Since the pandemic, hybrid work has become the new norm. This is not without its challenges in terms of team cohesion and operational efficiency. Anne Betton, transformation leader and founder of Anastasens, offers a new training on the subject. Here’s an interview.
Creativity on TikTok: No more editorial line!
In content marketing, defining your message and sticking to it is usually the basis. Especially when it comes to publishing on social media. However, Tiktok influencer Geneuviève Thibault (@socialmimi), proposes another avenue, which, visibly, bears fruit.
A few must-haves to renew your digital marketing in 2023
Isarta welcomed Francis Jetté, consultant in digital content strategy and social media. During this conference, the expert and host of The Social Show podcast shared some good practices to have a better presence on social media.
Hippoc, the eye that takes care of your advertising visuals
Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture capital fund. Interview.
Why it’s in HR’s best interest to address employee financial stress
In this new episode of Vecteur H, the show on human resources in partnership with Isarta, Émilie Pelletier welcomes Annick Kwetcheu Gamo, specialist in financial education and founder of Code F. The opportunity to talk about a taboo theme: money as a possible stress factor for employees.
ChatGPT and the future of Web content, according to Olivier Blais, co-founder of Moov AI
Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.
No, TikTok is not a search engine
All it took was a comment by a Google executive at a technology conference and an article in the New York Times reporting a few scattered testimonials to position TikTok as the “search engine of Generation Y”. Is that really what it’s all about? Let’s start from the beginning.
Workplace Cohesion: 3 Ideas for Bridging the “Generation Gap
Now that Generation Z has both feet in the workplace, companies must learn to manage teams of up to 5 different generations. A situation that could create a few sparks in the coming year.
How to successfully motivate your employees?
In the program Vecteur H, dedicated to human resources and of which Isarta Infos is a partner, the eminent professor Jacques Forest speaks about one of his favorite themes: the motivation of employees.
Diversity in the workplace: stop justifying yourself!
When a company deploys a diversity policy, it usually justifies the move by citing 1) business reasons – the famous “business case for diversity” – or 2) equity issues or 3) a mix of both. However, researchers at Yale University have just highlighted the repulsive effect of this kind of discourse on diversity candidates.