Council of Alberta.
• 2+ years of experience in sales, marketing, leasing, or real estate.
• Experience in multifamily rental and for-sale residential is strongly preferred.
• Strong understanding of digital marketing, social media, and branding strategies.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in CRM software, Microsoft Office Suite, and marketing tools.
• Ability to work independently and collaboratively in a fast-paced environment.

Why Join Sarina Homes?

• Opportunity to work with a leading real estate developer.
• A dynamic and collaborative team environment.
• Competitive salary and benefits package.
• Room for growth and professional development.

How to Apply:

Interested candidates should submit their resume and a cover letter.