With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.
Between ever-changing TikTok trends, Twitter battles filled with self-referential hashtags, prank accounts, and irreverent memes, it can sometimes be hard to make sense of what we’ll conveniently call “web culture.” How can we understand this language that blurs the line between reality and fiction, satire and kindness, mockery and advocacy? Here are some key points and references.
Gallagher, the compensation consulting specialist, has released its traditional survey on salary planning for 2024/2025, based on responses from over 500 organizations across the country. This is an opportunity to explore best practices and upcoming trends. Here’s a summary in five key points.
How is the economic slowdown affecting the recruitment sector? Are there really fewer positions to fill? Have employers and candidates adjusted their attitudes and expectations during negotiations for a new employment contract?
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts…), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in the future?
Should companies entrust EVERYTHING to technology and artificial intelligence and automate everything, from candidate sourcing to their onboarding?
Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.
